Consumer Appliances in Italy

  • ID: 1209006
  • Report
  • Region: Italy
  • 117 pages
  • Euromonitor International
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2017 was a good year for consumer appliances in Italy, as sales grew albeit to a less extent than in 2015 and 2016. In major appliances, there were various factors boosting stronger volume growth in 2017 compared with 2016.

The Consumer Appliances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN ITALY

List of Contents and Tables
  • Executive Summary
  • 2017 Is A Good Year for Consumer Appliances in Italy: Innovations and Dynamism
  • Connectivity and Healthy Nutrition Are Among the Main Sales Drivers in 2017
  • Dynamism in the Competitive Landscape: Acquisitions Create Concentration
  • Internet Retailing's Potential Is Yet To Be Maximised in Consumer Appliances
  • Positive Outlook for the Future
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Ecobonus Will Propel the Category Further, While Energy Efficiency and the Environment Are Consumer Priorities
  • the Full-size Format Prevails But There Is Potential for Smaller Dishwashers
  • A New Channel Could Boost the Category
  • Competitive Landscape
  • the Category Is Concentrated But Small Players Offer Innovation Too
  • Smaller Players Are Performing Well
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Connectivity Is the Way Forward
  • Automatic Washer Dryers Will Become More Popular
  • Innovation Focuses on Reducing Energy and Noise
  • Competitive Landscape
  • Whirlpool Emea Leads Through International and Local Knowledge
  • International Players Strengthen Their Grip on the Category
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Healthy Food Will Continue To Shape the Category
  • Self-cleaning Ovens Will Remain Popular
  • Electric Induction Hobs Are Set To Gain at the Expense of Traditional Models
  • Competitive Landscape
  • Whirlpool Emea Strengthens
  • Domestic Players Lead Cooker Hoods But Internationals Are Competing
  • Promoting Products With Chefs Is A Winning Strategy
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 NBO Company Shares of Range Cookers: % Volume 2013-2017
  • Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demand for Microwaves Is Improving
  • Multifunctionality Is Appealing
  • Competitive Landscape
  • Whirlpool Emea Leads Sales and Offers Multifunctional Microwaves
  • Segmentation Is Evident in Regard To Price Ranges
  • Category Data
  • Table 86 Sales of Microwaves by Category: Volume 2012-2017
  • Table 87 Sales of Microwaves by Category: Value 2012-2017
  • Table 88 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 89 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 91 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 92 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 93 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 94 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 95 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales of Fridges Are Set To Rise
  • Price Polarisation in the Category
  • Connectivity Will Become Mainstream
  • Competitive Landscape
  • Category Activity Revolves Around Whirlpool Emea SpA
  • Beko Italy SRL Performs Strongly
  • International Players Dominate Sales
  • Category Data
  • Table 99 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 103 Sales of Freezers by Format: % Volume 2012-2017
  • Table 104 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 108 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 113 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
  • Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Category Growth Slows Down But Is Set To Remain Steady
  • A New Government Initiative Has the Potential To Boost Sales
  • the Category's Connectivity Level Is the Highest in Consumer Appliances
  • Competitive Landscape
  • the Category Remains Fragmented But Greater Concentration Is Ongoing
  • Daikin Air Conditioning Italia SpA Sets A Benchmark in Innovation
  • Category Data
  • Table 121 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 124 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 126 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 128 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Consumers' Pursuit of A Healthier Lifestyle Governs the Category's Success
  • Juice Extractors Is Boosted by A Channel Consumers Trust
  • Various Factors Spur the Category's Growth
  • Competitive Landscape
  • There Is Not Much Difference in Share Between the Leaders
  • Advertising Campaigns Are Playing A Key Role
  • Positive Signs for A New Distribution Strategy
  • Category Data
  • Table 134 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Body Shavers for Men Will Be More Prominent
  • in Oral Care Appliances, Producers Still Have To Create More Awareness
  • Product Communication Is Key for A Niche Category
  • Competitive Landscape
  • Philips SpA Maintains Its Leadership and Offers Innovation
  • Braun Italia Makes Seasonal Promotional Efforts
  • Category Data
  • Table 145 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 149 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 150 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 151 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 152 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 153 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Pod Coffee Machines Niche But Promising
  • Connectivity Will Become More Mainstream
  • Slow Cookers Is Set To Gain Ground
  • Competitive Landscape
  • De'longhi SpA the Leading Player
  • Saeco Launches the Granbaristo Avanti Connected Coffee Machine
  • Tefal Leads Light Fryers
  • Category Data
  • Table 158 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 162 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Innovation Will Escalate Owing To New Regulations
  • Steam Vacuum Cleaners Records A Good Sales Performance
  • Robotic Vacuum Cleaners Are the Future
  • Competitive Landscape
  • in A High-tech Age, Direct Selling Still Prevails for the Leading Player
  • Beko Enters Vacuum Cleaners
  • New Player in Robotic Vacuum Cleaners
  • Category Data
  • Table 170 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 171 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  • Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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