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Sweet Spreads in Tunisia

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    Report

  • 21 Pages
  • January 2026
  • Region: Tunisia
  • Euromonitor International
  • ID: 1203122
Demand for sweet spreads in Tunisia is supported by urbanisation, a growing middle class, and a shift towards branded, packaged products. Honey has emerged as the fastest-growing category, due to a shift towards branded, packaged variants and digital marketing campaigns. Small local grocers remains the primary distribution channel, although supermarkets, hypermarkets, and discounters are gaining share.

This Sweet Spreads in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Urbanisation and growth of modern retail fuel growth
INDUSTRY PERFORMANCE
  • Urbanisation and middle-class expansion boosts growth
  • Honey emerges as most dynamic category
WHAT’S NEXT?
  • Sweet spreads will continue to gain popularity
  • Health and wellness trend will gain traction
  • Expansion of modern distribution channels will fuel growth
COMPETITIVE LANDSCAPE
  • Société Tunisienne de Chocolaterie et de Confiserie maintains leadership
  • Dr Oetker Gias Sarl is most dynamic player
CHANNELS
  • Small local grocers remains leading channel, despite growing competition
  • Discounter Aziza shows dynamism
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTSCOOKING INGREDIENTS AND MEALS IN TUNISIA
EXECUTIVE SUMMARY
  • Urbanisation drives demand but affordability remains key
KEY TRENDS
INDUSTRY PERFORMANCE
  • Rising prices limit demand
  • Health and wellness is emerging trend
  • Growing demand for convenient meal solutions
WHAT’S NEXT?
  • Modernisation and convenience to drive growth
  • Continued focus on everyday value
  • Private label will gain traction
COMPETITIVE LANDSCAPE
  • Lesieur Cristal SA leads sales as the OCT loses ground
  • Dr Oetker Gias Sarl gains traction with Vanoise Ma Créme à Tartiner
CHANNELS
  • Small local grocers continue to dominate distribution
  • Discounters is fastest growing channel
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources