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Beer in Nigeria

  • ID: 1203159
  • Report
  • September 2020
  • Region: Nigeria
  • 36 pages
  • Euromonitor International
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Beer is by far the most popular alcoholic drink in Nigeria and maintained total volume growth throughout the review period in spite of the tough economic situation in the country through much of the period. However, the improving economy led to an increase in consumer confidence in 2019, which encouraged many Nigerians to purchase more beer in both the on- and off-trade channels.

The Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • Beer benefits from the improving economy in 2019
  • New brands drive interest in premium lager
  • Nigerian Breweries continues to lose share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within beer
  • Recovery and opportunities
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2019
  • Table 1 Number of Breweries 2014-2019
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2014-2019
  • Table 3 Sales of Beer by Category: Total Value 2014-2019
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Strong growth for alcoholic drinks in 2019 as the economy improves
  • Brewers continue to compete strongly in alcoholic drinks in 2019
  • The devastation of the lockdown restrictions will be felt over the forecast period
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 17 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 3 Research Sources
Note: Product cover images may vary from those shown
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