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Skin Care in Turkey

  • ID: 119865
  • Report
  • April 2021
  • Region: Turkey
  • 34 pages
  • Euromonitor International
Facial cleansers performed well in skin care in Turkey in 2020, recording pleasing volume and value growth, due to increased hygiene concerns as a result of COVID-19. Liquid cream/gel/bar cleansers are affordable, convenient and more hygienic for use by multiple family members than bar soap.

The Skin Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
SKIN CARE IN TURKEY

KEY DATA FINDINGS

2020 IMPACT
  • Facial cleansers and masks benefit from COVID-19 in 2020
  • Demand for local products and dermocosmetics
  • L’Oréal and Nivea Beiersdorf remain the leading skin care players in 2020, accounting for double-digit value shares in an otherwise fragmented landscape
RECOVERY AND OPPORTUNITIES
  • Mass and private label players and chemists/pharmacists to continue to expand their skin care ranges with value-added products
  • Expected increased demand for sustainable products
  • Hyaluronic acid popularity thanks to its skin hydration and anti-ageing effects
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2015-2020
  • Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN TURKEY

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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