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Skin Care in Taiwan

  • ID: 119862
  • Report
  • Region: Asia, Taiwan
  • 26 Pages
  • Euromonitor International
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Consumers in Taiwan, especially women, are looking for high-performance skin care products. The leading brands are also actively engaged in innovation, focusing on essence and concentrates via the application of new skin care technology. For example, Estée Lauder Advanced Night Repair Synchronized Recovery Complex II features exclusive ChronoluxCB™ Technology.

The author's Skin Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Skin Care in Taiwan

List of Contents and Tables
Headlines
Prospects
High-performing Essence and Concentrates Achieve Robust Growth Backed by Technology
Premium Brands Set To Achieve Considerable Growth Momentum
Face Masks and Anti-agers Set To Continue Registering Strong Growth
Competitive Landscape
L'Oréal Taiwan Leads in Skin Care
Outstanding Performance for Procter & Gamble
International Players Dominate Although Local Players Perform Well
Category Data
Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Executive Summary
Slowdown in Value Growth Due To Sluggishness in Colour Cosmetics
Premiumisation Apparent in Some Beauty and Personal Care Categories
Global Multinationals L'oréal and Procter & Gamble Maintain Industry Lead
Increasing Consumer Sophistication Seen in Several New Launches
Positive Growth Is Set for Forecast Period
Market Data
Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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Demand for premium cosmetics drives growth
Premium cosmetics demand was largely driven by retailers’ marketing activities and manufacturers’ strong advertisements. Young adults’ rapid credit expansion, encouraged by personal banking industries, is also one of the reasons behind rising expenditure on cosmetics and toiletries. A flood of information available through beauty magazines, newspapers and retailers’ brochures, TV programmes and celebrity beauty books also fuelled premium cosmetics development in Taiwan. Lastly, trade players in depilatories, men’s razors and blades, deodorants, skin care and colour cosmetics had all confirmed product development into super-premium or value-added to sustain the interest of sophisticated consumers, as well as to maintain market share in Taiwan.
Note: Product cover images may vary from those shown
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