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Consumer Appliances in China

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    Report

  • 120 Pages
  • January 2026
  • Region: China
  • Euromonitor International
  • ID: 1209005
Consumer appliances in China experienced a complex performance in 2025, driven by government subsidies and economic factors. Despite challenges such as real estate weakness and muted consumer confidence, growth continued, with dishwashers leading volume growth from a comparatively low base.

This Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Government subsidies drive sales despite economic challenges
  • Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
  • Smart and AI-powered appliances revolutionise consumer appliances
  • CHART 2 Haier’s AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances
WHAT’S NEXT?
  • Companies implement different strategies to avoid the anticipated volume decline
  • Personal care appliances will continue to dominate, and dishwashers set to perform well
  • AI's evolution from gimmick to essential utility and embodied intelligence
  • Consumer rationalisation and the rise of niche appliances
  • CHART 3 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
  • Midea, Haier and Gree lead with scale and innovation
  • Innovation and ecosystems reshape the competition in consumer appliances
  • Opportunities by leveraging core capabilities and adopting consumer-first strategies
  • Haier's "listening marketing" revolutionises research and development through co-creation
  • CHART 4 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race
CHANNELS
  • Retail e-commerce dominates with fast delivery and installation
  • Omnichannel strategies are emerging as key to success
  • CHART 5 Analyst Insight
PRODUCTS
  • Convenience and customisation drive innovative product designs
  • CHART 6 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
ECONOMIC CONTEXT
  • CHART 7 Real GDP Growth and Inflation 2020-2030
  • CHART 8 PEST Analysis in China 2025
CONSUMER CONTEXT
  • CHART 9 Key Insights on Consumers in China 2025
  • CHART 10 Consumer Landscape in China 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
AIR CONDITIONERS IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • AI and premium features propel growth in air conditioners amidst maturity
  • CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
  • Solid growth continues, driven by subsidy payouts and promotions
  • Split air conditioners dominates, with energy-efficient products seeing rising demand
  • Improving air quality is important to consumers, not just cooling
  • CHART 12 Analyst Insight
WHAT’S NEXT?
  • Continued growth anticipated, driven by demand for energy-efficient and smart products
  • Split air conditioners will remain dominant, but new trends likely to emerge
  • AI-powered technology and eco-efficiency to drive future sales
COMPETITIVE LANDSCAPE
  • Midea, Gree and Haier maintain leadership through innovation and channel strength
  • Premium and value-driven products have their own consumer bases
  • Dreame disrupts sales with an innovative AI-powered air conditioner
CHANNELS
  • Retail e-commerce continues its growth, but offline innovation seen
  • Retail e-commerce platforms appeal with subsidy integration
  • CHART 13 Midea’s “Singing Air Conditioner” Goes Viral on Douyin with Two Million Likes
PRODUCTS
  • Haier drives innovation with the smart features of its Good Air air conditioner
  • CHART 14 Haier Unveils the Good Air Air Conditioners Portfolio with Personalised Comfort
  • CHART 15 Gree Debuts Prince of AI Energy Saving Air Conditioner
COUNTRY REPORTSFOOD PREPARATION APPLIANCES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Volumes dip post-subsidy, but smart features and e-commerce drive value growth
  • CHART 21 Key Trends 2025
INDUSTRY PERFORMANCE
  • Phasing out of subsidy programme hampers volume performance
  • Largest category, blenders, sees decline in 2025, but mixers performs well
  • Technological advancements drive market trends
WHAT’S NEXT?
  • Smart and compact designs expected to drive sales
  • CHART 22 Analyst Insight
  • Blenders anticipated to continue to account for the highest sales despite decline
  • Technological advancements and design to shape the future, but price will remain crucial
  • Design will be important as well as performance
COMPETITIVE LANDSCAPE
  • Leading brands reinforce dominance through innovation
  • CHART 23 Bear Launches a New Blender With Water-Bean Separation Technology
  • Product innovation and distribution expansion likely to be key moving forward
CHANNELS
  • Retail e-commerce drives sales of food preparation appliances with competitive pricing
  • Midea and Joyoung lead online sales with omnichannel strategies
PRODUCTS
  • Smart features redefine the functionality of food preparation appliances
  • CHART 24 Supor Launches a New Meat Grinder Equipped With Smart Digital Interface
  • Compact blender launched to meet the needs of an increasingly segmented market
  • CHART 25 Joyoung Launches a New Small Blender Model With Foldable Handle
COUNTRY REPORTSHEAT PUMPS IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Navigating decline and moving towards growth through innovation and policy
  • CHART 26 Key Trends 2025
INDUSTRY PERFORMANCE
  • Gradual withdrawal of central government subsidy hampers performance
  • Air to water heat pumps leads in challenging market conditions
  • Sustainability key as consumers and governments prioritise eco-friendly heating solutions
  • CHART 27 Midea Launches Zhen Nuan Ultra-Low Temperature Heat Pump to Support Rural Heating Transition
WHAT’S NEXT?
  • Technological integration and government support set to drive growth
  • CHART 28 Analyst Insight
  • Extreme low temperature technology will be important for northern areas
  • Air to water heat pumps will remain dominant
COMPETITIVE LANDSCAPE
  • Haier and Midea lead as they adapt to changing consumer demands
  • Domestic leaders adapt to changing market conditions through diversification
CHANNELS
  • Non-retail channels dominate with integrated solutions
  • Retail e-commerce emerges as key distribution channel
PRODUCTS
  • AI and smart tech revolutionise heat pumps
  • CHART 29 TCL Air Energy Showcases AI-Driven Super-Saving Series at 2025 HPE Expo
  • Haier drives innovation with thermoacoustic technology advancements
  • CHART 30 Haier Releases Thermoacoustic HP with No Compressor and Refrigerant
COUNTRY REPORTSHOME LAUNDRY APPLIANCES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in home laundry appliances driven by AI, subsidies, and rising incomes
  • CHART 31 Key Trends 2025
INDUSTRY PERFORMANCE
  • Urbanisation and income growth fuel demand for premium laundry appliances
  • Automatic dryers sees dynamism as fast, effective drying is a priority for more consumers
  • Midea drives premiumisation with AI-powered laundry solutions
  • CHART 32 COLMO Turing Leads the Upgrading of Laundry Appliances from Smart to True AI
WHAT’S NEXT?
  • Value growth projected as disposable incomes rise and consumers demand advanced features
  • AI-powered laundry solutions anticipated to drive premiumisation
  • Changing consumer needs and sustainability set to reshape the landscape
COMPETITIVE LANDSCAPE
  • Haier dominates with innovative laundry solutions
  • CHART 33 Analyst Insight
  • New entrants challenge established players with innovative offerings
  • Haier sees success through “listening marketing”
  • CHART 34 "Listening Marketing" Brings Haier Huge Success
CHANNELS
  • Retail e-commerce dominates, with promotions and livestreaming fuelling sales
  • Offline retail still plays a significant role in driving sales of premium products
  • Home laundry appliances brands to pivot to D2C and “digital listening”
PRODUCTS
  • Multi-drum designs become a differentiating factor for leading brands
  • CHART 35 Multi-drum Designs Become a Must-have for Home Laundry Appliance Leaders
COUNTRY REPORTSLARGE COOKING APPLIANCES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incomes and government subsidies support continued solid growth
  • CHART 36 Key Trends 2025
INDUSTRY PERFORMANCE
  • Retail volumes rise thanks to subsidies and improving economic conditions
  • Haier drives premiumisation with AI-powered cooker hoods
  • CHART 37 Haier Unveils AI-Powered Fully Automatic Cooker Hoods at AWE 2025
  • Range cookers declines amid housing market softness
WHAT’S NEXT?
  • Built-in hobs will continue to lead, but decline expected as subsidies taper off
  • AI-driven premiumisation set to drive growth
  • Multifunctional and built-in products expected to see the best performances
COMPETITIVE LANDSCAPE
  • Core incumbent brands maintain their lead through kitchen-centric strategies
  • CHART 38 Analyst Insight
  • Players in range cookers struggle, while those offering smart products fare better
CHANNELS
  • Offline experiences drive premium sales but retail e-commerce gains traction
PRODUCTS
  • Advanced algorithms in ovens redefine cooking experiences
  • CHART 39 Midea’s Micro-Steam-Grill-Stew-Fry Oven Delivers Algorithmic Precision
  • Robam’s integrated kitchen suites offer coordinated smart products
  • CHART 40 Robam Introduces Multiple Kitchen Suites with Style-Themed Sets in 2025
COUNTRY REPORTSMICROWAVES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and multifunctionality shape microwaves amidst volume dip
  • CHART 41 Key Trends 2025
INDUSTRY PERFORMANCE
  • Although economic slowdown drives volume delcine, multifunctionality is important
  • Freestanding microwaves dominates
  • Technological advancements fuel growth for high-end models
  • CHART 42 Midea Launches its Little Taste Retro Multifunction Microwave
WHAT’S NEXT?
  • Microwaves expected to decline, with affordable products likely to maintain dominance
  • Built-in microwaves to remain a niche despite growing demand for premium features
  • Intelligence and multifunctionality to drive innovation and growth
COMPETITIVE LANDSCAPE
  • Midea and Galanz maintain dominance through competitive pricing
  • CHART 43 Analyst Insight
  • New entrants capitalise on premium and multifunctional trends
CHANNELS
  • Retail e-commerce dominates microwaves with competitive pricing
  • Offline retailers still have their place, often for sales of premium products
PRODUCTS
  • Galanz drives innovation with design and technology
  • CHART 44 Galanz Expands Retro Microwave Line to Capture Young Consumers’ Aesthetic Preferences
  • Xiaomi targets those on a budget with a sylish, reliable microwave model
  • CHART 45 Xiaomi Launches Mijia 20l Energy-Saving Microwave with “Back to Basics" Design
COUNTRY REPORTSPERSONAL CARE APPLIANCES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value grows amidst static volumes, driven by innovation and premium demand
  • CHART 46 Key Trends 2025
INDUSTRY PERFORMANCE
  • Appliance subsidy programmes and rising incomes drive stability in a challenging year
  • Hair care appliances leads growth, but other categories see decline
  • Portability redefines personal care appliances in China
  • CHART 47 Panasonic Launches New Foldable Hair Dryer with Relatively Higher Power
WHAT’S NEXT?
  • Value growth expected to be driven by quality and design
  • Polarisation likely between value products and premium innovation
  • Body shavers will appeal with smart feature integration and performance upgrades
COMPETITIVE LANDSCAPE
  • Leading companies in personal care appliances see increasing competition
  • Demand for brands offering portable and compact personal care appliances
  • Opportunities emerging from market trends and innovations
CHANNELS
  • Retail e-commerce dominates as consumers seek convenience
  • Multi-channel approach emerges as key retail strategy
  • CHART 48 Analyst Insight
PRODUCTS
  • Dreame drives innovation with advanced health features
  • CHART 49 Dreame Launches X30 Premium Hair Dryer with Advanced Hair Care Technology
  • Smart technology enhances the user experience with personalisation
  • CHART 50 Braun Launches New Men's Shaver Series 9 2.0 with SkinAir Technology
COUNTRY REPORTSREFRIGERATION APPLIANCES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation contributes to value growth amidst slowing volume growth
  • CHART 51 Key Trends 2025
INDUSTRY PERFORMANCE
  • Midea drives premiumisation with innovative large capacity models
  • Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
  • Premiumisation and innovation drive value growth
  • CHART 52 Midea Launches Industry’s Largest 750l Built-in Fridge Freezer
  • Product improvement through constant consumer feedback
  • CHART 53 Haier’s Wheat Wave Fridge-Freezer Thrives on “Listening Marketing”
WHAT’S NEXT?
  • Premiumisation and innovation expected, but volume growth will be difficult to achieve
  • Retention of nutrients will be increasingly important, even beyond the premium segment
  • AI and sustainability to shape the future of refrigeration appliances
COMPETITIVE LANDSCAPE
  • Haier, Midea and Hisense dominate with premiumisation and innovation
  • Emerging players drive innovation and dynamism
  • CHART 54 Analyst Insight
CHANNELS
  • Retail e-commerce dominates through promotions and livestreaming
  • Social commerce gains traction for sales of new premium refrigeration appliances
PRODUCTS
  • Nitrogen preservation revolutionises food storage solutions
  • CHART 55 Casarte and Fotile Pioneer Nitrogen-Based Freshness Technologies
COUNTRY REPORTSSMALL COOKING APPLIANCES IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation drives value growth amidst volume decline
  • CHART 56 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value sales grow despite volume decline as disposable incomes rise
  • Coffee mills and coffee machines drive value and volume growth with premium demand
  • CHART 57 Analyst Insight
  • Multi-cookers with enhanced functionality and compact design are increasingly popular
  • CHART 58 Bear Launches a New 6-in-1 Multi-Cooker for Versatile Cooking
WHAT’S NEXT?
  • Despite volume decline, premiumisation expected to drive value sales
  • Innovative and multifunctional products to shape small cooking appliances
  • Eco-friendly and energy efficient products likely to come to the fore
COMPETITIVE LANDSCAPE
  • Midea and Zhejiang Supor dominate with premium offerings
  • Emerging players and innovation drive premiumisation
CHANNELS
  • Retail e-commerce drives sales with fast delivery and engaging content
  • Appliances and electronics specialists appeal to those looking for advice and trials
PRODUCTS
  • Midea introduces healthier rice cookers with advanced technology
  • CHART 59 idea Introduces New Low Fat Electric Multi-Cooker with Healthier Inner Pot
  • Xiaomi upgrades smart kettles with larger capacity and enhanced features
  • CHART 60 Xiaomi Upgrades Top-Selling Smart Kettle with Larger Capacity and Enhanced Features
COUNTRY REPORTSVACUUM CLEANERS IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smart solutions and rising incomes propel growth in vacuum cleaners in China
  • CHART 61 Key Trends 2025
INDUSTRY PERFORMANCE
  • Growth driven by socioeconomic and demographic changes, and subsidy programmes
  • Robotic vacuum cleaners sees higher volume growth due to smart innovations
  • Demand for cleaning efficacy drives advances in robotic vacuum cleaners
  • CHART 62 Roborock Launches a Robotic Vacuum Cleaner with a Robotic Arm to Ensure Cleaning Efficacy
WHAT’S NEXT?
  • Rising disposable incomes set to drive growth, but end of subsidies to prevent stronger rise
  • Price wars to drive continued volume dynamism for upright vacuum cleaners
  • AI-powered innovation to redefine robotic vacuum cleaners
COMPETITIVE LANDSCAPE
  • Leading brands intensify the competition through innovation
  • CHART 63 Analyst Insight
  • Opportunities for brands through changing consumer demands and technological advances
CHANNELS
  • Retail e-commerce increases its dominance
  • Dreame and Ecovacs Robotics drive offline outlet expansion
PRODUCTS
  • DJI drives innovation with advanced smart features
  • CHART 64 DJI Launches its First Robotic Vacuum Cleaners with Highly Efficient Obstacle Avoidance
  • Advanced vacuum cleaner from Narwal offers ultimate convenience
  • CHART 65 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner
COUNTRY REPORTSDISHWASHERS IN CHINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising incomes and advanced features propel rapid expansion for dishwashers
  • CHART 16 Key Trends 2025
INDUSTRY PERFORMANCE
  • Dynamism continues, with polarisation an important feature
  • Built-in dishwashers lead sales and growth in 2025
  • Energy efficiency and sustainability are reshaping the dishwashers landscape
  • CHART 17 Midea Sets New Benchmark in Sustainability with Innovative Technologies
WHAT’S NEXT?
  • Premiumisation and segmentation set to drive growth in the future
  • Built-in dishwashers to extend its dominance
  • Strategic partnerships and servitisation to shape dishwashers in the future
  • CHART 18 Analyst Insight
COMPETITIVE LANDSCAPE
  • Midea takes the lead through sustainability and innovation
  • Emerging players and innovation to drive dynamics in dishwashers
CHANNELS
  • Offline specialists drive sales through showroom experience
  • Retail e-commerce gains traction with pricing, clear filters, and livestream demonstrations
PRODUCTS
  • Segmented consumer focus drives innovation in dishwashers
  • CHART 19 Lissome Launches 28cm Ultra-Slim Capsule Dishwasher for Micro-Households
  • Consumers look for multifunctional products, such as the new launch from Bosch
  • CHART 20 Bosch Introduces Premium Dishwasher with Steam Sterilisation and Zeolite Drying
COUNTRY REPORTS