Hair Care in Nigeria

  • ID: 1203067
  • Report
  • Region: Nigeria
  • 19 pages
  • Euromonitor International
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Hair care is expected to perform well over the forecast period. Growth will be boosted by an increasing population, especially of young people and female users. Urban consumers are more interested in and capable of spending on hair care products, instead of maintaining traditional hairstyles, which require little spending on hair care products.

The publisher's Hair Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HAIR CARE IN NIGERIA

Headlines
Prospects
Increasing Female and Urban Population To Boost Growth
Consumers Going Natural
Medicated Shampoo Remains Best Performing Area
Competitive Landscape
L'Oréal Nigeria Leads Hair Care
Nn Fems Industries Posts Strong Growth
Competition Driving Marketing Activities and New Launches

Category Data
Table 1 Sales of Hair Care by Category: Value 2012-2017
Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
Table 5 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 6 LBN Brand Shares of Colourants: % Value 2014-2017
Table 7 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 9 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Beauty and Personal Care Posts Strong Growth
Economic Growth in 2017 Boosts Demand
Increasing Competition
Poor Economic Conditions Limit New Product Launches in 2017
Economic Stability Expected To Drive Growth Over Forecast Period

Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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