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Denim Jeans - Global Market Trajectory & Analytics

  • ID: 1206792
  • Report
  • May 2020
  • Region: Global
  • 507 Pages
  • Global Industry Analysts, Inc
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An iconic staple of fashion, Denim Jeans is expected to feel the heat of the coming virus-led recession and will grow in the post crisis period to reach a projected global market size of US$87. 3 billion by 2027. In what was seen hitherto as looming recession is now imminent with the world already showing signs of being in a worst of its kind recession. Global GDP is expected to dip into the red at -3% with the US economy shrinking by a shocking -5. 9%. Unemployment rates have hit never-before highs with the US topping the charts with 12. 5% unemployed as a % of total labor force. Social outlook against this background remains grim with households expected witness erosion in wealth. Personal financial outlook, community, economy, job security confidence, purchasing & investment confidence are all tumbling as the human & economic cost of the global pandemic rises. For the fashion industry this brings grim news of falling sales and revenues as consumers hold back on discretionary spending. In an unprecedented turn of events, the world has been cornered with limited available options. Governments worldwide have been forced to choke off the economy via harsh social distancing measures. Players in the apparel industry will need to brace for impact as a dark and stormy economic climate creeps over the world. Per capita consumption of jeans which remains as high as 8 to 10 pairs in countries like the United States, is expected stagnate and even decline during this crisis. Denim jeans is mostly a discretionary spend which will soften as the world readies for a ride downhill.

From the humble workpants of cowboys and miners in the old Wild West, denim over the last century has emerged into a global fashion and the world’s best loved clothing. Jeans are one of the most ubiquitous pieces of clothing on this planet with millions of pairs being sold worldwide. Few of the reasons why denim is popular all over the world transcending cultural boundaries is the legendary longevity of denim as a fabric. Developed as a rough clothing to be worn by working men during the early 1600s, denim is today an on-the-go fashion popularized by Levi Strauss & Co in the 18th century. Jeans has a unique style and appearance unparalleled and unmatched by any other type of apparel. Affordable prices, comfort, fabric that becomes softer as it ages, robust stich patterns and use of rivets on rear pockets and near the zipper for greater garment durability, are all factors which have popularized denim jeans.

In the post COVID-19 period, the market’s key fundamental growth drivers will re-emerge such as expanding urban population, changing perceptions about “executive wear”, convergence of business and leisure (Bleisure), flexible tastes of new-age entrepreneurs and the resulting acceptance of jeans as business casual attire for men even in boardrooms, rise of power jeans in high ranking business and political circles, robust outlook for luxury denim business, growing base of women in the workforce, rising environmental stewardship among consumers and the ensuing demand for natural and organic denims. The market will benefit from innovations ranging from distressed, acid washed, stone washed, embroidered, metal studded, high-rise, low-rise, mid-rise, skinny and bell bottomed jeans coupled with developments in material design and style such as digitally printed jeans, vegan fabrics, sophisticated weaves, superior stretch performance and novel fiber blends. Ripped jeans that stormed into the spotlight in the 1980s during the hard rock/heavy metal era in the 1990s and 2000s continues to remain widely popular even today. Westernization of dress and clothing and rising visibility of fast-fashion brands like Zara and H&M will open up markets which traditionally resisted the jeans culture and will bring in new opportunities for growth. Asia-Pacific isa major market led by China which ranks as the world’s largest cotton grower and a leading denim weaver. Other factors which were responsible for the region’s growth included rising standards of living, increasing disposable incomes, preference for high-end and premium designer labels among the expanding base of affluent middle class population, globalization of fashion trends, changing cultural norms and breakdown of cultural imperialism all which lay the foundation for the acceptance of jeans.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Impact of COVID-19 and a Looming Global Recession
COVID-19 Industry Impact Trends
Levi’s Closes 50% of these Stores in China
Rollout of Kontoor Brands’ Wrangler Jeans in China hit by the Pandemic
Sustainability Initiatives of the Global Textile Industry are Likely to be put on Hold
New Business Models Likely to Emerge from the Pandemic Situation
Response of the Denim Industry to the Pandemic
Denim Fabrics: A Primer
Denim Jeans: Current Market Scenario and Outlook
Recent Market Activity
While Developed Regions Remain Major Revenue Contributors, Developing Regions Emerge as Hot Spots for Future Growth
A Peek into Denim Jeans Production Landscape
China: Leading Denim Weaver
India Emerges as an Important Denim Resource for Global Giants
Bangladesh Seeks Bigger Role in Denim Jeans Production
Competitive Landscape
World Denim Jeans Market Ranked by Most Popular Jeans Available
Leading Brands in Select Markets Worldwide
A Note on Major Retailers of Denim Jeans

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Demographic Trends Create Fertile Environment for Long-Term Growth of Denim Jeans Market
Expanding Global Population
World Population (in Thousands) by Geographic Region for the Years 2018, 2025, 2040, 2050
Top Countries Worldwide in Terms of Population in Millions for the Years 1990, 2019 and 2050
Urban Sprawl
World Urban Population in Millions: 1950-2050
Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
Growing Affluence of Middle Class Population
Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
Large Base of Millennials
Global Millennials Population Spread by Region (in %):2018
Millennial Population as a Percentage (%) of Total Population in Developing Countries: 2018
Rising Living Standards
Dynamics in the Apparel Industry Favor Considerable Expansion in Denim Jeans Market
Global Apparel Sale (2019): Percentage Breakdown of Sales for Men’s and Women’s Wear
Global Apparel Market (2019): Percentage Breakdown of Volume Consumption by Geographic Region
Global Textile and Apparel Industry and the Impact of COVID-19
Abundance of Cotton, the Primary Raw Material for Denim, Accelerates Market Growth
Consumption to Remain Stable
Sustained Image of Denim as an Expression of Unique Personal Style Maintains Growth Momentum
World Denim Market by Region: Number of Denim Products Owned by Consumer
World Denim Jeans Market by Region: Number of Denim Jeans Owned by Consumer
Street Fashions & Celebrity Styles Influence Denim Consumption
Growing Fashion Consciousness among Women Augurs Well
Purchase Drivers for Denim Jeans by Men and Women (In %)
Denim Jeans Making Inroads into Workwear/Corporate Wear
Functional Denim: The Next Big Thing
Distressed Jeans and Jeggings now in Vogue
Skinny vs Boyfriend - The Bestselling Styles
Short-Term Forecasts for High-end Premium Denim Jeans Remain Sluggish
Competition in High-End Denim Jeans Market
Acid Washes on Denim Jeans Gain Popularity
Hunt for the Right Fit Continues
Eco-conscious Consumers Drift towards Natural, Organic and Sustainable Denims
Bioindigo: A Greener Way to Dye Denims
Hemp Jeans Emerges as a Lighter & Sustainable Alternative
Recycled Cotton: A Major Step towards Sustainability
Acknowledging the ‘Green’ & ‘Sustainability’ Trends, Denim Manufacturers Emphasize Eco-Friendly Production
Spike in Online Apparel Sales Revs Up Market Revenues
Growing E-commerce Prospects
Offline Distribution Channels Remain Major Revenue Generators
Specialty Stores Continue to Dominate Women’s Jeans Sales
Innovations Drive Market Dynamism
A Review of Select Denim Innovations
Key Innovations in the Global Denim Sector
New Designs and Innovations in Preparation of Denim Fabric
Emerging Innovations in Denim and Jeans Market
Innovative Trends Key to Market Performance in Premium Segment
Issues & Challenges
Denim Jeans Market Faces Threat from Substitutes
Athleisure Trend Continues to Bother the Denim Market
Disorganized Production & Retail Understate Overall Revenues

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Overview
US Denim Apparel Market: Average Number of Denim Apparels Owned by a Person by Apparel Type - Jeans, Shorts, Shirts, Skirts, and Jackets
Brief Review of US Jeans Market
Major Factors Driving Purchases of New Denim Jeans among Americans
The US Apparel Market: A Macro Perspective
Key Apparel Types in the US (2020): Percentage Breakdown of Distribution of Apparel in American Wardrobes
Select Market Trends and Drivers
Denim Jeans: Wardrobe Staple
Brand Craze Declines
US Denim Jeans Market Analyzed by Percentage Breakdown of Value Sales by Price Range: 2020E
American Consumers Extremely Quality Conscious
Retailers Grow Weary of New Brands
Shift to Skinny Jeans and Jeggings to Add to Price Pressure
Women’s Denim Wear Market
Women of All Age Groups Wear Jeans
US Denim Jeans Market: Average Number of Jeans Owned by Women by Age Group
Premium Denim Wear: A Niche Market
Factors Influencing Purchase Decisions: Fit Overrules Price
Younger Men Steer Sales
Premium Denim Jeans: A Brief
Denim Industry and Millennials
Typical Customers of Premium Denim Jeans
Factors Influencing Purchase Decisions of Premium and Non-Premium Customers
US Shifts Sourcing Bases Overseas
Challenges Confronting the US Denim Jeans Market
Market Analytics
CANADA
Canadian Apparel Market: An Overview
Market Analytics
JAPAN
Market Snapshots
Key Denim Apparel in Japan: Percentage Breakdown of Distribution of Denim Apparel in Japanese Wardrobes
Consumer Profile for Apparel
Japanese Apparel Market by Gender (2020E): Percentage Breakdown by Value Sales for Women, Men and Children
Market Analytics
CHINA
Impact of the COVID-19 Pandemic on the Chinese Textile Industry
Favorable Demographics Drive the Denim Jeans Market
Chinese Apparel Market: An Overview
Chinese Apparel Market (2020E): Percentage Breakdown of Volume Sales by Category
Leading Apparel Brands by Category
Chinese Retail Sector Turns Sophisticated
Denim Market in China
Share of Jeanswear as a Percentage of Total Apparel Purchases by Age Group in China (2020)
Key Denim Apparel Types in China (2020): Percentage Breakdown of Distribution of Denim Apparel in Chinese Wardrobes
Chinese Denim Market Registers Fast Paced Growth
Number of Denim Products Owned By an Average Urban Consumer in China
Market Analytics
EUROPE
Current and Future Analysis
Key Apparel Types in Europe (2020E): Percentage Breakdown of Distribution of Apparel in European Wardrobes
COVID-19 Pandemic: The Current Condition in Europe
The Legacy of Denims
Overview of European Jeans Market
Denim Sales Linked to Penchant for Cotton
Replacements Driving Men’s Denim Jeans Market
Own Label Denims Alter Market Structure
Market Analytics
FRANCE
GERMANY
ITALY
Impact of the COVID-19 Pandemic on the Italian Textile Industry
Market Analytics
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
Turkey: COVID-19 Impact on the Textile Industry
Market Analytics
ASIA-PACIFIC
AUSTRALIA
INDIA
Apparel Industry in India: An Overview
Indian Apparel Market (2020E): Percentage Breakdown of Value Sales by Gender Category
Shift from Traditional Wear to Western Wear Augurs Well for Indian Denim Jeans Market
Robust and Steady Growth of Denim in India
Strong Momentum in Domestic Market for Denim Enticing New Players
Growth Story Continues
Factors Driving Growth in the Indian Denim Jeans Market
Growth Drivers in the Indian Denim Market - Factors Ranked on Scale of 1 to 10(10 being Highest and 1 being Lowest)
Denim Jeans Market in India (2020E): Percentage Breakdown of Volume Consumption by Age Group
Denim Jeans Market in India (2020E): Percentage Breakdown of Value Sales by Category - Unbranded, Economy, Mid-Range, Premium, and Super Premium
SWOT Analysis of Indian Denim Industry
Young India Presents Plenty of Opportunities for Denim Jeans Manufacturers
Stretch Jeans Gain Popularity among Men
Specialized Denims Offer Stiff Competition to Conventional Blues
Market Analytics
SOUTH KOREA
REST OF ASIA-PACIFIC
Opportunities amidst the Crisis for Textile Industry in Bangladesh
Market Analytics
LATIN AMERICA
Market Overview
Market Analytics
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA

IV. COMPETITION
Total Companies Profiled: 151

Note: Product cover images may vary from those shown
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