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Retailing in Guatemala

  • ID: 1203456
  • Report
  • Region: Guatemala
  • 69 pages
  • Euromonitor International
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Despite the challenging macroeconomic environment seen in 2017, 2018 showed a more stable economic situation and allowed the retailing industry to achieve stronger current value growth rates. The channels with the highest growth rates during the year included variety stores and convenience stores, which both benefited from strong expansion in outlets opened, and internet retailing, which is still growing from a very small base.

The Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RETAILING IN GUATEMALA

List of Contents and Tables
Executive Summary
Retailing Industry Posts Single-digit Growth in 2018
Shopping Centres Contribute To the Growth of the Retailing Industry
Wal-mart Centroamérica SA Leads the Retailing Industry in Guatemala
International Brands Gain Retailing Share
Strong Forecast Period Performance Expected
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Store Expansion Is the Strongest Growth Driver
Discounters Become More Popular in Guatemala
Internet Retailing Remains Negligible
Competitive Landscape
Wal-mart Centroamérica Dominates Modern Grocery Retailers
La Torre Express: A New Convenience Store Chain Enters
Differentiating Selling Strategies
Channel Data
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Strong Penetration Is the Channel's Strongest Competitive Advantage
the Importance of Traditional Retailers Is Cultural
Chained Traditional Grocery Retailers Are Mainly Urban
Competitive Landscape
Traditional Grocery Retailers Remains Fragmented
Marketing and Promotions Are Undertaken by Bigger Traditional Grocery Retailers
Channel Data
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Urbanisation Drives Sales of Apparel and Footwear
Premiumisation Grows With International Brands
Price Is the Strongest Driver at the Lower End of Apparel and Footwear
Competitive Landscape
Zara Guatemala Leads Apparel and Footwear Specialist Retailers
Apparel Specialist Bulock's Closes 42 Stores
Channel Data
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Premiumisation Is A Growing Niche
Chemists/pharmacies Is the Most Important Among Health Specialist Retailers
Home Delivery Is the Most Common Value-added Service
Competitive Landscape
Meykos Leads Health and Beauty Specialist Retailers
Internet Retailing Begins To Grow Within Health and Beauty Specialist Retailers
Chained Chemists/pharmacies Have A Competitive Advantage
Channel Data
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Mixed Retailers Are Concentrated in Guatemala City
Variety Stores Continues Its Aggressive Expansion Rate
Competitive Landscape
Pricesmart De Guatemala Leads
Pricesmart Purchases Cross-border Internet Company
Marketing and Promotional Campaigns
Channel Data
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 90 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 91 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Direct Selling Achieves Stronger Penetration Than Stores
Promotions Are Strong Incentives in Direct Selling
Microcredits Are Strong in Direct Selling
Competitive Landscape
Productos Avon De Guatemala Leads Sales in 2018
New Product Launches Bring Dynamism To Direct Selling
Direct Sellers Have A Wide Product Portfolio
Channel Data
Table 100 Direct Selling by Category: Value 2013-2018
Table 101 Direct Selling by Category: % Value Growth 2013-2018
Table 102 Direct Selling GBO Company Shares: % Value 2014-2018
Table 103 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 104 Direct Selling Forecasts by Category: Value 2018-2023
Table 105 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Companies Try To Reduce Barriers To Promote Internet Sales
Domestic Internet Sales Begin To Grow
Domestic Sales Are Stronger Through Social Media
Competitive Landscape
Internet Retailing Remains Fragmented
Domestic Internet Sales of Services Are Stronger
Channel Data
Table 106 Internet Retailing by Category: Value 2013-2018
Table 107 Internet Retailing by Category: % Value Growth 2013-2018
Table 108 Internet Retailing Forecasts by Category: Value 2018-2023
Table 109 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong App Development Drives Sales
Despite Strong Smartphone Penetration, Mobile Internet Retailing Is Low
Social Media Retailing Grows Strong in Guatemala
Competitive Landscape
Mobile Internet Retailing Remains Fragmented
Domestic Apps Developed for Mobile Internet Retailing
Channel Data
Table 110 Mobile Internet Retailing: Value 2013-2018
Table 111 Mobile Internet Retailing: % Value Growth 2013-2018
Table 112 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 113 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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