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Sweet Spreads in North Macedonia

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    Report

  • 19 Pages
  • November 2025
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1203489
Growth in sweet spreads current value sales in North Macedonia in 2025 is expected to fall below that recorded in 2024. While this is chiefly because price hikes have slowed amidst a sustained drop in inflation, it is also the only one of the four main cooking ingredients and meals categories set to contract in retail volume terms.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heightened budget-consciousness and health concerns depress demand
INDUSTRY PERFORMANCE
  • Nut and seed based spreads shows the strongest performance
  • Consumption of chocolate spreads and jams and preserves continues to fall
WHAT’S NEXT?
  • Overall retail volume sales set to remain in negative territory
  • Honey will continue to benefit from comparatively wholesome image
  • Innovation will be heavily influenced by rising health-consciousness
COMPETITIVE LANDSCAPE
  • Swisslion Takovo doo continues to lead sweet spreads
  • Mondelez International Inc is the most dynamic company
CHANNELS
  • Small local grocers remains the dominant distribution channel
  • E-commerce is the fastest developing channel
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Current value growth slows but overall demand remains steady
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Desire for convenience remains a major demand driver
  • Macedonians show growing preference for healthier products
WHAT’S NEXT?
  • Most categories expected to perform positively in volume and value terms
  • Health and sustainability concerns will continue to shape competitive strategies
COMPETITIVE LANDSCAPE
  • Vitaminka AD remains the overall leader in cooking ingredients and meals
  • Mondelez International and Basso Fedele & Figli are the most dynamic players
CHANNELS
  • Sales still concentrated in the small local grocers channel
  • E-commerce is the best performing distribution channel
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources