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Rtds in Nigeria

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    Report

  • 26 Pages
  • July 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203277
Both off-trade and on-trade volume sales of RTDs declined sharply during 2020 due to COVID-19 restrictions and the economic shock that they engendered, and demand recovered only partially in 2021. RTDs are particularly vulnerable to economic shocks, as during hard economic times, price-sensitive local consumers will turn to cheaper alternatives like beer and spirits mixed with soft drinks.

The RTDs in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Rtds in Nigeria
  • Key Data Findings
  • 2021 Developments
  • Total Volume Sales Remain Below Pre-Pandemic Level
  • Pandemic Accelerates E-Commerce Growth
  • Focus on Marketing and Distribution Helps Guinness Nigeria to Deepen Its Dominance
  • Prospects and Opportunities
  • Mounting Inflationary Pressure Could Undermine Growth
  • While Spirit-Based Rtds Will Remain Dominant, Wine-Based Offerings Have Potential for Growth
  • Distribution Through Modern Grocery Retail and E-Commerce Will Widen
  • Category Data
  • Table 1 Sales of Rtds by Category: Total Volume 2016-2021
  • Table 2 Sales of Rtds by Category: Total Value 2016-2021
  • Table 3 Sales of Rtds by Category: % Total Volume Growth 2016-2021
  • Table 4 Sales of Rtds by Category: % Total Value Growth 2016-2021
  • Table 5 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 6 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
  • Table 7 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 8 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 9 Gbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 10 Nbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 11 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
  • Table 12 Forecast Sales of Rtds by Category: Total Volume 2021-2026
  • Table 13 Forecast Sales of Rtds by Category: Total Value 2021-2026
  • Table 14 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
  • Table 15 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
  • Alcoholic Drinks in Nigeria
  • Executive Summary
  • Alcoholic Drinks in 2021: the Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • On-Trade vs Off-Trade Split
  • What Next for Alcoholic Drinks?
  • Market Background
  • Legislation
  • Legal Purchasing Age and Legal Drinking Age
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-Trade Establishments
  • Table 16 Number of On-Trade Establishments by Type 2015-2021
  • Taxation and Duty Levies
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Operating Environment
  • Contraband/Parallel Trade
  • Duty Free
  • Cross-Border/Private Imports
  • Key New Product Launches
  • Outlook
  • Market Indicators
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
  • Market Data
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 22 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
  • Table 23 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
  • Table 24 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
  • Table 25 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
  • Table 26 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 2 Research Sources