Retailing in Belgium

Report
136 Pages
February 2022
Region: Belgium
Euromonitor International
ID: 119838

In 2021, the retailing environment in Belgium benefitted from the gradual lifting of restrictions related to COVID-19.

The Retailing in Belgium report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retailing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

RETAILING IN BELGIUM

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Food e-commerce booming
Non-grocery retailing still suffering in 2021
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back To School
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

SOURCES

Summary 2 Research Sources

CONVENIENCE STORES IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Proximity and convenience prove to be key factors in 2021
Competition from food e-commerce
Carrefour leads with innovations and offerings in line with consumer trends

PROSPECTS AND OPPORTUNITIES

Different strategies for growth
Development of food e-commerce likely to offset proximity trend
Omnichannel strategies key to maintaining growth

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

DISCOUNTERS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Following rapid growth in 2020 due to COVID-19, discounters see decline in 2021
Lidl benefits from new store openings and its commitment to sustainability
Aldi and Leader Price lose share with their more old-fashioned models

PROSPECTS AND OPPORTUNITIES

Value trend to remain relevant over the forecast period
Lidl set to gain share thanks to its commitment to sustainability
Aldi and Leader Price to benefit from digitalisation

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HYPERMARKETS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Competition from food e-commerce and convenience stores impacts category performance
Leader Carrefour focuses on its convenience stores and development of food e-commerce
Non-grocery sales return to their pre-pandemic levels in 2021

PROSPECTS AND OPPORTUNITIES

Crisis of the ‘outdated’ hypermarket model
Competition from other channels and pressure on profits
Carrefour set to maintain its lead

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

SUPERMARKETS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Following rapid growth in 2020 thanks to COVID-19, supermarkets see decline in 2021 due to competition from convenience stores and food e-commerce players
Digitalisation is the most relevant trend in 2021
Colruyt maintains its lead in 2021

PROSPECTS AND OPPORTUNITIES

Structural changes ahead for supermarkets
Albert Heijn pushes food e-commerce to gain share
Outlet numbers to decline over the forecast period

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

TRADITIONAL GROCERY RETAILERS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 and competition from other channels affects the category’s performance in 2021
Highly fragmented competitive landscape with “others” holding the majority share
Lack of tourism impacts traditional chocolate retailers

PROSPECTS AND OPPORTUNITIES

Flat performance for the category over the forecast period
Positive factors: the recovery of tourism and return to office work
Digitalisation is a key opportunity for growth

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Sales partially recover after strong decline in 2020 due to COVID-19
Small, independent players embrace digitalisation
Second hand apparel becomes more relevant in 2021

PROSPECTS AND OPPORTUNITIES

Lifting of COVID-19-related restrictions to help sales
Towards consolidation in competitive landscape
Mango at the forefront of omnichannel innovation

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Home seclusion benefits sales of electronics
Media Markt-Saturn leads with its enhanced services and offerings
Sales of Vanden Borre and Krefel decline slightly in 2021 after a spike in 2020

PROSPECTS AND OPPORTUNITIES

Slight decline as competition from e-commerce is likely to intensify
Consumer appliances to outperform electronics
Players pushing an omnichannel strategy likely to have competitive advantage

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HEALTH AND BEAUTY SPECIALIST RETAILERS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Diverse impact of COVID-19 on category sales
Economic crisis related the pandemic impacts the competitive landscape
AS Watson maintains its lead with low pricing strategy and expansion

PROSPECTS AND OPPORTUNITIES

Lifting of COVID-19 related restrictions to benefit the category
Kruidvat and Medi-Market set to gain share over the forecast period
Consolidation expected in optical good stores

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

HOME AND GARDEN SPECIALIST RETAILERS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Many Belgian consumers used lockdown to complete home improvements
Mixed results due to COVID-19 restrictions
Ikea maintains its lead in 2021 thanks to the power of the iconic global brand

PROSPECTS AND OPPORTUNITIES

Home improvement and gardening store-based sales to decline following COVID-19 spike
Ikea and JYSK set to gain share over the forecast period
Digitalisation and omnichannel strategies increasingly important

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

DEPARTMENT STORES IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Following steep decline in 2020, the category partially recovers in 2021
Trafic gains share through expansion
Digitalisation is a key growth factor in 2021

PROSPECTS AND OPPORTUNITIES

Competition from apparel specialist retailers and e-commerce to impact the category’s performance
Movement in competitive landscape: Galeria Inno likely to keep the same number of outlets, Trafic to expand network
Third-party merchant model to become more popular in department stores

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

VARIETY STORES IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Following strong decline in 2020 due to COVID-19, the category partially recovers in 2021
Leader Action strengthens its position as a non-grocery discounter in 2021
Mega World goes bankrupt, whilst Wibra closes most of its outlets

PROSPECTS AND OPPORTUNITIES

Value trend to help boost the category’s sales over the forecast period
Action to keep expanding, boosting overall category sales
Potential movement in competitive landscape due to the decline of players in 2020 and 2021

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

WAREHOUSE CLUBS IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Static performance in 2021 following growth in 2020 due to COVID-19
Competition from proximity stores and e-commerce continues to impact sales
Makro Cash & Carry remains the only player in warehouse clubs

PROSPECTS AND OPPORTUNITIES

Competition from more innovative channels set to continue to harm Makro
Development of online offerings important to stay in the game
Closely following consumer trends will be key for Makro

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 171 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 172 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

DIRECT SELLING IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Digitalisation ensures growth in 2020 and 2021
Regional divide: direct selling in Flanders scores positively thanks to digitalisation
Herbalife maintains its lead in 2021

PROSPECTS AND OPPORTUNITIES

Digitalisation to keep developing direct selling sales over the forecast period
Towards omnichannel strategies
Lifting of COVID-19-related restrictions to boost sales of categories that suffered in 2020 and 2021

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2016-2021
Table 178 Direct Selling by Category: % Value Growth 2016-2021
Table 179 Direct Selling GBO Company Shares: % Value 2017-2021
Table 180 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 181 Direct Selling Forecasts by Category: Value 2021-2026
Table 182 Direct Selling Forecasts by Category: % Value Growth 2021-2026

HOMESHOPPING IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Homeshopping continues to decline in 2021
Players increasing their focus on e-commerce at the expense of homeshopping
Demand in food and drink homeshopping remains relevant thanks to loyal consumer base

PROSPECTS AND OPPORTUNITIES

Competition from e-commerce likely to negatively impact the category’s performance
Changes in competitive landscape as the number of active players is set to decline

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2016-2021
Table 184 Homeshopping by Category: % Value Growth 2016-2021
Table 185 Homeshopping GBO Company Shares: % Value 2017-2021
Table 186 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 187 Homeshopping Forecasts by Category: Value 2021-2026
Table 188 Homeshopping Forecasts by Category: % Value Growth 2021-2026

VENDING IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Partial recovery of vending in 2021, following steep decline in 2020, thanks to the progressive lifting of restrictions
In the context of COVID-19, sales of packaged drinks and snacks through vending decline in 2021
Coca-Cola maintains its lead, as the top three players consolidate their positions

PROSPECTS AND OPPORTUNITIES

Vending to benefit from return to out-of-home activities over the forecast period
Innovation in payment methods is key for growth
Sales of non-grocery products through vending likely to increase

CHANNEL DATA

Table 189 Vending by Category: Value 2016-2021
Table 190 Vending by Category: % Value Growth 2016-2021
Table 191 Vending GBO Company Shares: % Value 2017-2021
Table 192 Vending GBN Brand Shares: % Value 2018-2021
Table 193 Vending Forecasts by Category: Value 2021-2026
Table 194 Vending Forecasts by Category: % Value Growth 2021-2026

E-COMMERCE (GOODS) IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Further growth in 2021 with strong infrastructure improvements and increasing consumer confidence
Increasing number of online stores and a focus on delivery drive growth in 2021
Food and drink e-commerce amongst the most dynamic categories in 2021

PROSPECTS AND OPPORTUNITIES

Innovation in logistics and payment methods key for future growth
3rd party platforms to gain popularity over the forecast period
Logistics and sustainability at the core of retailers’ agendas

CHANNEL DATA

Table 195 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 196 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 197 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 198 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 199 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 200 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

MOBILE E-COMMERCE (GOODS) IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Further strong growth of mobile e-commerce thanks to retailers’ improvements and rising consumer confidence
Strong customer authentication helps enhance security when shopping online
Bancontact develops Payconig for mobile device payments

PROSPECTS AND OPPORTUNITIES

Further strong growth expected with increasing smartphone penetration and rising consumer confidence
Mobile devices increasingly at the core of retailers’ omnichannel strategies
Strengthening security and user-friendliness of mobile payment methods is key for growth

CHANNEL DATA

Table 201 Mobile E-Commerce (Goods): Value 2016-2021
Table 202 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 203 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 204 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

FOOD AND DRINK E-COMMERCE IN BELGIUMKEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing COVID-19 conditions and demand for convenience drive sales
Retailers’ focus on home delivery is a key factor behind growth in 2021
Quick commerce players enter Belgium in 2021

PROSPECTS AND OPPORTUNITIES

Improvement and further development of the home delivery infrastructure key to future growth
Home delivery to overshadow click-and-collect over the forecast period
Strong competition is likely to result in pressure on prices and profit margins

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2016-2021
Table 206 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 207 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Aldi Group
- Anton Schlecker as
- AS Watson (Health & Beauty Europe)
- Blokker BV
- Brantano NV
- C & A België SA
- Carrefour Belgium NV/SA
- Cora België NV
- Damart, TSD SA
- Delhaize Group NV
- Etam SA
- Etn Franz Colruyt NV
- Gamma België SA
- HAL Holding NV
- Hennes & Mauritz (H&M) Belgium SA
- IKEA Belgium NV
- INDITEX - Industria de Diseño Textil
- ITM Belgium SA
- Krefel NV
- Lagardère SCA
- Lidl België GmbH & Co KG
- Media Markt-Saturn Belgium NV
- Metro Group
- Multipharma Groupe SC
- New Vanden Borre NV
- Optichains BV
- Pinault-Printemps-Redoute Group
- Royal Vendex KBB NV
- Spar Retail NV
- Spector Photo Group
- Yves Rocher Benelux NV SA
- ZNU NV

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Table of Contents

Companies Mentioned (Partial List)

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