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Toys and Games in Romania

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    Report

  • 31 Pages
  • May 2025
  • Region: Romania
  • Euromonitor International
  • ID: 1203656
In 2024, toys and games in Romania saw robust growth, driven by high demand for video games, and a rise in educational and construction toys to support STEM learning. There is a growing preference for sustainable, high-quality toys made from eco-friendly materials. Local brands like Bumbu Toys and Mitzoko are gaining popularity with their premium, sustainable products.

The Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Growth driven by e-sports, multiplayer games and cloud gaming
KEY DATA INSIGHTS
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games remains the largest and fastest-growing category
  • Noriel integrates electronic features into its Noriel Aventura Swing ride-on toy vehicle
  • CHART 2 Noriel Introduces the Noriel Aventura Swing Car in 2024
  • Online retailers attract budget-conscious shoppers with exclusive discounts
  • Lego capitalises on brand strength with launch of loyalty programme
  • CHART 3 Lego Launches Club VIP Loyalty Programme via Brick Depot Stores in 2024
  • CHART 4 Analyst Insight
  • WHAT’S NEXT?
  • Rising incomes to drive toys and games growth, with video games continuing to lead the way
  • Core brands and e-commerce to shape industry dynamics
  • Consumer interest in technology and sustainability to reshape toy offerings
COMPETITIVE LANDSCAPE
  • Leading toy companies increase shares via innovation and licensing
  • Bumbu Toys and Mitzoko gain appeal with premium sustainable products
  • Ginza Invest launches Nebulous Stars brand focused on child development
  • CHART 5 Ginza Invest Launches Nebulous Stars Brand in 2024
CHANNELS
  • Retail e-commerce thrives due to convenience, technological advances and wider product selections
  • Jumbo expands its presence with large format stores and a wider product range
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2019-2029
  • CHART 7 PEST Analysis in Romania 2024
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Romania 2024
  • CHART 9 Consumer Landscape in Romania 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by educational toys, sustainability, and e-commerce
  • CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
  • Construction and scientific/educational toys support growth
  • CHART 11 Analyst Insight
  • Kidland expands its portfolio to meet demand for premium sustainable products
  • CHART 12 Kidland Expands Sustainable Toy Line with Certified Wooden Products
  • WHAT’S NEXT?
  • Traditional toys and games to demonstrate strong growth due to rising incomes
  • Licensing, sustainability and technology integration to influence traditional toys and games development
  • Private label and e-commerce set to drive diversification in retail offerings
COMPETITIVE LANDSCAPE
  • Lego leads, while local brands gain traction
  • RoLUG and Lego collaborate to create record-breaking Star Wars diorama
  • CHART 13 RoLUG and LEGO Romania SRL Build the World’s Largest Lego Diorama in 2024
  • Pixicade kit blends physical drawings into playable mobile games
CHANNELS
  • Jumbo strengthens its omnichannel presence and expands its product portfolio
  • Consumers shift to online shopping for broader benefits
  • CHART 14 eMag.ro Hits Record Sales in Romania During Black Friday 2024
COUNTRY REPORTS DISCLAIMERVIDEO GAMES IN ROMANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • E-Sports, cloud gaming, and local developers drive innovation and sales
  • CHART 15 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software leads growth, driven by e-sports, cross-platform play, and major releases
  • MixRift leverages cloud gaming with mixed reality through investment
  • CHART 16 MixRift Raises USD1.6 million in a Pre-Seed Round for Mixed Reality Games in 2024
  • Netflix expands its gaming offer amid subscription service growth
  • WHAT’S NEXT?
  • Video games set for strong growth amid rising incomes
  • Online convenience fuels software growth and e-commerce sales
  • Local developers, core brands and AI to influence development of video games
COMPETITIVE LANDSCAPE
  • Leaders retain strength amid rising local competition
  • Amber gains global presence through acquisition, and industry awards
CHANNELS
  • E-commerce growth challenges traditional retail with improved services and reach
  • Altex expands Black Friday success with winter and spring sales events
  • CHART 17 Altex Launches Year-Round Black Friday Strategy to Drive Sales in 2025
  • COUNTRY REPORTS DISCLAIMER