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Denim Jeans - Global Market Trajectory & Analytics

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    Report

  • 533 Pages
  • July 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 1206792

FEATURED COMPANIES

  • 7 For All Mankind
  • Arvind Limited
  • Diesel S.p.A
  • Edwin Co. Ltd.
  • Gap Inc.
  • Kontoor Brands, Inc.

Global Denim Jeans Market to Reach US$76.1 Billion by the Year 2026


Globally, the popularity of denim is growing. Denim jeans can be worn on various social and official occasions, and have also demonstrated their capability to transcend beyond age and gender barriers. The growing interest towards a casual look is fueling the sales in the market. Rising number of women joining workforce, rapid rates of urbanization, westernization of lifestyles in emerging economies, and rising fashion consciousness are factors propelling growth in the global market for denim jeans. Recent popularity of colored denims and launch of newer styles expanded the range of products that are available under this category. Additionally, jeans are also being considered ideal for various special occasions, apart from casual wear, including formal attire as work wear. All these factors are together buoying growth and also generating renewed interest in the category. Growing penetration of casual wear in the workplace, coupled with rising employment of the young generation have been auguring well for the global denim apparels market. The market is further propelled by the growth in the premium denim jeans segment. Aggressive promotions of innovatively styled denim garments are further driving growth in the jeans segment.

Amid the COVID-19 crisis, the global market for Denim Jeans estimated at US$64.5 Billion in the year 2022, is projected to reach a revised size of US$76.1 Billion by 2026, growing at a CAGR of 4.8% over the analysis period. Offline, one of the segments analyzed in the report, is projected to grow at a 3.7% CAGR to reach US$60.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Online segment is readjusted to a revised 9.2% CAGR for the next 7-year period. This segment currently accounts for a 17.7% share of the global Denim Jeans market. The popularity of online sales channels is driven by a growing number of consumers using the Internet to browse various websites and indulge in web based shopping. In addition, ability of online stores to offer less expensive products in comparison to physical formats of these stores, along with eliminating the requirement of dealing with queues and crowds is driving consumers towards online retail purchases. Offering a wide array of brands, speciality stores attract customers employing strategic marketing initiatives as well as merchandising.

The U.S. Market is Estimated at $15.8 Billion in 2022, While China is Forecast to Reach $15.5 Billion by 2026


The Denim Jeans market in the U.S. is estimated at US$15.8 Billion in the year 2022. The country currently accounts for a 24.6% share in the global market. China, the world's second largest economy, is forecast to reach an estimated market size of US$15.5 Billion in the year 2026 trailing a CAGR of 7.2% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.6% and 4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3% CAGR while Rest of European market (as defined in the study) will reach US$4.6 Billion by the end of the analysis period. The US represents the biggest consumer of denim jeans worldwide and has the largest per capita consumer of jeans in the world. Increasing disposable income levels, higher fashion consciousness, and the shift towards casual dressing in the workplace are some of the major factors driving demand for denim jeans in these regions. A major portion of future growth in the denim jeans market is likely to emanate from developing nations such as China, India, South Korea, Brazil, Mexico, Turkey, the UAE and Saudi Arabia, among others. Factors such as influence of westernization and urbanization, increase in the number of women joining workforce and rising fashion consciousness among consumers are expected to propel growth in the global denim jeans market.

Innovation Keeps the Market Ticking


Innovation is very important in the premium segment of jeans market, and companies have to innovate regularly to stay ahead. Erosion of sales from cheaper counterfeits has pushed jeans manufacturers to introduce products that are technologically superior. New stretch technologies provide better flexibility and fabric comfort. Fabric properties such as breathability, tear-resistance and moisture resistance that are usually part of sportswear have now found space in denim wear. Aramid fibers are strong and heat resistant and are finding takers in the jeans market, particularly for rough sports. Hybrid fabric blends ensure that consumers have plenty to choose from. For instance, Jogg Jean from Diesel combines comfort of jersey with style of denim. Growing acceptance of casual attire at work spaces is also spurring demand for jeans. From a one day norm, casuals have evolved to become the preferred daily attire at work. Taking a cue from this, denim makers are increasingly designing jeans and accessories that are wearable to work. Premium labels appeal to a large section of shoppers worldwide. Customers are inclined to believe that high-end premium jeans add to their fashion aesthetics and social status. Some companies offer customizable jeans that allow customers to select fit, color and finish of their choice to suit any occasion.

Use of denim bottoms for formal work wear is growing. Brands are taking note of this development to offer a range of denims that can be used for office wear. Adoption of new technology is allowing companies to design denim products for activewear and athleisure segments. Online retailers offer big discounts and innumerable choice to shoppers, making it one of the most popular sales channels for denim jeans. Online shopping is expected to expand massively in the coming years and this is likely to spur growth in denim jeans market too. Stretch jeans are gaining maximum traction in the market. Bi-stretch fabric technology is replacing conventional stretch for better comfort and performance. Another noticeable trend is the use of advanced polyesters in denim manufacturing. Regular fit is an important category in denim jeans market and is expected to witness high revenue growth in the coming years. Slim fit, standard and premium categories are also expected to grow robustly. However, increasing penetration of yoga pants, athletic pants and leggings among women is expected to eat into denim bottom wear sales. Also use of thin and fine fabrics is expected to reduce the life of jeans, thereby impacting sales in the jeans market.

Select Competitors (Total 166 Featured):

  • 7 For All Mankind
  • Aarvee Denims & Exports Limited
  • Arvind Limited
  • Diesel S.p.A
  • Edwin Co. Ltd.
  • Gap Inc.
  • Industria de Diseño Textil, S.A.
  • Kontoor Brands, Inc.
  • Levi Strauss & Co.
  • Mavi Jeans
  • Nien Hsing Textile Co., Ltd.
  • Orta Anadolu
  • Pepe Jeans London
  • The Raymond Group

What`s New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to the digital archives
  • Complimentary updates for one year

FEATURED COMPANIES

  • 7 For All Mankind
  • Arvind Limited
  • Diesel S.p.A
  • Edwin Co. Ltd.
  • Gap Inc.
  • Kontoor Brands, Inc.

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • COVID-19: Industry Impact Trends during the Year 2020
  • COVID-19 Pandemic Leads to a Decline in Textile Exports to USA, EU, and Japan: YoY Change (%) in Export Volume for Select Export Market (Jan-June 2020)
  • Pandemic and the Growing Demand for Comfortable Jeans
  • Focus on Sustainability on the Rise
  • Creative Business Models Emerge, Functional Fabrics Register Increasing Adoption
  • Denim Fabrics: A Primer
  • Standard Weights of Denim Fabrics Measured in Ounces per Square Yard, Grams per Running Meter, and Grams per Square Meter
  • Denim Jeans: The Primary Application of Denim
  • History of Denim Jeans
  • Global Market Prospects & Outlook
  • While Developed Regions Remain Major Revenue Contributors, Developing Regions Emerge as Hot Spots for Future Growth
  • World Denim Jeans Market by Region: Percentage Breakdown of Sales for Developed and Developing Regions (2020 & 2027)
  • World Denim Jeans Market - Geographic Regions Ranked by CAGR (Value) for 2020-2027: China, Asia-Pacific, Latin America, USA, Africa, Middle East, Canada, Europe, and Japan
  • A Peek into Denim Jeans Production Landscape
  • China: Leading Denim Weaver
  • India Emerges as an Important Denim Resource for Global Giants
  • Bangladesh Seeks Bigger Role in Denim Jeans Production
  • Increasing the Sustainability of Denim
  • Competitive Landscape
  • World Denim Jeans Market Ranked by Most Popular Jeans Available
  • Leading Brands in Select Markets Worldwide
  • A Note on Major Retailers of Denim Jeans
  • Recent Market Activity
  • Denim Jeans - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Demographic Trends Create Fertile Environment for Long-Term Growth of Denim Jeans Market
  • Expanding Global Population
  • World Population (in Thousands) by Geographic Region for the Years 2018, 2025, 2040, 2050
  • Top Countries Worldwide in Terms of Population in Millions for the Years 1990, 2019 and 2050
  • Urban Sprawl
  • World Urban Population in Millions: 1950-2050
  • Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050
  • Growing Affluence of Middle Class Population
  • Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Large Base of Millennials
  • Global Millennials Population Spread by Region (in %): 2021E
  • Millennial Population as a Percentage (%) of Total Population in Developing Countries: 2021E
  • Rising Living Standards
  • Latest Denim Jeans Trends based on Demographics
  • Dynamics in the Apparel Industry Favor Considerable Expansion in Denim Jeans Market
  • Global Apparel Sale (2021E): Percentage Breakdown of Sales for Men’s and Women’s Wear
  • Global Apparel Market (2021E): Percentage Breakdown of Volume Consumption by Geographic Region
  • Global Textile and Apparel Industry and the Impact of COVID-19
  • Abundance of Cotton, the Primary Raw Material for Denim, Accelerates Market Growth
  • Consumption to Remain Stable
  • What Denim Jeans Styles Trending Now?
  • Sustained Image of Denim as an Expression of Unique Personal Style Maintains Growth Momentum
  • World Denim Market by Region: Number of Denim Products Owned by Consumer
  • World Denim Jeans Market by Region: Number of Denim Jeans Owned by Consumer
  • Street Fashions & Celebrity Styles Influence Denim Consumption
  • Growing Fashion Consciousness among Women Augurs Well
  • Purchase Drivers for Denim Jeans by Men and Women (In %)
  • Denim vs Sweatpants: Y2K Themes Seen Impacting the Market
  • Denim Jeans Making Inroads into Workwear/Corporate Wear
  • Functional Denim: The Next Big Thing
  • Distressed Jeans and Jeggings now in Vogue
  • Skinny vs Boyfriend - The Bestselling Styles
  • Short-Term Forecasts for High-end Premium Denim Jeans Remain Sluggish
  • Competition in High-End Denim Jeans Market
  • Acid Washes on Denim Jeans Gain Popularity
  • Hunt for the Right Fit Continues
  • Denim Trends based on Size
  • Jeans Manufacturing: A Significant Detrimental Influence on the Environment
  • Denim Jeans, a Non Desirable Investment for Climate Change
  • Eco-conscious Consumers Drift towards Natural, Organic and Sustainable Denims
  • Bioindigo: A Greener Way to Dye Denims
  • Hemp Jeans Emerges as a Lighter & Sustainable Alternative
  • Recycled Cotton: A Major Step towards Sustainability
  • Acknowledging the ‘Green’ & ‘Sustainability’ Trends, Denim Manufacturers Emphasize Eco-Friendly Production
  • Spike in Online Apparel Sales Revs Up Market Revenues
  • Growing E-commerce Prospects
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2019, 2020, 2021, 2022, 2023, 2024 and 2025
  • Retail M-Commerce Sales as % of Retail E-commerce Sales Worldwide for the Years 2016, 2018, 2020 & 2022
  • Pandemic Fast Forwards E-commerce Growth
  • Offline Distribution Channels Remain Major Revenue Generators
  • Specialty Stores Continue to Dominate Women’s Jeans Sales
  • Innovations Drive Market Dynamism
  • A Review of Select Denim Innovations
  • Key Innovations in the Global Denim Sector
  • New Designs and Innovations in Preparation of Denim Fabric
  • Emerging Innovations in Denim and Jeans Market
  • Innovative Trends Key to Market Performance in Premium Segment
  • Issues & Challenges
  • Denim Jeans Market Faces Threat from Substitutes
  • Athleisure Trend Continues to Bother the Denim Market
  • Disorganized Production & Retail Understate Overall Revenues
4. GLOBAL MARKET PERSPECTIVEIII. MARKET ANALYSIS
UNITED STATES
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • Market Overview
  • US Denim Apparel Market: Average Number of Denim Apparels Owned by a Person by Apparel Type - Jeans, Shorts, Shirts, Skirts, and Jackets
  • Brief Review of US Jeans Market
  • Major Factors Driving Purchases of New Denim Jeans among Americans
  • The US Apparel Market: A Macro Perspective
  • Key Apparel Types in the US (2021E): Percentage Breakdown of Distribution of Apparel in American Wardrobes
  • Select Market Trends and Drivers
  • Denim Jeans: Wardrobe Staple
  • Brand Craze Declines
  • US Denim Jeans Market Analyzed by Percentage Breakdown of Value Sales by Price Range: 2020E
  • American Consumers Extremely Quality Conscious
  • Retailers Grow Weary of New Brands
  • Shift to Skinny Jeans and Jeggings to Add to Price Pressure
  • Women’s Denim Wear Market
  • Women of All Age Groups Wear Jeans
  • US Denim Jeans Market: Average Number of Jeans Owned by Women by Age Group
  • Premium Denim Wear: A Niche Market
  • Factors Influencing Purchase Decisions: Fit Overrules Price
  • Younger Men Steer Sales
  • Premium Denim Jeans: A Brief
  • Denim Industry and Millennials
  • Typical Customers of Premium Denim Jeans
  • Factors Influencing Purchase Decisions of Premium and Non-Premium Customers
  • US Shifts Sourcing Bases Overseas
  • Challenges Confronting the US Denim Jeans Market
CANADA
  • Canadian Apparel Market: An Overview
JAPAN
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
  • Market Snapshots
  • Key Denim Apparel in Japan: Percentage Breakdown of Distribution of Denim Apparel in Japanese Wardrobes
  • Consumer Profile for Apparel
  • Japanese Apparel Market by Gender (2021E): Percentage Breakdown by Value Sales for Women, Men and Children
CHINA
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
  • Impact of the COVID-19 Pandemic on the Chinese Textile Industry
  • Favorable Demographics Drive the Denim Jeans Market
  • Chinese Apparel Market: An Overview
  • Chinese Apparel Market (2021E): Percentage Breakdown of Volume Sales by Category
  • Leading Apparel Brands by Category
  • Chinese Retail Sector Turns Sophisticated
  • Denim Market in China
  • Share of Jeanswear as a Percentage of Total Apparel Purchases by Age Group in China (2020)
  • Key Denim Apparel Types in China (2021E): Percentage Breakdown of Distribution of Denim Apparel in Chinese Wardrobes
  • Chinese Denim Market Registers Fast Paced Growth
  • Number of Denim Products Owned By an Average Urban Consumer in China
EUROPE
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Current and Future Analysis
  • Key Apparel Types in Europe (2021E): Percentage Breakdown of Distribution of Apparel in European Wardrobes
  • COVID-19 Pandemic Impact in Europe
  • The Legacy of Denims
  • Overview of European Jeans Market
  • Denim Sales Linked to Penchant for Cotton
  • Replacements Driving Men’s Denim Jeans Market
  • Own Label Denims Alter Market Structure
FRANCE
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
GERMANY
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
ITALY
  • Impact of the COVID-19 Pandemic on the Italian Textile Industry
UNITED KINGDOM
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
SPAINRUSSIA
REST OF EUROPE
  • Turkey: COVID-19 Impact on the Textile Industry
ASIA-PACIFIC
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
AUSTRALIA
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
INDIA
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
  • Apparel Industry in India: An Overview
  • Indian Apparel Market (2021E): Percentage Breakdown of Value Sales by Gender Category
  • Shift from Traditional Wear to Western Wear Augurs Well for Indian Denim Jeans Market
  • Robust and Steady Growth of Denim in India
  • Strong Momentum in Domestic Market for Denim Enticing New Players
  • Growth Story Continues
  • Factors Driving Growth in the Indian Denim Jeans Market
  • Growth Drivers in the Indian Denim Market - Factors Ranked on Scale of 1 to 10 (10 being Highest and 1 being Lowest)
  • Denim Jeans Market in India (2021E): Percentage Breakdown of Volume Consumption by Age Group
  • Denim Jeans Market in India (2021E): Percentage Breakdown of Value Sales by Category - Unbranded, Economy, Mid-Range, Premium, and Super Premium
  • SWOT Analysis of Indian Denim Industry
  • Young India Presents Plenty of Opportunities for Denim Jeans Manufacturers
  • Stretch Jeans Gain Popularity among Men
  • Specialized Denims Offer Stiff Competition to Conventional Blues
SOUTH KOREA
REST OF ASIA-PACIFIC
  • Opportunities amidst the Crisis for Textile Industry in Bangladesh
LATIN AMERICA
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
  • Market Overview
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Denim Jeans Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
IV. COMPETITION
  • Total Companies Profiled: 166

A selection of companies mentioned in this report includes:

  • 7 For All Mankind
  • Aarvee Denims & Exports Limited
  • Arvind Limited
  • Diesel S.p.A
  • Edwin Co. Ltd.
  • Gap Inc.
  • Industria de Diseño Textil, S.A.
  • Kontoor Brands, Inc.
  • Levi Strauss & Co.
  • Mavi Jeans
  • Nien Hsing Textile Co., Ltd.
  • Orta Anadolu
  • Pepe Jeans London
  • The Raymond Group