Hair Care in Nigeria

Hair care saw strong growth in current value terms in Nigeria in 2024, but this was driven by a sharp rise in the average unit price of more than 60%. Depreciation of the local currency led to a strong rise in the cost of ingredients and in the import of finished products, pushing prices up strongly. An inflationary economic environment led to diminished consumer spending power, leading to volume decline. While many categories of hair care are considered essential, consumers reduced consumption.

The Hair Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.