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Skin Care in Hungary

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    Report

  • 31 Pages
  • May 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 119853
Retail value sales of skin care recorded a double-digit increase in Hungary in 2024, driven by premiumisation. Facial care remained the largest category within skin care, with sales also seeing a double-digit rise, while skin care sets and kits emerged as the most dynamic category, offering consumers access to trial versions of complete routines.

The Skin Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium anti-ageing products support a strong uplift in retail value sales
  • L’Oréal Magyarország Kft retains its lead, although share is lost as Beiersdorf improves its position
  • Health and beauty specialists dedicate more space to facial care products
PROSPECTS AND OPPORTUNITIES
  • The ongoing demand for anti-ageing is set to bolster growth across the forecast period
  • Sustainable packaging solutions set to come to the fore due to new EU directive
  • Customisation and multifunctional routines are expected to support volume growth
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2019-2024
  • Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN HUNGARY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources