Rtds in Nigeria - Research and Markets

Both off-trade and on-trade volume sales of RTDs declined sharply during 2020 due to COVID-19 restrictions and the economic shock that they engendered, and demand recovered only partially in 2021. RTDs are particularly vulnerable to economic shocks, as during hard economic times, price-sensitive local consumers will turn to cheaper alternatives like beer and spirits mixed with soft drinks.

The RTDs in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the RTDs market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Rtds in Nigeria
Key Data Findings
2021 Developments
Total Volume Sales Remain Below Pre-Pandemic Level
Pandemic Accelerates E-Commerce Growth
Focus on Marketing and Distribution Helps Guinness Nigeria to Deepen Its Dominance
Prospects and Opportunities
Mounting Inflationary Pressure Could Undermine Growth
While Spirit-Based Rtds Will Remain Dominant, Wine-Based Offerings Have Potential for Growth
Distribution Through Modern Grocery Retail and E-Commerce Will Widen
Category Data
Table 1 Sales of Rtds by Category: Total Volume 2016-2021
Table 2 Sales of Rtds by Category: Total Value 2016-2021
Table 3 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 5 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 6 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 7 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 8 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 9 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 10 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 11 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 12 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 13 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 14 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Alcoholic Drinks in Nigeria
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Table 16 Number of On-Trade Establishments by Type 2015-2021
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 22 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 26 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 27 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources