+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Consumer Appliances in the US

  • PDF Icon

    Report

  • 101 Pages
  • November 2025
  • Region: United States
  • Euromonitor International
  • ID: 1209009
The US consumer appliances market is demonstrating a mixed performance in 2025, with retail volume growth of flat and retail value growth of 4%. Urbanisation and higher disposable incomes support demand, projected to grow to reach USD 150.21 billion by 2030. Compact and multifunctional appliances are gaining traction as consumers seek space-saving, easy-to-clean and health-focused solutions.

This Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Economic pressures reshape the US consumer appliances market
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Tariffs and consumer behaviour shape market dynamics
  • Economic pressures drive product segmentation
  • CHART 2 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
  • Continued demand for refrigeration appliances despite decline
WHAT’S NEXT?
  • Economic pressures and rising price sensitivity will reshaping purchasing patterns
  • Consumers replace rather than repair them as durability declines
  • Rising energy efficiency drives stronger competition between heat pumps and air conditioners
  • CHART 3 Analyst Insight
  • CHART 4 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through diversified portfolios
  • Emerging players and innovation drive market dynamics
CHANNELS
  • E-commerce gains share as consumers prioritise convenience
  • Appliances and electronics specialists drives offline sales
  • Small appliances thrive in e-commerce with diverse offerings
PRODUCTS
  • Multifunctionality and compact design drive innovation
  • CHART 5 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
  • Health and wellness focus influences product development
  • CHART 6 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness
ECONOMIC CONTEXT
  • CHART 7 Real GDP Growth and Inflation 2020-2030
  • CHART 8 PEST Analysis in the US 2025
CONSUMER CONTEXT
  • CHART 9 Key Insights on Consumers in the US 2025
  • CHART 10 Consumer Landscape in the US 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
AIR CONDITIONERS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Despite economic uncertainty, demand remains strong
  • CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
  • Strong market performance as consumer segmentation grows in importance
  • CHART 12 GE Launches New Range of Air Conditioners with a Focus on Price Point
  • HVAC market transitions to A2L refrigerant standard, staying power to be determined
  • CHART 13 HVAC Market Transitions to A2L Refrigerant Standard, Staying Power to be Determined
WHAT’S NEXT?
  • Rising temperatures to drive air conditioner sales growth
  • Split air conditioners to see further strong expansion
  • Eco-friendly innovations and smart technologies to shape future development
  • CHART 14 Analyst Insight
COMPETITIVE LANDSCAPE
  • Haier Group maintains lead while Midea faces recall
  • Daikin-Copeland Joint Venture for US Market
  • CHART 15 Eco-conscious and Efficient Options Weigh Heavily on HVAC
CHANNELS
  • Retail e-commerce leads air conditioner distribution through convenience
  • Home products specialists and hypermarkets gain traction
COUNTRY REPORTS DISCLAIMERDISHWASHERS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • US dishwasher sales decline for a second consecutive year
  • CHART 16 Key Trends 2025
INDUSTRY PERFORMANCE
  • Volume sales decline amid economic uncertainty and poor housing market performance
  • Smart features gain ground as energy efficiency remains key
  • CHART 17 Bosch 500 Series Promises Energy Efficiencies in Addition to Additional Qualities
  • Compact and adaptable designs meet urbanisation needs
  • CHART 18 Danby's Countertop Dishwasher is Compact and Targets a Niche Consumer Base
  • CHART 19 FOTILE Launches New Concept 3-in-1 Dishwasher in US Market
WHAT’S NEXT?
  • Growth expected to resume
  • Premium built-in dishwashers to lead recovery
  • Smart and AI-enhanced features to lead product innovation
  • CHART 20 Samsung Launches New Concept 3-in-1 Dishwasher in US Market
  • CHART 21 LG Smart Dishwashers Deliver Shorter Cycles and Provide Efficiency
  • Regulatory uncertainty increases
COMPETITIVE LANDSCAPE
  • Haier and Whirlpool maintain lead through domestic production and brand loyalty
CHANNELS
  • Home and appliance specialists drive offline sales
COUNTRY REPORTS DISCLAIMERFOOD PREPARATION APPLIANCES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for multifunctional appliances fuels steady market growth
  • CHART 22 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers demand formats that support simplified and healthier home cooking
  • CHART 23 Analyst Insight
  • Multifunctional features and innovation drive blender market growth
WHAT’S NEXT?
  • Convenience and healthier cooking to shape future innovation
  • Kitchen robots challenge traditional appliances with automation
  • Market diverges as budget and premium segments expand simultaneously
COMPETITIVE LANDSCAPE
  • Top brands maintain leadership through innovation and trust
  • CHART 24 Ninja Launches its New Detect Power Pro Blender with BlendSense Technology
  • Bella boosts brand visibility with innovative compact kitchenware
CHANNELS
  • E-commerce drives sales with convenience and competitive pricing
  • Hypermarkets and warehouse clubs remain stable offline channels
PRODUCTS
  • Vitaminx’s Ascent X combines performance with smart features
  • CHART 25 Vitamix Launches its Ascent Blender Smart Features and Multiple Presets
  • New KitchenAid blender enhances control and supports healthier meal preparation
  • CHART 26 Kitchen Aid Launches Blender Hot or Cold Capabilities and Wide Range of Textures
COUNTRY REPORTS DISCLAIMERHEAT PUMPS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Air to water heat pumps dominate through affordability and eco-conscious appeal
  • CHART 27 Key Trends 2025
INDUSTRY PERFORMANCE
  • Heat pumps gains share from HVAC systems through incentives and affordability
  • Lennox technology improves performance in colder climates
  • CHART 28 Lennox Innovation Counters Efficiency Concerns for Winter Heating
  • Consumers choose air to water heat pumps to reduce bills and environmental impact
WHAT’S NEXT?
  • Demographic trends and rising incomes support future market growth
  • Sustainability and savings drive preference for air pumps
  • CHART 29 Analyst Insight
  • Tax credits boost appeal for energy efficient heat pumps
COMPETITIVE LANDSCAPE
  • Dandelion Energy simplifies geothermal installation with direct consumer model
  • CHART 30 Dandelion Energy Leverages Geothermal Efficiencies to Scale the Geo Heat Pump
  • LG’s new heat pumps strengthen its leadership
  • Jetson Home disrupts installation model with integrated heat pump platform
CHANNELS
  • Technical complexity makes installation via professional contractors essential
  • E-commerce supported by DIY sales and widened product selection
PRODUCTS
  • Low GWP refrigerant enhances Daikin’s cold weather performance
  • CHART 31 Daikin Tackles Cold Climate Limits with New Water-Source Model
  • Lennox launch addresses sub-zero heat pump concerns
COUNTRY REPORTS DISCLAIMERHOME LAUNDRY APPLIANCES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market remains stable amid economic and trade uncertainty
  • CHART 32 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers stretch product lifecycles amid persistent economic uncertainties
  • Leading brands drive sustainability growth through energy-efficient laundry solutions
  • CHART 33 Electrolux Front-Load Washers and Dryers Going Strong for Sustainability
WHAT’S NEXT?
  • Sustainability and smart AI features set to become increasingly prevalent
  • Tariff policies heighten uncertainty
  • Segmented consumer focus to remain important growth driver
  • CHART 34 Hisense Targets Compact Living with Innovative Mini Washer-dryer Combo
COMPETITIVE LANDSCAPE
  • Leading companies maintain market share amid economic uncertainty
  • CHART 35 Analyst Insight
PRODUCTS
  • AI-driven efficiency in laundry appliances
  • CHART 36 Samsung Launches AI-Integrated Washer and Dryers Designed to Enhance Efficiency
  • Appliances and electronics specialists lead offline sales channels
COUNTRY REPORTS DISCLAIMERLARGE COOKING APPLIANCES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market resilience underpins modest but steady growth
  • CHART 37 Key Trends 2025
INDUSTRY PERFORMANCE
  • Premium features enhance value for budget-conscious consumers
  • CHART 38 GE Looks to Include Multitude of Features While Remaining Affordable
  • Home-cooking habits sustain strong demand for versatile cookers
  • Segmentation strategy boosts innovation and competitive advantage
WHAT’S NEXT?
  • Energy-efficient cooking supports sustained growth
  • Integrated kitchens drive demand for built-in appliances
  • Smart technology integration informs innovation
COMPETITIVE LANDSCAPE
  • Major brands maintain leadership through loyalty and innovation
CHANNELS
  • Specialist stores leads distribution as consumers seek expert advice
  • Seamless omnichannel experience essential for retailers
PRODUCTS
  • Copper Charlie oven promotes cleaner power usage and flexibility
  • CHART 39 Copper Launches Plug-in Battery Storage Oven to Promote Cleaner Power Usage
  • Bosch FlameSelect offers precise gas hob control
  • CHART 40 Bosch's FlameSelect Cooktop Builds in Convenience for Gas-preference Cookers
  • GE, Bosch, and Samsung lead with innovative features
COUNTRY REPORTS DISCLAIMERMICROWAVES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Despite volume decline, value growth driven by premiumisation and multifunctionality
  • CHART 41 Key Trends 2025
INDUSTRY PERFORMANCE
  • Segmented consumer focus driven by budget-conscious consumers
  • CHART 42 Analyst Insight
  • Premiumisation offers advanced features and technology
  • CHART 43 Panasonic’s HomeChef Microwave Promises a Variety of Functions in One Form Factor
  • CHART 44 GE Provides Value Offerings as Consumers Pivot Towards Wallet Conservatism
  • CHART 45 Breville’s Combi 3 in 1 Highlights a Premium Multifunctional Offering
WHAT’S NEXT?
  • Manufacturers emphasise efficiency to reduce running costs
  • Smart microwave formats growing in appeal amongst US consumers
  • Trade policy changes and supply chain disruptions poses major threat
COMPETITIVE LANDSCAPE
  • Hair Group and Sharp Electronics maintain lead through diverse offerings
  • Segmented consumer offerings support leading companies’ ranking
CHANNELS
  • Retail e-commerce the main sales channel owing to convenience and competitive pricing
PRODUCTS
  • Panasonic drives multifunctionality with innovative microwave designs
COUNTRY REPORTS DISCLAIMERREFRIGERATION APPLIANCES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and smart features drive US market
  • CHART 50 Key Trends 2025
INDUSTRY PERFORMANCE
  • Premium features drive value sales despite volume decline
  • CHART 51 Miele Launched a Line of Premium "MASTERCOOL" Refrigeration Appliances
  • Cross-vertical partnerships enhance multi-functionality
WHAT’S NEXT?
  • Smart features and premiumisation set to drive future growth
  • CHART 52 LG Planning to Roll out ThinQ Globally after Seeing Success in US Market
  • Wine coolers and chillers likely to lead growth
COMPETITIVE LANDSCAPE
  • Haier Group and Whirlpool Corp maintain market dominance
CHANNELS
  • Appliances and electronics specialists drive offline sales
  • E-commerce growth constrained by consumer preferences
COUNTRY REPORTS DISCLAIMERPERSONAL CARE APPLIANCES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for advanced and health-focused beauty and personal care devices grows
  • CHART 46 Key Trends 2025
INDUSTRY PERFORMANCE
  • Cautious spending supports growth in multifunctional appliances
  • High-end hair care appliances with a health focus offer strong avenue for growth
  • CHART 47 Dyson Supersonic r™ hair dryer: Bringing Professional Hairstyling Home
WHAT’S NEXT?
  • Health and wellness focus set to intensify
  • Demand for multifunctionality here to stay
  • Smart features and health trends to shape future business strategies
COMPETITIVE LANDSCAPE
  • Dyson and Shark Ninja drive new launches
  • CHART 48 Shark Launches Limited-Edition Lightweight Multitasking Hair Dryer.
CHANNELS
  • E-commerce dominates personal care appliances sales
  • Hypermarkets and health and beauty retailers remain stable
PRODUCTS
  • Rising demand for multifunctional personal care products
  • AI drives notable change in hair care appliances
  • CHART 49 Dyson Launches its Latest Intelligent Multi-Styler Hair Dryer
COUNTRY REPORTS DISCLAIMERSMALL COOKING APPLIANCES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth driven by multifunctionality and premium features
  • CHART 53 Key Trends 2025
INDUSTRY PERFORMANCE
  • Demand for both value and premium models fuels growth
  • Air fryers grows with demand for multifunctional healthy cooking products
  • Health and wellness trends drive demand for versatile cooking appliances
WHAT’S NEXT?
  • Steady market growth driven by health-conscious cooking solutions
  • Smart features and digital commerce shape category landscape
  • Polarised market divides budget and premium shoppers
COMPETITIVE LANDSCAPE
  • E-commerce fuels competition with innovative online brands
  • New entrants and innovation drive competition and opportunities
  • CHART 54 Analyst Insight
CHANNELS
  • Consumers continue to shift online in search of most favourable prices
  • Appliances and electronics specialists thrive thanks to expert advice
PRODUCTS
  • GE’s pod less coffee machine exemplifies smart AI integration
  • CHART 55 GE Expands its Portfolio With AI-Powered Coffee Maker
  • Philips Airfryer 3000 supports healthier cooking at home
  • CHART 56 New Philips Airfryer 3000 Series Single Basket Simplifies Healthy Cooking
  • Ninja innovates with compact, multifunctional Crispi air fryer
  • CHART 57 Ninja Crisp 4-1 a Portable Air Fryer Offers Multifunctional Usage
COUNTRY REPORTS DISCLAIMERVACUUM CLEANERS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest growth in sales driven by affordability, innovation, and smart technology trends
  • CHART 58 Key Trends 2025
INDUSTRY PERFORMANCE
  • Trade tariffs and supply chain disruptions limit volume growth
  • Affordability and strategic pricing sustain appeal
  • CHART 59 Hoover’s Affordable Handheld Vacuum Targets Niche Consumer Segments
  • Advanced technology meets consumer demand for efficiency
WHAT’S NEXT?
  • Smart technology adoption propels growth in robotic vacuum cleaners
  • Sustainability and smart technology drives innovation
COMPETITIVE LANDSCAPE
  • Bissel and SharkNinja lead in a concentrated market
  • CHART 60 Ecovacs’ Robotic Offerings Promise Sustainable Performance Through Increased Efficiency
  • Innovation and adaption sustain leading brands’ positions
  • SharkNinja shifts production to avoid tariffs and cut costs
CHANNELS
  • E-commerce benefits from competitive pricing and product variety
  • Tarif policies may impact e-commerce share in favour of offline retailers
PRODUCTS
  • Sustainability and energy efficiency shape innovation
  • CHART 61 Analyst Insight
  • Portable models attract urban consumers through versatility
  • CHART 62 Dyson’s Cordless Stick: A Multifunctional Tech Offering
COUNTRY REPORTS DISCLAIMER