Consumer Appliances in the US - Research and Markets

By the end of the first quarter of 2022, it was evident to manufacturers and retailers that general consumer demand for major and small appliances had cooled, despite company projections that demand for appliances would remain elevated, carrying over from the previous year. The decline in retail volume sales was a correction after a surge in sales of major appliances in 2021, and small appliances early in the pandemic.

The Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN THE US

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for refrigeration appliances cools in 2022
Manufacturers and retailers normalise supply chain operations
Premiumisation strategy combats rising costs and global challenges

PROSPECTS AND OPPORTUNITIES

Potential for growth for an underappreciated format in refrigeration appliances
Forecast softening of demand for refrigeration appliances
Brands set to target the premium segment with smart features to drive growth

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 50 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Brands target and cater to pet owners
Consumer demand falls following a surge in sales
Brands combine aesthetics and efficiency to appeal to consumers in the premium space

PROSPECTS AND OPPORTUNITIES

Auto-dosing and connected smart home features to create value
Brands will promote product sustainability through efficient clothing care
Positive performance in the forecast period, driven by consumers in the premium space

CATEGORY DATA

Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 66 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Correction in 2022 following strong growth in 2021
Price increases compensate for lagging sales and higher costs
Healthy eating trend fuels high dishwasher usage rates

PROSPECTS AND OPPORTUNITIES

IoT advances create opportunities for smart dishwasher innovation
Working from home set to sustain elevated appliance usage rates
Slowdown of remodelling projects to dampen impact of design innovation

CATEGORY DATA

Table 71 Sales of Dishwashers by Category: Volume 2017-2022
Table 72 Sales of Dishwashers by Category: Value 2017-2022
Table 73 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 74 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 75 Sales of Dishwashers by Format: % Volume 2017-2022
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 77 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 78 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 79 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 80 Production of Dishwashers: Total Volume 2017-2022
Table 81 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Brands promote streamlined and customisable designs
Consumers in the premium space drive growth in high-end categories
Retailers and manufacturers alter expectations after unanticipated drop in demand

PROSPECTS AND OPPORTUNITIES

Cooker hoods as the entertainment centre of the home
Growth in large cooking appliances to be driven by consumers in the premium space
Despite growth in food delivery, home cooking is likely to stick post-pandemic

CATEGORY DATA

Table 85 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 89 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 90 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 94 NBO Company Shares of Ovens: % Volume 2018-2022
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Cookers: % Volume 2018-2022
Table 99 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 101 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Retailers and manufacturers adjust to declines in consumer demand
Multifunctional microwaves compete with multifunctional cookers
Microwave usage rates remain above pre-pandemic levels

PROSPECTS AND OPPORTUNITIES

With economic uncertainty, consumers may save with home-prepared meals
With working from home here to stay, microwaves will remain a key appliance
Manufacturers explore smaller designs to maximise space efficiency for consumers

CATEGORY DATA

Table 106 Sales of Microwaves by Category: Volume 2017-2022
Table 107 Sales of Microwaves by Category: Value 2017-2022
Table 108 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 109 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 111 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 112 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 113 Distribution of Microwaves by Format: % Volume 2017-2022
Table 114 Production of Microwaves: Total Volume 2017-2022
Table 115 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 116 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Despite growth in food delivery, consumers still predominantly cook at home
After a surge in growth, consumer demand falls in 2022
Manufacturers maximise online marketing to drive e-commerce sales

PROSPECTS AND OPPORTUNITIES

Following pandemic-driven spike in sales, demand will cool in the forecast period
Healthy lifestyles set to lead to sustained sales
Parents may turn to home-cooked meals due to growing food safety concerns

CATEGORY DATA

Table 119 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Multifunctional cookers continue positive growth trend
Leading players lean into online sales strategies to maximise revenue
Even as consumers resume pre-pandemic activities, the home cooking habit endures

PROSPECTS AND OPPORTUNITIES

Wealthy young consumers to drive growth in espresso coffee machines in the US

Consumers may opt to save money by cooking at home in the face of economic uncertainty
Sustainability and healthy eating trends could hurt declining categories

CATEGORY DATA

Table 130 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 134 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Brands target pet owners with pet-friendly vacuum cleaners
iRobot’s mapping technology draws in Amazon with an acquisition deal
Stick vacuum cleaners drives growth in standard vacuum cleaners

PROSPECTS AND OPPORTUNITIES

Growing demand for vacuum mops in the US draws in new brand entrants
Following strong pandemic growth, weaker growth forecast for vacuum cleaners
Demand for robotic vacuum cleaners to be driven by home hygiene and time saving

CATEGORY DATA

Table 142 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Fewer consumers report owning hair care appliances year over year
Sales of body shavers decline as male consumers stick with pandemic grooming habits
TikTok remains a key platform for young consumers to research and purchase beauty and personal care items

PROSPECTS AND OPPORTUNITIES

With economic uncertainty, consumers may spend less on luxury styling appliances
Steady demand for hair care appliances will fuel slightly positive growth
Brands will turn to TikTok to promote preventative ageing products to younger consumers

CATEGORY DATA

Table 154 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 155 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 158 Sales of Body Shavers by Format: % Volume 2017-2022
Table 159 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 160 NBO Company Shares of Personal Care Appliances 2018-2022
Table 161 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN THE USKEY DATA FINDINGS

2022 DEVELOPMENTS

Slowdown in construction and new house sales reduces air conditioner installations
Clorox breaks into the growing air purifiers category
Pet owners drive growth for air purifiers in 2022

PROSPECTS AND OPPORTUNITIES

Demand for air purifiers likely to endure as consumers prioritise a hygienic home
Working from home and climbing temperatures to fuel growth for air treatment products
Mixed picture for air conditioners, due to unstable housing market

CATEGORY DATA

Table 167 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 168 Sales of Air Treatment Products by Category: Value 2017-2022
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 174 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 175 Production of Air Conditioners: Total Volume 2017-2022
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027