Both off-trade and on-trade volume sales of RTDs declined sharply during 2020 due to COVID-19 restrictions and the economic shock that they engendered, and demand recovered only partially in 2021. RTDs are particularly vulnerable to economic shocks, as during hard economic times, price-sensitive local consumers will turn to cheaper alternatives like beer and spirits mixed with soft drinks.
The RTDs in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The RTDs in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Rtds in Nigeria
- Key Data Findings
- 2021 Developments
- Total Volume Sales Remain Below Pre-Pandemic Level
- Pandemic Accelerates E-Commerce Growth
- Focus on Marketing and Distribution Helps Guinness Nigeria to Deepen Its Dominance
- Prospects and Opportunities
- Mounting Inflationary Pressure Could Undermine Growth
- While Spirit-Based Rtds Will Remain Dominant, Wine-Based Offerings Have Potential for Growth
- Distribution Through Modern Grocery Retail and E-Commerce Will Widen
- Category Data
- Table 1 Sales of Rtds by Category: Total Volume 2016-2021
- Table 2 Sales of Rtds by Category: Total Value 2016-2021
- Table 3 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 4 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 5 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 6 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 7 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 8 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 9 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 10 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 11 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 12 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 13 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 14 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 15 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Alcoholic Drinks in Nigeria
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Table 16 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 23 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 24 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 25 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 26 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 2 Research Sources