Consumer Appliances in Italy - Research and Markets

Following strong growth in 2021, both in value and volume terms, consumer appliances is set to see a decline in retail volume terms in 2022, although sales should still remain higher compared to pre-pandemic levels. Consumer appliances continued to grow in current value terms in 2022, although this was mainly thanks to increasing unit prices. Growth of the latter has been determined by several factors, the main one being rising rates of inflation.

The Consumer Appliances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN ITALY

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Refrigeration appliances suffer as energy prices soar
Mindful eating drives sales of more premium products
Polarisation seen in terms of the size of refrigeration appliances

PROSPECTS AND OPPORTUNITIES

Consumers habits are changing (again)
Players may need to find new ways to entice consumers to purchase smart refrigeration appliances
Growth in private rentals should create demand for smaller units, while demand for wine coolers is put on ice

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales dwindle in 2022 after the dynamism seen the previous year
Noise reduction a plus
Samsung Bespoke line includes washing machine and dryer

PROSPECTS AND OPPORTUNITIES

Smart apps and energy efficiency key factors to look out for heading into the forecast period
Could subscription services be the future of home laundry appliances?
Beko expected to invest in new technology to add value to its range

CATEGORY DATA

Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Dishwashers suffers a setback in 2022 as Italy is hit by a cost of living crisis
Electrolux to make consumers more wary about water and energy consumption
Bompani looking for investors while Beko looks to capture demand through lower-priced units and promotions

PROSPECTS AND OPPORTUNITIES

Sharp looking to carve out a share in dishwashers
A-class dishwashers in demand
Smaller and more compact dishwashers could gain favour in the future while connected options should see growing interest

CATEGORY DATA

Table 73 Sales of Dishwashers by Category: Volume 2017-2022
Table 74 Sales of Dishwashers by Category: Value 2017-2022
Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 82 Production of Dishwashers: Total Volume 2017-2022
Table 83 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales decline as Italians start dining out again
Modern and innovative ovens help consumers cook, avoid food waste, and offer self-cleaning functionality
Government stimulus programme continues to support demand but economic pressures starting to take their toll

PROSPECTS AND OPPORTUNITIES

Innovation of meaning for cooker hoods
Cheaper foreign brands could gain an advantage as prices rise
Outdoor kitchens could present opportunities for development

CATEGORY DATA

Table 87 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 91 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 92 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 96 NBO Company Shares of Ovens: % Volume 2018-2022
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 100 NBO Company Shares of Cookers: % Volume 2018-2022
Table 101 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 103 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Booming tourism in southern Italy boosts demand for microwaves, but overall sales still decline in 2022
Switch to home working arrangements supports demand for microwaves
Disrupted supply chains affecting the availability of lower-priced microwaves

PROSPECTS AND OPPORTUNITIES

Limited cooking time equals to more limited electricity spending
Men and tourists could support demand for microwaves
E-commerce likely to become increasingly important to sales of microwaves over the forecast period

CATEGORY DATA

Table 108 Sales of Microwaves by Category: Volume 2017-2022
Table 109 Sales of Microwaves by Category: Value 2017-2022
Table 110 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 111 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 113 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 114 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 115 Distribution of Microwaves by Format: % Volume 2017-2022
Table 116 Production of Microwaves: Total Volume 2017-2022
Table 117 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 118 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 119 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 120 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Interest in food preparation appliances declines as consumers have less time to cook
Government stimulus programme boosts sales of large cooking appliances to the detriment of food preparation appliances
High electricity costs and more time away from home reduce need of food prep

PROSPECTS AND OPPORTUNITIES

Subscription models for premium food preparation appliances?
Product placement, online platforms and seasonal sales all likely to feature prominently over the forecast period
Building brand awareness will be key, while players could also look to target their products at a male audience

CATEGORY DATA

Table 121 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 122 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 123 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 124 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 125 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 126 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 127 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 128 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 129 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Supply chain challenges and rising prices put pressure on volume sales
Coffee machines suffers a setback as consumers return to the workplace and foodservice outlets recover
Groupe SEB increases its share thanks to investments in new product development and marketing

PROSPECTS AND OPPORTUNITIES

Latest generation ovens could provide stiff competition to some small cooking appliances
HiSense launches light fryers
Sales of kettles set to benefit from increase in private holiday rentals, while sales of pod coffee machines are set to decline

CATEGORY DATA

Table 132 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 133 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 134 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 135 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 136 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 137 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 138 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 139 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 140 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 141 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 143 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Men become a new focus of advertising for vacuum cleaners
Electrolux wins iF Design Award, but Rowenta is the big winner in 2022
Stick vacuum cleaners retain their appeal thanks to the wide range of options and the convenience they offer

PROSPECTS AND OPPORTUNITIES

Sales set to decline as economic pressures take their toll
Robotic vacuum cleaners seeing growing competition
Direct to consumer sales set to grow as players look to obtain the widest consumer reach

CATEGORY DATA

Table 144 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 145 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 146 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 147 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 148 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 149 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 150 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 151 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 152 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 153 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 155 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Personal care appliances remain popular due to the strong value Italians place on personal appearance

GHD targets Gen Z

Spectrum targets younger generations with new range of body shavers

PROSPECTS AND OPPORTUNITIES

Slow economy prompts DIY approach to personal care
Rising production costs could limit opportunities for promotions and price discounting
Oral care should benefit from desire to maintain healthy teeth and gums in times of economic uncertainty

CATEGORY DATA

Table 156 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 157 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 158 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 159 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 160 Sales of Body Shavers by Format: % Volume 2017-2022
Table 161 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 162 NBO Company Shares of Personal Care Appliances 2018-2022
Table 163 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 164 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 165 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 166 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 167 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 168 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN ITALYKEY DATA FINDINGS

2022 DEVELOPMENTS

Superbonus stimulus package continues to drive demand for air conditioners
New innovations provide new competition to air purifiers
Luxury buyers an opportunity for builder merchants and construction

PROSPECTS AND OPPORTUNITIES

Manufacturers could turn to reshoring and nearshoring efforts to reduce reliance on Asian markets
Demand for air conditioners likely to be influenced by rising energy prices
Air conditioners a must for holiday rentals

CATEGORY DATA

Table 169 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 170 Sales of Air Treatment Products by Category: Value 2017-2022
Table 171 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 172 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 173 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 174 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 175 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 176 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 177 Production of Air Conditioners: Total Volume 2017-2022
Table 178 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 179 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 180 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 181 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027