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Hair Care in Nigeria

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    Report

  • 25 Pages
  • June 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203067
Hair care was severely impacted by the 2020 COVID-19 restrictions, with volume sales falling by a fifth and current value sales also falling. In 2021, with society opening up and people going out again and wanting to present themselves well, trading improved, with a double-digit increase in current value sales.

The Hair Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Home seclusion trend and rising price sensitivity reduce demand for hair care in 2020
  • Closure of hair salons fails to boost to at-home options
  • Dark & Lovely remains most popular brand in 2020 but L'Oréal loses overall leadership to Franemm Industries

RECOVERY AND OPPORTUNITIES
  • More positive outlook but hair care will struggle to fully recover by 2025
  • Standard shampoos and perms and relaxants set to be strongest performers
  • Young, urban consumers will increase in importance as a major target for brands

CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2015-2020
  • Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 6 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 7 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources