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Sauces, Dips and Condiments in Kenya

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    Report

  • 23 Pages
  • November 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 1203109
Kenya’s sauces, dips, and condiments market in 2025 is dominated by stock cubes and powders, due to widespread household use, strong brand recognition, affordability, and established distribution networks. Ketchup is the fastest-growing category, supported by urbanisation, expanding modern retail, and the popularity of fast food among middle-income consumers.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Cooking Ingredients and Condiments, Dips, Other Sauces and Condiments, Pickled Products, Sauces, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sauces, Dips and Condiments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ketchup benefits from widening retail presence and urbanisation
INDUSTRY PERFORMANCE
  • Stock cubes and powders continue to thrive
  • Ketchup benefits from expansion of modern retail and popularity of fast food
WHAT’S NEXT?
  • Increasing product variety to fuel growth
  • Busy lifestyles and rise of foodservice will boost demand
  • Unilever sets the pace in technological innovation
COMPETITIVE LANDSCAPE
  • Unilever maintains its leadership, thanks to its adaptability
  • Kenafric Industries Ltd registers rapid growth
CHANNELS
  • Supermarkets remains the largest channel in sauces, dips and condiments
  • E-commerce sees fastest growth but fails to increase its share
CATEGORY DATA
  • Table 1 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 2 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 3 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 5 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 8 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
  • Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflationary pressures hinder volume growth
  • Fast-paced lifestyles boost demand for convenience foods
  • Growing appetite for healthier and exotic options
WHAT’S NEXT?
  • Inflationary pressures will impact consumer spending
  • Increasingly busy lifestyles will drive demand for convenient meal solutions
  • Sustainability will shape the future of innovation
COMPETITIVE LANDSCAPE
  • Bidco Africa leads sales
  • Honey Care Africa achieves significant success
CHANNELS
  • Small local grocers continues to dominate sales
  • Forecourt retailers and e-commerce offer greater convenience
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources