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Ready Meals in Kazakhstan

  • ID: 1209075
  • Report
  • November 2019
  • Region: Kazakhstan
  • 24 pages
  • Euromonitor International
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Consumer lifestyles in Kazakhstan are becoming busier throughout the day, especially urban dwellers who have long days at work or in education. These changing lifestyles are having a very positive impact on ready meals development. As consumers spend time outside of the home, when returning, they want to relax and rest, reaching for a ready meal instead of cooking.

The author's Ready Meals in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ready Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Ready Meals in Kazakhstan

List of Contents and Tables
Headlines
Prospects
Busy Consumers Boost Sales for Ready Meals
Despite Strong Penetration, Value Sales for Frozen Ready Meals Were Moderate
Players Reinforce Their Health-positioning To Appeal To the Growing Health-conscious Consumers
Competitive Landscape
Competition Intensifies Between Domestic and Foreign Manufacturers As International Players Offer Diverse Options
There was Limited Product Development in 2019, But the Forecast Is Set To Focus on Convenient Packaging
Barriers for Development of Domestic Players in Dried and Chilled Ready Meals
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2014-2019
Table 2 Sales of Ready Meals by Category: Value 2014-2019
Table 3 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 4 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 6 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 7 Distribution of Ready Meals by Format: % Value 2014-2019
Table 8 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 9 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Executive Summary
Time-poor Consumers, Higher Living Standards and An Increase in Westernisation Boosts Results in 2019
Players Respond To the Growing Health and Wellness Trend, Boosting Sales Across Multiple Packaged Food Options
Foreign Manufacturers Benefit From Established Offerings, While Local Players Respond To the Taste Preferences of Consumers
Modern Grocery Retailers Are Increasing Share Year-on-year As Consumers Appreciate the High Service Levels and A Wide Variety of Goods
the Forecast Looks Bright for Packaged Food, Which Will Benefit From the Recovering Economy
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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