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Consumer Appliances in Italy

  • ID: 1209006
  • Report
  • Region: Italy
  • 117 pages
  • Euromonitor International
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Consumer appliances in Italy continued to suffer from the sluggish recovery of economic conditions, leading to minimal retail volume growth in 2018. Economic growth in 2018 was weaker than expected due to political uncertainty and the overall slowdown of the European economy. In addition, house prices were not back to the values seen 10 years ago.

The Consumer Appliances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN ITALY

List of Contents and Tables
Executive Summary
the Stagnant Italian Economy and Weak Housing Market Prevent Strong Growth
Consumers Increasingly Choose Energy Efficiency Over Other Features
International Brands Remain Competitive Through Technological Enhancements
Continued Growth in Internet Retailing
Volume Growth Is Expected To Slow Down Compared With the Review Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Kitchen Refurbishments Increase Sales
Convenience Continues To Push Product Development
Forecast Period Trends
Competitive Landscape
Whirlpool Emea Pushes Growth Through Marketing and Promotions
Brands and Retailers Focus on Water Efficiency and Energy Efficiency
Connected Appliances Account for Only A Small Share of Sales
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Smart Home Laundry Appliances Are Increasingly Appreciated
Energy Efficiency Is Becoming Standard
Freestanding Home Laundry Appliances Are the Standard
Competitive Landscape
Whirlpool Emea Leads Home Laundry Appliances
Developments by Whirlpool in Automatic Tumble Dryers
the Launch of Premium Innovations
Chart 1 LG FHGBCSW +kg TwinWash Washing Machine with TrueSteam and TurboWash technology
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Flexibility and Multifunctionality Shape Large Cooking Appliances
Built-in Continues To Outperform Freestanding
Pyrolytic Ovens Finally Catch Up in Terms of Price
Competitive Landscape
Innovation and A Good Reputation Mean Domestic Players Are Secure for Now
the Competition Is Expected To Increase
Innovation in Cooker Hoods With Falmec
Chart 2 Falmec Sintesi
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Microwaves Struggles To Achieve Growth
Consumer Demands Vary; Thus, Creating Challenges and Opportunities for Suppliers
Pressure on Manufacturers and Retailers From Internet Retailing
Competitive Landscape
Whirlpool Continues To Lead
Price-competitive, Good-quality Products Support Whirlpool's Lead
Mimicking Ovens
Category Data
Table 86 Sales of Microwaves by Category: Volume 2013-2018
Table 87 Sales of Microwaves by Category: Value 2013-2018
Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 93 Distribution of Microwaves by Format: % Volume 2013-2018
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
the Desire To Minimise Food Wastage Underpins Product Development
Energy-efficient and Smart Refrigeration Appliances Will Enjoy Rising Demand
the Set-up of Italian Homes Benefits Fridge-freezers
Competitive Landscape
Whirlpool's Leading Position Is Down To Tradition, Presence and Image
Lg Launches Instaview To Minimise Food Wastage
Iconic Black by Haier
Chart 3 Haier HTFDSN
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 103 Sales of Freezers by Format: % Volume 2013-2018
Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Is Set To Remain Positive for Air Conditioners Due To Ecobonus 2018
the Expected Move From Air Coolers To Air Purifiers
Seasonality Characterises Sales
Competitive Landscape
the Projected Growth of Split Air Conditioners Will Benefit Daikin
Hisense's Premium Innovation: Kelon
Dyson Confirms Its Reputation As One of the Most Innovative Players
Chart 4 Dyson Pure Cool
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 122 Sales of Air Treatment Products by Category: Value 2013-2018
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 128 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Cooking for Leisure Boosts Demand
Rising Health Awareness and Hotter Summers Have A Positive Impact
Certain Food Preparation Appliances Are Enjoying Strong Demand
Competitive Landscape
Innovation Increases Volume Sales
De'longhi Remains the Clear Leader
the Launch of "super Blenders"
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 135 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
the Growing Focus on Personal Grooming Boosts Demand for Various Product Types
the Health and Wellness Trend Particularly Supports Sales of Oral Care Appliances
New Devices To Take Care of Oneself at Home
Competitive Landscape
Philips Maintains Its Lead
Remington Is Amongst the Leaders in Terms of Innovation
New Launches in Oral Care Appliances
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 146 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 149 Sales of Body Shavers by Format: % Volume 2013-2018
Table 150 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 151 NBO Company Shares of Personal Care Appliances 2014-2018
Table 152 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Living and the Passion for Coffee Support Sales
Informed Decision-making
Coffee Machines Leads Small Cooking Appliances
Competitive Landscape
Manufacturers of Hard Pod Coffee Machines Shape the Sales Rankings
Premiumisation and Design Contribute To Value Growth
the Need for Innovative Product Launches
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Stick and Handheld Vacuum Cleaners Continue To Gain Popularity
Robotic Vacuum Cleaners and Wet and Dry Vacuum Cleaners Are Better Received
Interest in Energy-efficient Vacuum Cleaners Leads To Faster Value Growth
Competitive Landscape
Vorwerk Remains the Leader
Dyson Sees the Fastest Growth
New Entrants Increase the Competition in Robotic Vacuum Cleaners
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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