Baby Food in Kenya

Baby food in Kenya witnessed a steady increase in value sales driven by rising consumer awareness of infant nutrition and growing demand for convenient and nutritious baby food products. Milk formula is the largest category in baby food followed by dried baby food, with both registering value growth in 2025. Whilst the birth rate has been decelerating in Kenya, the population of children aged 0-6 months and 6-36 months continues to rise in Kenya.

The Baby Food in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.