Having been little better than static during 2020 due to COVID-19 restrictions and the economic shock of the pandemic, off-trade volume sales of beer surged in 2021, as these restrictions were relaxed. In particular, there were far more social gatherings, such as birthday parties and weddings, during the year.
The Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Beer in Nigeria
- Key Data Findings
- 2021 Developments
- Sharp Acceleration in Off-Trade Growth as Pandemic Restrictions Are Eased
- On-Trade Volume Sales Surge Past Their Pre-Pandemic Level
- Flavoured/Mixed Lager and Stout the Top Performers
- Prospects and Opportunities
- Economy Larger Will Continue to Outperform Mid-Priced Offerings
- Non-Alcoholic Beer Has Good Growth Prospects
- Mid-Priced Brands Will be Squeezed
- Category Background
- Lager Price Band Methodology
- Summary 1 Lager by Price Band 2021
- Table 1 Number of Breweries 2016-2021
- Category Data
- Table 2 Sales of Beer by Category: Total Volume 2016-2021
- Table 3 Sales of Beer by Category: Total Value 2016-2021
- Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 7 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 8 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 9 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 10 Sales of Beer by Craft vs Standard 2016-2021
- Table 11 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 12 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 13 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Alcoholic Drinks in Nigeria
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Table 18 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 21 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 24 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 25 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 26 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 27 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 28 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 29 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 3 Research Sources