Denim Jeans - Global Market Trajectory & Analytics

Global Denim Jeans Market to Reach US$76.1 Billion by the Year 2026

Globally, the popularity of denim is growing. Denim jeans can be worn on various social and official occasions, and have also demonstrated their capability to transcend beyond age and gender barriers. The growing interest towards a casual look is fueling the sales in the market. Rising number of women joining workforce, rapid rates of urbanization, westernization of lifestyles in emerging economies, and rising fashion consciousness are factors propelling growth in the global market for denim jeans. Recent popularity of colored denims and launch of newer styles expanded the range of products that are available under this category. Additionally, jeans are also being considered ideal for various special occasions, apart from casual wear, including formal attire as work wear. All these factors are together buoying growth and also generating renewed interest in the category. Growing penetration of casual wear in the workplace, coupled with rising employment of the young generation have been auguring well for the global denim apparels market. The market is further propelled by the growth in the premium denim jeans segment. Aggressive promotions of innovatively styled denim garments are further driving growth in the jeans segment.

Amid the COVID-19 crisis, the global market for Denim Jeans estimated at US$57.3 Billion in the year 2020, is projected to reach a revised size of US$76.1 Billion by 2026, growing at a CAGR of 4.8% over the analysis period. Offline, one of the segments analyzed in the report, is projected to grow at a 3.7% CAGR to reach US$60.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Online segment is readjusted to a revised 9.2% CAGR for the next 7-year period. This segment currently accounts for a 17.7% share of the global Denim Jeans market. The popularity of online sales channels is driven by a growing number of consumers using the Internet to browse various websites and indulge in web based shopping. In addition, ability of online stores to offer less expensive products in comparison to physical formats of these stores, along with eliminating the requirement of dealing with queues and crowds is driving consumers towards online retail purchases. Offering a wide array of brands, speciality stores attract customers employing strategic marketing initiatives as well as merchandising.

The U.S. Market is Estimated at $15.1 Billion in 2021, While China is Forecast to Reach $15.5 Billion by 2026

The Denim Jeans market in the U.S. is estimated at US$15.1 Billion in the year 2021. The country currently accounts for a 24.6% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$15.5 Billion in the year 2026 trailing a CAGR of 7.2% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.6% and 4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3% CAGR while Rest of European market (as defined in the study) will reach US$4.6 Billion by the end of the analysis period. The US represents the biggest consumer of denim jeans worldwide and has the largest per capita consumer of jeans in the world. Increasing disposable income levels, higher fashion consciousness, and the shift towards casual dressing in the workplace are some of the major factors driving demand for denim jeans in these regions. A major portion of future growth in the denim jeans market is likely to emanate from developing nations such as China, India, South Korea, Brazil, Mexico, Turkey, the UAE and Saudi Arabia, among others. Factors such as influence of westernization and urbanization, increase in the number of women joining workforce and rising fashion consciousness among consumers are expected to propel growth in the global denim jeans market.

Select Competitors (Total 166 Featured) -

• 7 For All Mankind
• Aarvee Denims & Exports Limited
• Arvind Limited
• Diesel S.p.A
• Edwin Co. Ltd.
• Gap Inc.
• Industria de Diseño Textil, S.A.
• Kontoor Brands, Inc.
• Levi Strauss & Co.
• Mavi Jeans
• Nien Hsing Textile Co., Ltd.
• Orta Anadolu
• Pepe Jeans London
• The Raymond Group