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Consumer Appliances in Saudi Arabia

  • ID: 1209008
  • Report
  • February 2021
  • Region: Saudi Arabia
  • 124 pages
  • Euromonitor International
Retail volume sales of consumer appliances in Saudi Arabia faced two significant headwinds during 2020 – COVID-19 and a hike in the rate of value added tax (VAT) from 5% to 15% that was implemented in July.

The Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer appliances
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 13 Sales of Small Appliances by Category: Volume 2015-2020
  • Table 14 Sales of Small Appliances by Category: Value 2015-2020
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
  • Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
  • Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic drives plunge in demand for refrigeration appliances, as prices soar and frightened consumers rein in their discretionary spending
  • Samsung Corp launches bespoke and modular refrigerators
  • Competitive pricing helps Al Jabr Trading Co stay on top
RECOVERY AND OPPORTUNITIES
  • Recovery in demand will be weak, as consumers are likely to remain cautious
  • Higher electricity bills will push consumers towards more energy-efficient models
  • E-commerce will continue to grow in importance, as consumers become more comfortable shopping online
CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
  • Table 39 Sales of Freezers by Format: % Volume 2015-2020
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
  • Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
  • Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
  • Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
  • Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
  • Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • VAT hike and COVID-19 a double whammy for demand
  • Pandemic heightens consumer interest in hygiene
  • LG Electronics Saudi Arabia Ltd looks to AI to help consolidate its leadership
RECOVERY AND OPPORTUNITIES
  • Unit price increases will continue to undermine demand
  • Energy efficiency will become more important to consumers
  • As e-commerce continues to expand, delivery and installation services will become more important to consumers
CATEGORY DATA
  • Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
  • Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
  • Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
  • Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
  • Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
  • Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
  • Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
  • Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
  • Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
  • Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
  • Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic and tax hike crunch demand for dishwashers
  • In the age of COVID-19, manufactures focus on hygiene
  • Abdul Latif Jameel Electronics & Air Conditioning Co opens its second Bosch store
RECOVERY AND OPPORTUNITIES
  • Retail volume sales will continue to decline, as most Saudi households that can afford a dishwasher prefer to employ domestic help
  • Electricity price hike will make energy efficiency a higher priority for consumers
  • E-commerce will continue to grow in importance, boosted by the arrival of Amazon.com
CATEGORY DATA
  • Table 73 Sales of Dishwashers by Category: Volume 2015-2020
  • Table 74 Sales of Dishwashers by Category: Value 2015-2020
  • Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
  • Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
  • Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
  • Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
  • Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
  • Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
  • Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
  • Table 82 Forecast Sales of Dishwashers by Category: Volume 2020-2025
  • Table 83 Forecast Sales of Dishwashers by Category: Value 2020-2025
  • Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
  • Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 and price spike weigh heavily on demand for large cooking appliances
  • Discounting not enough to tempt consumers out of their shell
  • Italian brands continue to lead, but innovation is lacking
RECOVERY AND OPPORTUNITIES
  • Economic impact of COVID-19 likely to linger for a number of years
  • Middle- and high-income consumers will drive growth in demand for built-in large cooking appliances
  • E-commerce will continue to grow in significance, as investment increases and consumers become more comfortable with it
CATEGORY DATA
  • Table 86 Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 87 Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 90 Sales of Built-in Hobs by Format: % Volume 2015-2020
  • Table 91 Sales of Ovens by Connected Appliances: % Volume 2016-2020
  • Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
  • Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
  • Table 94 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
  • Table 95 NBO Company Shares of Ovens: % Volume 2016-2020
  • Table 96 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
  • Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
  • Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
  • Table 99 NBO Company Shares of Cookers: % Volume 2016-2020
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
  • Table 101 Production of Large Cooking Appliances: Total Volume 2015-2020
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 and VAT hike weigh heavily on consumers
  • Increase in the cost of electricity leads to increased interest in inverter technology
  • Multifunctionality and inverters help LG Electronics Saudi Arabia Ltd consolidate its leadership position
RECOVERY AND OPPORTUNITIES
  • Their relative affordability will help to drive a moderate rebound in retail volume sales of microwaves
  • Multifunctional microwaves will decline in price and may become an alternative to large cooking appliances for some
  • Importance of e-commerce will continue to grow, as consumers become more comfortable with this channel and retailers pay more attention to it
CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2015-2020
  • Table 107 Sales of Microwaves by Category: Value 2015-2020
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 109 Sales of Microwaves by Category: % Value Growth 2015-2020
  • Table 110 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
  • Table 111 NBO Company Shares of Microwaves: % Volume 2016-2020
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2017-2020
  • Table 113 Distribution of Microwaves by Format: % Volume 2015-2020
  • Table 114 Forecast Sales of Microwaves by Category: Volume 2020-2025
  • Table 115 Forecast Sales of Microwaves by Category: Value 2020-2025
  • Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
  • Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increase in home cooking due to pandemic disruption supports demand for food preparation appliances
  • Pandemic disruption drives surge in online sales
  • Internet retail helps Alesayi Group reinforce its leadership position
RECOVERY AND OPPORTUNITIES
  • Economic recovery will support modest demand growth
  • Hobby cooks will demand increasingly sophisticated food preparation appliances
  • E-commerce will continue to increase in popularity, as local consumers grow more comfortable shopping online
CATEGORY DATA
  • Table 118 Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 119 Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
  • Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
  • Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
  • Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand for small cooking appliances shows resilience in the face of pandemic shock and VAT hike
  • Home-bound consumers turn to pod coffee
  • Electric pressure cooker Instant Pot a hit with local consumers seeking convenience
RECOVERY AND OPPORTUNITIES
  • Hard pod coffee machines will remain the top performer in terms of retail volume sales growth, as the home brew trend deepens
  • Obesity concerns will continue to drive strong growth in demand for light fryers
  • Increased investment and heightened consumer interest will continue to drive strong growth in e-commerce
CATEGORY DATA
  • Table 129 Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 130 Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 133 Sales of Freestanding Hobs by Format: % Volume 2015-2020
  • Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
  • Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
  • Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 weighs on consumer confidence, but demand for vacuum cleaners is supported by heightened concern regarding home cleanliness
  • Dyson grows in popularity with affluent consumers who want the latest technology and cutting-edge design
  • Demand for robotic vacuum cleaners hard hit by pandemic, but referral programme helps eufy gain traction
RECOVERY AND OPPORTUNITIES
  • Local consumers will continue to favour cylinder vacuum cleaners for the affordability and effective cleaning
  • Prevalence of domestic help will limit demand for premium stick and robotic vacuum cleaners
  • Consumers will continue to grow more comfortable with online shopping
CATEGORY DATA
  • Table 141 Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 142 Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
  • Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
  • Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
  • Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
  • Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Salon closures boost demand for body shavers and hair care appliances
  • Dyson struggles to make inroads due to high pricing, limited distribution and a lack of interest from affluent consumers
  • Benefiting from wide distribution and strong brand recognition, Braun and Philips lead the way in personal care appliances
RECOVERY AND OPPORTUNITIES
  • As the pandemic threat fades, consumers will return to hair and beauty salons, dampening demand growth for hair care appliances and body shavers
  • Increased popularity of multifunctional personal care appliances will dampen retail volume sales growth
  • As local consumers grow more comfortable shopping online, e-commerce will continue to grow in importance
CATEGORY DATA
  • Table 153 Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 154 Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
  • Table 157 Sales of Body Shavers by Format: % Volume 2015-2020
  • Table 158 Sales of Hair Care Appliances by Format: % Volume 2015-2020
  • Table 159 NBO Company Shares of Personal Care Appliances 2016-2020
  • Table 160 LBN Brand Shares of Personal Care Appliances 2017-2020
  • Table 161 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic impact of COVID-19 results in a slight decline in retail volume sales, but demand for air conditioners remains robust, as many regard them as essential
  • Pandemic drives short-lived surge in sales of air purifiers
  • Government steps up its efforts to promote energy-efficient air conditioners
RECOVERY AND OPPORTUNITIES
  • Demand will shift from window to split air conditioners
  • Air purifiers will grow in popularity, as consumers become more aware of the threat posed by air pollution
  • While e-commerce will continue to expand, specialist retailers retain key advantages in air conditioners
CATEGORY DATA
  • Table 166 Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 167 Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 169 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
  • Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
  • Table 171 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
  • Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
  • Table 173 Distribution of Air Treatment Products by Format: % Volume 2015-2020
  • Table 174 Production of Air Conditioners: Total Volume 2015-2020
  • Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
  • Table 176 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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