+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Consumer Appliances in Saudi Arabia

  • ID: 1209008
  • Report
  • November 2021
  • Region: Saudi Arabia
  • 125 Pages
  • Euromonitor International
During 2020, a hike in the rate of VAT drove a spike in the rate of growth of retail current value sales of consumer appliances, amid a marginal decline in retail volume sales. This VAT increase magnified the economic shock of the pandemic, with demand for major appliances more affected than small consumer appliances, as many local consumers reined in their discretionary spending.

The publisher's Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer appliances in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
  • Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  • Table 13 Sales of Small Appliances by Category: Volume 2016-2021
  • Table 14 Sales of Small Appliances by Category: Value 2016-2021
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
  • Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
  • Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With consumers remaining cautious, rebound in retail volume sales is modest
  • Surge in demand for freezers proves short lived
  • Samsung launches bespoke and modular refrigerators

PROSPECTS AND OPPORTUNITIES
  • Reduction in expat population will weigh on demand
  • Energy efficiency will play a bigger role in the purchase decision
  • E-commerce will grow in importance

CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
  • Table 39 Sales of Freezers by Format: % Volume 2016-2021
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
  • Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
  • Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
  • Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
  • Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
  • Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

HOME LAUNDRY APPLIANCES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lingering economic impact of COVID-19 continues to weigh on demand
  • Pandemic boosts consumer interest in appliances that offer deeper cleaning
  • Leader LG Electronics Saudi Arabia Ltd looks to AI

PROSPECTS AND OPPORTUNITIES
  • Declining expat population will negatively affect demand for home laundry appliances
  • Higher electricity prices will make energy efficiency more of a priority
  • Connected washing machines will grow in popularity among tech-savvy younger consumers

CATEGORY DATA
  • Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
  • Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
  • Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
  • Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
  • Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
  • Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
  • Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
  • Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
  • Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
  • Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
  • Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
  • Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
  • Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
  • Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

DISHWASHERS IN SAUDI ARABIAKEY DATA FINDINGS2021 DEVELOPMENTS
VAT hike and economic shock of pandemic continue to weigh on demand
  • In the age of COVID-19, manufactures focus on hygiene
  • Competitive pricing helps Beko overtakes Bosch

PROSPECTS AND OPPORTUNITIES
  • In spite of increased female labour force participation, demand for dishwashers will continue to weaken
  • Energy efficiency will have a bigger influence on purchasing decisions
  • E-commerce set to grow in importance

CATEGORY DATA
  • Table 73 Sales of Dishwashers by Category: Volume 2016-2021
  • Table 74 Sales of Dishwashers by Category: Value 2016-2021
  • Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
  • Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
  • Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
  • Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
  • Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
  • Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
  • Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
  • Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
  • Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
  • Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
  • Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

LARGE COOKING APPLIANCES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic drives slowdown in retail volume sales growth
  • Demand for built-in models particularly hard hit
  • Italian brand Glemgas continues to lead, but competitively priced Chinese models are growing in popularity

PROSPECTS AND OPPORTUNITIES
  • As consumer confidence revives, more consumers will replace ageing appliances
  • Rising electricity costs will push consumers back to gas
  • Housing recovery will drive rebound in demand for built-in large cooking appliances

CATEGORY DATA
  • Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
  • Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
  • Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
  • Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
  • Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
  • Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
  • Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
  • Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
  • Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
  • Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
  • Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
  • Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
  • Table 100 NBO Company Shares of Range Cookers: % Volume 2017-2021
  • Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
  • Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

MICROWAVES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retail volume sales growth slows, as Saudis spend less time at home
  • As female labour force participation rises, microwaves are finding their way into more Saudi kitchens
  • Leader LG loses retail volume share as price competition intensifies

PROSPECTS AND OPPORTUNITIES
  • Declining ex-pat population will weigh on demand growth
  • Rising electricity costs will boost demand for inverters
  • E-commerce will continue to grow in importance

CATEGORY DATA
  • Table 107 Sales of Microwaves by Category: Volume 2016-2021
  • Table 108 Sales of Microwaves by Category: Value 2016-2021
  • Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
  • Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
  • Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
  • Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
  • Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
  • Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
  • Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

FOOD PREPARATION APPLIANCES IN SAUDI ARABIAKEY DATA FINDINGS2021 DEVELOPMENTS
VAT has only a modest negative effect on retail volume sales growth
  • Even as the threat of COVID-19 diminishes, e-commerce continues to grow in importance
  • Moulinex, Philips and Kenwood remain dominant

PROSPECTS AND OPPORTUNITIES
  • Multi-purpose appliances to garner sales in the forecast period
  • Intense competition from e-commerce marketplaces will weigh on unit pricing
  • Increased popularity of cooking as a hobby will boost demand for premium food preparation appliances

CATEGORY DATA
  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

SMALL COOKING APPLIANCES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand remains robust in the face of VAT hike and pandemic economic shock
  • Working from home continues to support strong growth in pod coffee machines
  • The convenience offered by multi cookers appeals to the growing number of working women

PROSPECTS AND OPPORTUNITIES
  • Shrinking expat population will weigh on demand for small cooking appliances
  • Light fryers will continue to cannibalise deep fat fryers
  • E-commerce will continue to grow in importance

CATEGORY DATA
  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

VACUUM CLEANERS IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Powerful and affordable, cylinder vacuum cleaners remain dominant, but stick models are growing in popularity among the affluent
  • Widening distribution fuels growth of premium brand Dyson
  • Use of domestic help and sparse brands limit growth of robotic vacuum cleaners

PROSPECTS AND OPPORTUNITIES
  • Diminishing expat population will weigh on demand
  • Cylinder vacuum cleaners will remain the first choice of most local consumers
  • E-commerce will continue to grow in importance as retailers increase their investment in it

CATEGORY DATA
  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
  • Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

PERSONAL CARE APPLIANCES IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Re-opening of hair and beauty salons weighs on demand for personal care appliances
  • Body shavers coming under pressure from laser hair removal devices
  • Widening distribution helps Dyson gain a foothold in hair care appliances

PROSPECTS AND OPPORTUNITIES
  • Post-pandemic hangover will weigh on demand for hair care appliances and body shavers
  • Multifunctionality and convenience will grow in importance
  • Increased awareness of dental hygiene will boost demand for oral care appliances

CATEGORY DATA
  • Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
  • Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
  • Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
  • Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
  • Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

AIR TREATMENT PRODUCTS IN SAUDI ARABIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic boost to air conditioner demand proves to be short-lived
  • Government seeks to shift demand towards more energy-efficient air conditioners
  • Air purifiers growing in popularity as a defence against COVID-19 and air pollution

PROSPECTS AND OPPORTUNITIES
  • Air purifiers to continue positive sales momentum in the forecast period
  • Rising awareness of the health risks posed by air pollution will drive strong demand for air purifiers
  • E-commerce will continue to expand, but installation, maintenance and repair services remain key points of advantage for electronics and appliance specialists

CATEGORY DATA
  • Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
  • Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
  • Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
  • Table 175 Production of Air Conditioners: Total Volume 2016-2021
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown