+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Skin Care in Romania

  • ID: 119855
  • Report
  • July 2020
  • Region: Romania
  • 34 pages
  • Euromonitor International
1 of 2
Growing popularity of natural ingredients in personal care products, especially in skin care, has been seen in Romania. Consumers are becoming more educated about and aware of the ingredients in skin care products and their impact on the skin. Brand owners adapted their marketing strategies in line with the natural trend, positioning their products as “free-from” certain ingredients, such as alcohol or fragrances.

The Skin Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Natural ingredients and dermocosmetics are strong trends across skin care in Romania
  • Advertising is moving online, while e-commerce is driving the popularity of Korean skin care products
  • Farmec continues to lead skin care, while innovation is driving facial care growth
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2014-2019
Table 2 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 7 NBO Company Shares of Skin Care: % Value 2015-2019
Table 8 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 9 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 10 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 14 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Dermocosmetics growing in popularity
  • International players dominate the market
  • Good prospects for beauty and personal care, but also some visible threats
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA
Table 16 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll