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Fabric Softeners and Conditioners - Global Market Trajectory & Analytics

  • ID: 1206808
  • Report
  • February 2022
  • Region: Global
  • 445 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • AlEn USA LLC
  • Caldrea, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dropps
  • Henkel AG & Co. KGaA

Global Fabric Softeners and Conditioners Market to Reach $19.7 Billion by 2026


Fabric Softeners, also known as fabric conditioners, are used to keep fabric soft and avoid static cling. The growth in the market has also been fueled by increasing number of working women, busy lifestyles, urbanization, rising e-commerce, prospering economies; increasing disposable incomes and improving lifestyles; coupled with the opportunities extended by an underpenetrated market; trade ups from cheaper mass brands into premium brands; preference for ecofriendly fabric softener offerings; rising levels of extravagance in the laundry care; wider acceptance of premium brands beyond Western borders; availability of innovative and novel formulations and types; rising popularity of stylish yet comfortable fabrics. Fragrance-based fabric softeners witnessed immense popularity among consumers and manufacturers expended resources and time using fragrance as a major differentiating factor for their products, launching myriad fragrance variants for different consumers. Going forward, floral-inspired fragrances will continue to drive the fabric conditioner/softener market globally.

Amid the COVID-19 crisis, the global market for Fabric Softeners and Conditioners estimated at US$15.1 Billion in the year 2020, is projected to reach a revised size of US$19.7 Billion by 2026, growing at a CAGR of 4.5% over the analysis period. Liquid, one of the segments analyzed in the report, is projected to record a 4.9% CAGR and reach US$15.7 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Dryer Sheets segment is readjusted to a revised 3.9% CAGR for the next 7-year period. Liquid fabric softeners act through the deposition of cationic active ingredients or compounds on fabrics. They are usually added during the rinsing process. With increased exposure to fabric surfaces, the deposition of active ingredients is as high as 90% when compared to sheet softeners. Dry sheet softeners/sheet softeners are often added in tumble dryers and not during the rinsing stage as liquid softeners. Sheet softeners contain essentially the same type of cationic compounds as washer-added liquids, with minor differences to ensure compatibility with the clothes dryer.



The U.S. Market is Estimated at $3.1 Billion in 2021, While China is Forecast to Reach $3.3 Billion by 2026


The Fabric Softeners and Conditioners market in the U.S. is estimated at US$3.1 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.3 Billion by the year 2026 trailing a CAGR of 6% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 2.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.2% CAGR.

By Application, Commercial Segment to Reach $13.2 Billion by 2026


In the global Commercial segment, USA, Canada, Japan, China and Europe will drive the 4.34% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$6.7 Billion in the year 2020 will reach a projected size of US$9.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.1 Billion by the year 2026, while Latin America will expand at a 5.7% CAGR through the analysis period. Developed markets with higher disposable incomes per household have traditionally been major consumer clusters. Growth in these markets has been supported by increased product acceptance owing to introduction of innovative products targeting biodegradability, performance improvement, skin-friendliness, and requirement for water conservation, among others. Demand has also benefited from the launch of newer types of fabrics such as cashmere and washable wool which are made from modern synthetic fibers that need special care and treatment to sustain its unique properties, mainly smoothness and elasticity. Growing awareness over the many benefits offered is a key force driving current growth in developing Asia-Pacific, Latin America and Middle Eastern markets.

Select Competitors (Total 115 Featured) -

  • AlEn USA LLC
  • Caldrea, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dropps
  • Henkel AG & Co. KGaA
  • The Sun Products Corporation
  • Kao Corporation
  • LG Household and Healthcare
  • Lion Corporation
  • Melaleuca, Inc.
  • Pigeon Home Products Corporation
  • Procter & Gamble Co.
  • Reckitt Benckiser Group plc
  • Unilever PLC
Frequently Asked Questions about the Global Market for Fabric Softeners and Conditioners

What is the estimated value of the Global Market for Fabric Softeners and Conditioners?

The Global Market for Fabric Softeners and Conditioners was estimated to be valued at $15.1 Billion in 2020.

What is the growth rate of the Global Market for Fabric Softeners and Conditioners?

The growth rate of the Global Market for Fabric Softeners and Conditioners is 4.5%, with an estimated value of $19.7 Billion by 2026.

What is the forecasted size of the Global Market for Fabric Softeners and Conditioners?

The Global Market for Fabric Softeners and Conditioners is estimated to be worth $19.7 Billion by 2026.

Who are the key companies in the Global Market for Fabric Softeners and Conditioners?

Key companies in the Global Market for Fabric Softeners and Conditioners include AlEn USA LLC, Caldrea, Inc., Church & Dwight Co., Inc., Colgate, Palmolive Company, Dropps, Henkel AG & Co. KGaA, The Sun Products Corporation and LG Household and Healthcare.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AlEn USA LLC
  • Caldrea, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dropps
  • Henkel AG & Co. KGaA

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • Fabric Softeners and Conditioners - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Once Regarded as an Unwanted Luxury. Here’s How Fabric Softeners & Conditioners Have Become a Part of Regular Laundry Care
  • Year 2020 Has Been a Year of Astounding Disruption & Unbelievable Transformation
  • COVID-19 Leaves the World in Shambles & Industries and Markets Upended: World Economic Growth Projections (Real GDP, Annual % Change) for 2019 to 2022
  • Fabric Softeners and Conditioners: Definition & Scope
  • As Mass Vaccination Drives Get Underway Worldwide, Will It Change the Existing Economic Realities? & Is it Really the Silver Bullet We Were Waiting For?
  • How Fast the World is Vaccinated Will Determine How Soon the Pandemic Will End: Global Number of COVID-19 Vaccinations (Per 100 People) As of February 2021 by country
  • Global Number of Annual COVID-19 Vaccine Doses (In Million) for Years 2020 through 2025 by Geographic Region/Country
  • How the Garments & Textiles industry is Impacted by the Pandemic & What’s the New Normal?
  • Global Garments & Textiles Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • High Unemployment Deals a Knockout Blow to the Apparel Industry
  • Continued High Unemployment Levels Challenges Growth in Industries Reliant on Consumer Discretionary Incomes: Global Number of Unemployed People (In Million) for Years 2017, 2019, 2020, and 2022
  • Although a Turnaround is Inevitable, Reduced Footfall in Departmental Stores is the New Reality
  • Global Department Stores Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • eCommerce & Online Sales Boom Thanks to the Pandemic
  • The Massive Shift to Online Sales Channels Means Even Retailing of Fabric Softeners and Conditioners Will Need to Make the Shift: Global e-Commerce Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • Recent Market Activity
  • World Brands

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Despite the Perilous State of Affairs, Present Challenges & the Long Uncertain Road to Recovery, a Promising Outlook for the Apparel Industry Beyond 2021 to Spur Growth
  • Focus on Health & Safety Along With Growing Concerns Over the Environment Drive Preference for Natural Alternatives to Fabric Softeners
  • Supported by Online Demand Business Models, the Robust Outlook for Commercial Laundry Services to Benefit Growth in the Market
  • Expected Growth in Commercial Laundry Services Bodes Well for Increased Consumption of Fabric Conditioners & Softeners: Global Market for Dry-Cleaning and Laundry Services (In US$ Million) for Years 2020, 2022 and 2025
  • E-Retailing Offers New Avenues of Growth
  • Deteriorating Water Quality Spurs the Use of Fabric Softeners & Conditioners
  • Fast Fashion Trends That Encourage Use & Throw of Clothes Emerges as a Threat to the Practice of Caring for Clothes
  • To Remedy the Situation, Educated Focus on Sustainable Clothes & Fashion Is the Need of the Hour
  • Continued Innovations Remain Crucial to Future Growth

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

SPAIN


RUSSIA


REST OF EUROPE

ASIA-PACIFIC

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

AUSTRALIA

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)

SOUTH KOREA


REST OF ASIA-PACIFIC

LATIN AMERICA

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Fabric Softeners and Conditioners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 115
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • AlEn USA LLC
  • Caldrea, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dropps
  • Henkel AG & Co. KGaA
  • The Sun Products Corporation
  • Kao Corporation
  • LG Household and Healthcare
  • Lion Corporation
  • Melaleuca, Inc.
  • Pigeon Home Products Corporation
  • Procter & Gamble Co.
  • Reckitt Benckiser Group plc
  • Unilever PLC
Note: Product cover images may vary from those shown