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Fragrances in Nigeria

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    Report

  • 22 Pages
  • May 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203063
Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly in 2020 when a poor economy and COVID-19 restrictions led to a strong reduction in demand, most product areas saw mild retail volume growth in 2022. With social and work activities returning to normal following the easing of COVID-19 restrictions, f...

The Fragrances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

FRAGRANCES IN NIGERIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Fragrances perform well as the return to social occasions boosts use
  • Upper-income consumers drive the ongoing growth of premium fragrances
  • Oriflame retains its lead, offering an affordable product to the landscape
PROSPECTS AND OPPORTUNITIES
  • Economic improvement and price stability to boost growth
  • Premium fragrances to continue solid performance as economic growth boosts affordability
  • Direct selling has a positive impact on the fragrances landscape
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2017-2022
  • Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources