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Dietary Supplements in Nigeria

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    Report

  • 25 Pages
  • October 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203134
Self-medication and availability support demand for dietary supplements in Nigeria. Consumers are commonly opting to self-medicate in cases of minor health issues, while expanding product availability and the convenience of direct purchasing have been helping to drive the adoption and acceptance of dietary supplements over the review period.

The Dietary Supplements in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2022 DEVELOPMENTS
  • The immune system remains a key focus within dietary supplements
  • Products in a convenient drink format finding favour, while demand for herbal/traditional products continues to grow
  • Dietary supplements targeting stress relief and improved sleep growing in popularity
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to return their focus to dietary supplements with a beauty positioning
  • Dietary supplements set to see the launch of more targeted product lines
  • Online sales and marketing set to expand as competition grows
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Rising Health-Conscious Consumers Driving Growth in Consumer Health
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources