Ice Cream in Kenya

Ice cream is expected to register both healthy current value and volume growth in Kenya in 2025, driven by strong impulse demand and increasing interest in family-sized formats. Ice cream remains highly weighted toward single-portion dairy-based impulse ice cream in cones, cups and sticks. This is supported by affordability, on-the-go consumption, and limited penetration of home freezers among lower- to middle-income households.

The Ice Cream in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.