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Denim Jeans - Global Market Trajectory & Analytics

  • ID: 1206792
  • Report
  • April 2021
  • Region: Global
  • 517 Pages
  • Global Industry Analysts, Inc
An iconic staple of fashion, Denim Jeans is expected to feel the heat of the coming virus-led recession and will grow in the post crisis period to reach a projected global market size of US$87. 3 billion by 2027. In what was seen hitherto as looming recession is now imminent with the world already showing signs of being in a worst of its kind recession. Global GDP is expected to dip into the red at -3% with the US economy shrinking by a shocking -5. 9%. Unemployment rates have hit never-before highs with the US topping the charts with 12. 5% unemployed as a % of total labor force. Social outlook against this background remains grim with households expected witness erosion in wealth. Personal financial outlook, community, economy, job security confidence, purchasing & investment confidence are all tumbling as the human & economic cost of the global pandemic rises. For the fashion industry this brings grim news of falling sales and revenues as consumers hold back on discretionary spending. In an unprecedented turn of events, the world has been cornered with limited available options. Governments worldwide have been forced to choke off the economy via harsh social distancing measures. Players in the apparel industry will need to brace for impact as a dark and stormy economic climate creeps over the world. Per capita consumption of jeans which remains as high as 8 to 10 pairs in countries like the United States, is expected stagnate and even decline during this crisis. Denim jeans is mostly a discretionary spend which will soften as the world readies for a ride downhill.

From the humble workpants of cowboys and miners in the old Wild West, denim over the last century has emerged into a global fashion and the world’s best loved clothing. Jeans are one of the most ubiquitous pieces of clothing on this planet with millions of pairs being sold worldwide. Few of the reasons why denim is popular all over the world transcending cultural boundaries is the legendary longevity of denim as a fabric. Developed as a rough clothing to be worn by working men during the early 1600s, denim is today an on-the-go fashion popularized by Levi Strauss & Co in the 18th century. Jeans has a unique style and appearance unparalleled and unmatched by any other type of apparel. Affordable prices, comfort, fabric that becomes softer as it ages; robust stich patterns and use of rivets on rear pockets and near the zipper for greater garment durability, are all factors which have popularized denim jeans.

In the post COVID-19 period, the market’s key fundamental growth drivers will re-emerge such as expanding urban population; changing perceptions about “executive wear”, convergence of business and leisure (Bleisure), flexible tastes of new-age entrepreneurs and the resulting acceptance of jeans as business casual attire for men even in boardrooms; rise of power jeans in high ranking business and political circles; robust outlook for luxury denim business; growing base of women in the workforce; rising environmental stewardship among consumers and the ensuing demand for natural and organic denims. The market will benefit from innovations ranging from distressed, acid washed, stone washed, embroidered, metal studded, high-rise, low-rise, mid-rise, skinny and bell bottomed jeans coupled with developments in material design and style such as digitally printed jeans, vegan fabrics, sophisticated weaves, superior stretch performance and novel fiber blends. Ripped jeans that stormed into the spotlight in the 1980s during the hard rock/heavy metal era in the 1990s and 2000s continues to remain widely popular even today. Westernization of dress and clothing and rising visibility of fast-fashion brands like Zara and H&M will open up markets which traditionally resisted the jeans culture and will bring in new opportunities for growth. Asia-Pacific isa major market led by China which ranks as the world’s largest cotton grower and a leading denim weaver. Other factors which were responsible for the region’s growth included rising standards of living, increasing disposable incomes, preference for high-end and premium designer labels among the expanding base of affluent middle class population, globalization of fashion trends, changing cultural norms and breakdown of cultural imperialism all which lay the foundation for the acceptance of jeans.

Select Competitors (Total 151 Featured):
  • 7 For All Mankind
  • Aarvee Denims & Exports Ltd.
  • Arvind Limited
  • Black Peony (Group) Co., Ltd.
  • Diesel S.p.A
  • Edwin Co. Ltd.
  • Gap Inc.
  • Inditex
  • Levi Strauss & Co.
  • Mavi Jeans
  • Nien Hsing Textile Co. Ltd.
  • Orta Anadolu
  • Pepe Jeans London
  • Raymond Group
Note: Product cover images may vary from those shown


  • Influencer Market Insights
  • World Market Trajectories
  • Impact of COVID-19 and a Looming Global Recession
  • COVID-19 Industry Impact Trends
  • Levi’s Closes 50% of these Stores in China
  • Rollout of Kontoor Brands’ Wrangler Jeans in China hit by the Pandemic
  • Sustainability Initiatives of the Global Textile Industry are Likely to be put on Hold
  • New Business Models Likely to Emerge from the Pandemic Situation
  • Response of the Denim Industry to the Pandemic
  • Denim Fabrics: A Primer
  • Denim Jeans: Current Market Scenario and Outlook
  • Recent Market Activity
  • While Developed Regions Remain Major Revenue Contributors, Developing Regions Emerge as Hot Spots for Future Growth
  • A Peek into Denim Jeans Production Landscape
  • China: Leading Denim Weaver
  • India Emerges as an Important Denim Resource for Global Giants
  • Bangladesh Seeks Bigger Role in Denim Jeans Production
  • Competitive Landscape
  • World Denim Jeans Market Ranked by Most Popular Jeans Available
  • Leading Brands in Select Markets Worldwide
  • A Note on Major Retailers of Denim Jeans

  • Demographic Trends Create Fertile Environment for Long-Term Growth of Denim Jeans Market
  • Expanding Global Population
  • Exhibit 1: World Population (in Thousands) by Geographic Region for the Years 2018, 2025, 2040, 2050
  • Exhibit 2: Top Countries Worldwide in Terms of Population in Millions for the Years 1990, 2019 and 2050
  • Urban Sprawl
  • Exhibit 3: World Urban Population in Millions: 1950-2050
  • Exhibit 4: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
  • Growing Affluence of Middle Class Population
  • Exhibit 5: Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Exhibit 6: Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Large Base of Millennials
  • Exhibit 7: Global Millennials Population Spread by Region (in %): 2018
  • Exhibit 8: Millennial Population as a Percentage (%) of Total Population in Developing Countries: 2018
  • Rising Living Standards
  • Dynamics in the Apparel Industry Favor Considerable Expansion in Denim Jeans Market
  • Exhibit 9: Global Apparel Sale (2019): Percentage Breakdown of Sales for Men’s and Women’s Wear
  • Exhibit 10: Global Apparel Market (2019): Percentage Breakdown of Volume Consumption by Geographic Region
  • Global Textile and Apparel Industry and the Impact of COVID-19
  • Abundance of Cotton, the Primary Raw Material for Denim, Accelerates Market Growth
  • Consumption to Remain Stable
  • Sustained Image of Denim as an Expression of Unique Personal Style Maintains Growth Momentum
  • Exhibit 11: World Denim Market by Region: Number of Denim Products Owned by Consumer
  • Exhibit 12: World Denim Jeans Market by Region: Number of Denim Jeans Owned by Consumer
  • Street Fashions & Celebrity Styles Influence Denim Consumption
  • Growing Fashion Consciousness among Women Augurs Well
  • Exhibit 13: Purchase Drivers for Denim Jeans by Men and Women (In %)
  • Denim Jeans Making Inroads into Workwear/Corporate Wear
  • Functional Denim: The Next Big Thing
  • Distressed Jeans and Jeggings now in Vogue
  • Skinny vs Boyfriend - The Bestselling Styles
  • Short-Term Forecasts for High-end Premium Denim Jeans Remain Sluggish
  • Competition in High-End Denim Jeans Market
  • Acid Washes on Denim Jeans Gain Popularity
  • Hunt for the Right Fit Continues
  • Eco-conscious Consumers Drift towards Natural, Organic and Sustainable Denims
  • Bioindigo: A Greener Way to Dye Denims
  • Hemp Jeans Emerges as a Lighter & Sustainable Alternative
  • Recycled Cotton: A Major Step towards Sustainability
  • Acknowledging the ‘Green’ & ‘Sustainability’ Trends, Denim Manufacturers Emphasize Eco-Friendly Production
  • Spike in Online Apparel Sales Revs Up Market Revenues
  • Growing E-commerce Prospects
  • Offline Distribution Channels Remain Major Revenue Generators
  • Specialty Stores Continue to Dominate Women’s Jeans Sales
  • Innovations Drive Market Dynamism
  • A Review of Select Denim Innovations
  • Key Innovations in the Global Denim Sector
  • New Designs and Innovations in Preparation of Denim Fabric
  • Emerging Innovations in Denim and Jeans Market
  • Innovative Trends Key to Market Performance in Premium Segment
  • Issues & Challenges
  • Denim Jeans Market Faces Threat from Substitutes
  • Athleisure Trend Continues to Bother the Denim Market
  • Disorganized Production & Retail Understate Overall Revenues

  • Market Overview
  • Exhibit 14: US Denim Apparel Market: Average Number of Denim Apparels Owned by a Person by Apparel Type - Jeans, Shorts, Shirts, Skirts, and Jackets
  • Brief Review of US Jeans Market
  • Major Factors Driving Purchases of New Denim Jeans among Americans
  • The US Apparel Market: A Macro Perspective
  • Exhibit 15: Key Apparel Types in the US (2020): Percentage Breakdown of Distribution of Apparel in American Wardrobes
  • Select Market Trends and Drivers
  • Denim Jeans: Wardrobe Staple
  • Brand Craze Declines
  • Exhibit 16: US Denim Jeans Market Analyzed by Percentage Breakdown of Value Sales by Price Range: 2020E
  • American Consumers Extremely Quality Conscious
  • Retailers Grow Weary of New Brands
  • Shift to Skinny Jeans and Jeggings to Add to Price Pressure
  • Women’s Denim Wear Market
  • Women of All Age Groups Wear Jeans
  • Exhibit 17: US Denim Jeans Market: Average Number of Jeans Owned by Women by Age Group
  • Premium Denim Wear: A Niche Market
  • Factors Influencing Purchase Decisions: Fit Overrules Price
  • Younger Men Steer Sales
  • Premium Denim Jeans: A Brief
  • Denim Industry and Millennials
  • Typical Customers of Premium Denim Jeans
  • Factors Influencing Purchase Decisions of Premium and Non-Premium Customers
  • US Shifts Sourcing Bases Overseas
  • Challenges Confronting the US Denim Jeans Market
  • Canadian Apparel Market: An Overview
  • Market Snapshots
  • Exhibit 18: Key Denim Apparel in Japan: Percentage Breakdown of Distribution of Denim Apparel in Japanese Wardrobes
  • Consumer Profile for Apparel
  • Exhibit 19: Japanese Apparel Market by Gender (2020E): Percentage Breakdown by Value Sales for Women, Men and Children
  • Impact of the COVID-19 Pandemic on the Chinese Textile Industry
  • Favorable Demographics Drive the Denim Jeans Market
  • Chinese Apparel Market: An Overview
  • Exhibit 20: Chinese Apparel Market (2020E): Percentage Breakdown of Volume Sales by Category
  • Leading Apparel Brands by Category
  • Chinese Retail Sector Turns Sophisticated
  • Denim Market in China
  • Exhibit 21: Share of Jeanswear as a Percentage of Total Apparel Purchases by Age Group in China (2020)
  • Exhibit 22: Key Denim Apparel Types in China (2020): Percentage Breakdown of Distribution of Denim Apparel in Chinese Wardrobes
  • Chinese Denim Market Registers Fast Paced Growth
  • Exhibit 23: Number of Denim Products Owned By an Average Urban Consumer in China
  • Current and Future Analysis
  • Exhibit 24: Key Apparel Types in Europe (2020E): Percentage Breakdown of Distribution of Apparel in European Wardrobes
  • COVID-19 Pandemic: The Current Condition in Europe
  • The Legacy of Denims
  • Overview of European Jeans Market
  • Denim Sales Linked to Penchant for Cotton
  • Replacements Driving Men’s Denim Jeans Market
  • Own Label Denims Alter Market Structure
  • Impact of the COVID-19 Pandemic on the Italian Textile Industry
  • Turkey: COVID-19 Impact on the Textile Industry
  • Apparel Industry in India: An Overview
  • Exhibit 25: Indian Apparel Market (2020E): Percentage Breakdown of Value Sales by Gender Category
  • Shift from Traditional Wear to Western Wear Augurs Well for Indian Denim Jeans Market
  • Robust and Steady Growth of Denim in India
  • Strong Momentum in Domestic Market for Denim Enticing New Players
  • Growth Story Continues
  • Factors Driving Growth in the Indian Denim Jeans Market
  • Growth Drivers in the Indian Denim Market - Factors Ranked on Scale of 1 to 10 (10 being Highest and 1 being Lowest)
  • Exhibit 26: Denim Jeans Market in India (2020E): Percentage Breakdown of Volume Consumption by Age Group
  • Exhibit 27: Denim Jeans Market in India (2020E): Percentage Breakdown of Value Sales by Category - Unbranded, Economy, Mid-Range, Premium, and Super Premium
  • SWOT Analysis of Indian Denim Industry
  • Young India Presents Plenty of Opportunities for Denim Jeans Manufacturers
  • Stretch Jeans Gain Popularity among Men
  • Specialized Denims Offer Stiff Competition to Conventional Blues
  • Opportunities amidst the Crisis for Textile Industry in Bangladesh
  • Market Overview
  • IRAN
  • Total Companies Profiled: 151
Note: Product cover images may vary from those shown