Consumer Appliances in Poland - Research and Markets

As high inflation swept through Europe during 2022, consumers in Poland faced dramatic increase in the cost of living and this had major consequences for the country’s consumers appliances market. On the supply side, the leading manufacturers, importers and district is faced significant increases in their production and logistics costs as raw materials, inputs and finished products all became substantially more expensive.

The Consumer Appliances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN POLAND

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

High inflation puts pressure on demand as unit prices increase significantly
Slower sales growth in electric wine coolers/chillers as unit prices increase steeply
Innovation focuses on convenience and hygiene as category players vie for attention

PROSPECTS AND OPPORTUNITIES

Positive growth to be tempered by high inflation and circumspect approach to spending
Rising costs set to underpin unit price increases during the forecast period
E-commerce to continue surging ahead as a major mainstream distribution channel

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 50 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Muted activity in the housing market contributes to slowdown in sales growth
Leading players turn to innovation as a way of attracting the attention of consumers
Smaller homes mean smaller dimensions despite increases in internal capacity

PROSPECTS AND OPPORTUNITIES

Smart technology to become more influential as connected appliances slowly take over
Semi-automatic washing machines to continue declining due to old-fashioned image
Innovation set to remain a major driver of sales growth during the forecast period

CATEGORY DATA

Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 66 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand continue to rise as consumers turn to dishwashers in search of convenience
Slimline dishwasher gain ground due to the smaller kitchens in newer Polish homes
Built-in dishwashers benefit from the rising importance of aesthetics and design

PROSPECTS AND OPPORTUNITIES

Huge potential for further sales growth despite strong performances in recent years
Connected dishwashers to become more popular as smart technologies develop
Slimline dishwashers to become increasingly popular as households continue to shrink

CATEGORY DATA

Table 71 Sales of Dishwashers by Category: Volume 2017-2022
Table 72 Sales of Dishwashers by Category: Value 2017-2022
Table 73 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 74 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 75 Sales of Dishwashers by Format: % Volume 2017-2022
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 77 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 78 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 79 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 80 Production of Dishwashers: Total Volume 2017-2022
Table 81 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Growth rates slow down due to stagnant housing market and inflationary pressures
Innovation supports growth as potentially popular new features continue to emerge
E-commerce continues to develop into a major mainstream distribution channel

PROSPECTS AND OPPORTUNITIES

Slower sales growth expected due to high inflation and stagnant housing market
Energy efficiency set to emerge as a major demand factor as demand for economy rises
Induction hobs set to gain ground, building on the format’s already dominant position

CATEGORY DATA

Table 85 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 89 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 90 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 94 NBO Company Shares of Ovens: % Volume 2018-2022
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Cookers: % Volume 2018-2022
Table 99 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 101 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Growth rates slow down as the positive impact of the COVID-19 pandemic wears off
Sales growth spurred by immigration as new arrivals from Ukraine favour microwaves
Store-based specialists remain dominant as e-commerce continues to grow

PROSPECTS AND OPPORTUNITIES

The popularity of microwaves among immigrants from Ukraine set to remain crucial
Innovation likely to remain a key marketing tool for attracting the attention of consumers
Trends in packaged food and consumer foodservice to support sales of microwaves

CATEGORY DATA

Table 106 Sales of Microwaves by Category: Volume 2017-2022
Table 107 Sales of Microwaves by Category: Value 2017-2022
Table 108 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 109 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 111 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 112 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 113 Distribution of Microwaves by Format: % Volume 2017-2022
Table 114 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 115 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

High inflation dents growth rates as demand continues to rise due to home cooking trend
Food processors performs well as kitchen robots cater to rising need for convenience
Private label continues to gain ground as consumer spending comes under pressure

PROSPECTS AND OPPORTUNITIES

Positive growth slated to continue despite high inflation putting pressure on demand
E-commerce to gain ground in the retail distribution of food operation appliances
Appliances that facilitate the preparation of healthy food set to gain ground

CATEGORY DATA

Table 118 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

The popularity of cooking at home and desire for professional results boost demand
Desire to recreate the on-trade coffee experience benefits espresso coffee machines
Light fryers continues to gain ground, largely at the expense of deep fat fryers

PROSPECTS AND OPPORTUNITIES

Innovation set to spur sales growth as emerging technologies offer greater convenience
Multicookers poised to boom in Poland as consumers increasingly value convenience
Espresso coffee machines slated for strong growth, with pod coffee machines in decline

CATEGORY DATA

Table 129 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 133 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising demand for convenient, compact appliances boosts stick vacuum cleaners
Robotic vacuum cleaners continues to grow as consumers prioritise convenience
High inflation puts pressure on demand despite vacuum cleaners’ essential status

PROSPECTS AND OPPORTUNITIES

Category players likely to face operational challenges during the forecast period
Innovation set to continue being seen as the leading brands play to their strengths
Demand for traditional models of cylinder vacuum cleaners expected to continue sliding

CATEGORY DATA

Table 141 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Moderate growth continues as consumers take care of their own personal grooming
High inflation and rising prices put some pressure on demand
Electric facial cleaners registers strong growth due to spreading consumer awareness

PROSPECTS AND OPPORTUNITIES

Increasing importance of personal hygiene and personal grooming to support sales
Higher prices due to inflation set to continue influencing consumer demand
Importance of e-commerce set to increase as consumers value convenience

CATEGORY DATA

Table 153 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 157 Sales of Body Shavers by Format: % Volume 2017-2022
Table 158 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 159 NBO Company Shares of Personal Care Appliances 2018-2022
Table 160 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN POLANDKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising demand for spilt air conditioners as the choice of products widens
Demand for air purifiers increases in towns and cities with poor air quality
Warmer summers boost demand for air conditioners and cooling fans

PROSPECTS AND OPPORTUNITIES

Global heating and higher temperatures to boost demand for air treatment products
E-commerce to emerge more strongly as a distribution channel for air treatment products
Innovation set to become more influential in sales of air treatment products

CATEGORY DATA

Table 166 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 167 Sales of Air Treatment Products by Category: Value 2017-2022
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 173 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027