Retailing in Tunisia

  • ID: 1203461
  • Report
  • Region: Tunisia
  • 55 pages
  • Euromonitor International
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Retailing continued to see positive current value sales growth in 2017. While softening economic conditions reduced spending confidence among lower-income consumers, their higher-income counterparts were less affected, and many continued to indulge in luxury purchases. Major retailers accelerated the expansion of new outlets across the country and were aggressive in their marketing strategies in a bid to stimulate consumer demand and encourage spending.

The Retailing in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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RETAILING IN TUNISIA

List of Contents and Tables
  • Executive Summary
  • Sustainable Value Growth Performance in 2017
  • Internet Retailing Is on the Rise
  • Grocery Retailers Extend Their Reach
  • Multinationals Benefit From the Ongoing Modernisation of Retailing
  • Retailing Is Set To Record Positive Value Growth Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Cash and Carry
  • Table 1 Cash and Carry Sales: Value 2012-2017
  • Payments and Delivery
  • Market Data
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 4 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 6 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 10 Retailing GBO Company Shares: % Value 2013-2017
  • Table 11 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 12 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 13 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 14 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 15 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 16 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 19 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 20 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 22 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 23 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 24 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Supermarkets Records Important Value Sales and Outlet Growth
  • Traditional Grocery Retailers Continue To Lead
  • Expansion of Hypermarkets and Supermarkets Supports Modern Grocery Retailers
  • Competitive Landscape
  • Ulysse Hyper Distribution Leads Modern Grocery Retailers in 2017
  • Groupe Magasin Général Merges With Auchan
  • Intense Competitive Landscape
  • Channel Data
  • Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 26 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 27 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
  • Table 28 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 29 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 30 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 31 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 32 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 33 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 34 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 36 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 37 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
  • Table 38 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 39 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 40 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Dynamism of "other" Grocery Retailers
  • Tunisians Continue To Favour Independent Small Grocers
  • Supermarkets Represent A Major Threat To Independent Small Grocers
  • Competitive Landscape
  • Poulina Group Holding Leads A Highly Fragmented Competitive Landscape
  • Advertising Reinforces Positioning
  • Independents Continue To Dominate Traditional Grocery Retailers
  • Channel Data
  • Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 42 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 43 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
  • Table 44 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 45 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 46 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 47 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 48 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 49 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 50 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 51 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 52 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 53 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
  • Table 54 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 55 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 56 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Steady Growth Is Expected Over the Forecast Period
  • International Retailers Set To Enjoy Success
  • the Black Market Remains A Major Problem
  • Competitive Landscape
  • Ste Tuntex Gains the Leading Position in Non-grocery Specialists in 2017
  • Different Marketing and Pricing Strategies
  • Domestic and International Players Enjoy Relevance
  • Channel Data
  • Table 57 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 58 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 59 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 60 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 61 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 62 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 63 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 64 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 65 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 66 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Mixed Retailers Gain Popularity in Tunisia
  • Warehouse Clubs Offer Exclusivity
  • Healthy Value Growth Is Projected
  • Competitive Landscape
  • Ulysse Hyper Distribution Is the Leading Player in 2017
  • Mixed Retailers Use Pricing As A Competitive Tool
  • Mixed Retailers Remains A Niche Category
  • Channel Data
  • Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 74 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 75 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 76 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 77 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 78 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 79 Mixed Retailers GBO Company Shares: % Value 2013-2017
  • Table 80 Mixed Retailers GBN Brand Shares: % Value 2014-2017
  • Table 81 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 82 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 84 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 85 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 86 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 87 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 88 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Beauty and Personal Care Boosts Direct Selling
  • Direct Selling Retains Its Audience
  • Value Growth Projected for the Forecast Period
  • Competitive Landscape
  • Ixia Cosmetics Maintains Its Leading Position Through Avon
  • Oriflame Enters Direct Selling in Tunisia
  • Affordable Prices, Innovation and Quality Drive Success
  • Channel Data
  • Table 89 Direct Selling by Category: Value 2012-2017
  • Table 90 Direct Selling by Category: % Value Growth 2012-2017
  • Table 91 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 92 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 93 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 94 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Internet Retailing Suffers From Trust Issues and A Focus on Store-based Retailing
  • Internet Retailing Is in A Development Phase
  • Strong Value Growth Expected Over the Forecast Period
  • Competitive Landscape
  • Africa Internet Group Remains the Leader in Internet Retailing in 2017
  • Internet Retailing Remains Underdeveloped
  • Several New Entrants Expected Over the Forecast Period
  • Channel Data
  • Table 95 Internet Retailing by Category: Value 2012-2017
  • Table 96 Internet Retailing by Category: % Value Growth 2012-2017
  • Table 97 Internet Retailing GBO Company Shares: % Value 2013-2017
  • Table 98 Internet Retailing GBN Brand Shares: % Value 2014-2017
  • Table 99 Internet Retailing Forecasts by Category: Value 2017-2022
  • Table 100 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Important Value Growth Estimated for the Forecast Period
  • Social Media Supports Mobile Internet Retailing
  • Competitive Landscape
  • Development of Website Interfaces To Support Mobile Internet Retailing
  • Channel Data
  • Table 101 Mobile Internet Retailing: Value 2012-2017
  • Table 102 Mobile Internet Retailing: % Value Growth 2012-2017
  • Table 103 Mobile Internet Retailing Forecasts: Value 2017-2022
  • Table 104 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
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