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Retailing in Latvia

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    Report

  • 81 Pages
  • April 2022
  • Region: Latvia
  • Euromonitor International
  • ID: 1209078
Retailing has seen recovery in 2021, as the government response to the pandemic has seen the economy begin to reopen and consumers resume pre-pandemic habits. The relaxation of lockdown measures, including restrictions on store opening, as well as improving vaccination numbers and infection rates are helping restore consumer confidence, and as a result most channels have seen a bounce in growth as footfall returned.

This Retailing in Latvia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • E-commerce sees lift off on the back of the pandemic
  • Lidl set to upend retailing in Latvia
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Ligo and Jani - midsummer days
  • Christmas and the New Year
  • Back to school
  • Payments
  • Delivery and collections
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Retailing GBO Company Shares: % Value 2017-2021
  • Table 16 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
  • Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources
MODERN GROCERY RETAILERS IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic continues to shape sales, with growth helped by new openings
  • Lidl set to upend category
  • Forecourt recovery engenders strongest growth rate, but supermarkets still king
PROSPECTS AND OPPORTUNITIES
  • Discounter channel may see doors opening
  • Acceptance of new technologies sees alternative payment methods flourish
  • Post-pandemic operations look for simplification, clarity, cost-cutting
CHANNEL DATA
  • Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
  • Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lockdown trends lift category value
  • Structural problems still limiting growth in traditional grocery
  • E-commerce evolution helps offset category decline
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic world set to return category to decline, but scope for more targeted approach as work models change
  • Lidl’s arrival set to ramp up pressure further for traditional grocery retailers
  • Sustainability trends may offer potential
CHANNEL DATA
  • Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales bounce back as lockdown eases, but still facing challenges
  • Online shift reshaping physical model
  • Pepco continues expansion
PROSPECTS AND OPPORTUNITIES
  • Regaining momentum post-pandemic will be a challenge
  • Latvian enthusiasm for new digital innovation can invigorate channel
  • Price-based competition set to accelerate concentration of competitive environment
CHANNEL DATA
  • Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weak beauty demand inhibits growth
  • Health awareness supports demand for OTC and support products
  • COVID-19 still driving sales of diagnostics and other products
PROSPECTS AND OPPORTUNITIES
  • Lingering health concerns set to sustain growth over the forecast period
  • Working from home and competition from modern grocery retailers will remain challenges
  • Digital world to help e-commerce
CHANNEL DATA
  • Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Misleading value growth in 2021
  • Price sensitivity shaping consumption habits
  • Mixed retailers struggle with developing digital offer
PROSPECTS AND OPPORTUNITIES
  • Recovery will be slow, but scope for recapturing customers
  • E-commerce strategies
  • Key social events set to return, offering opportunity for department stores
CHANNEL DATA
  • Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 86 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 88 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 90 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 91 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 92 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weakened beauty and personal care demand slows direct selling in 2021
  • Flexible direct selling takes pandemic in stride
  • Avon leadership based on brand equity and loyal consumers
PROSPECTS AND OPPORTUNITIES
  • Social media perfect tool for direct selling
  • Health set to gain on beauty
  • Recruitment set to grow over the forecast period
CHANNEL DATA
  • Table 100 Direct Selling by Category: Value 2016-2021
  • Table 101 Direct Selling by Category: % Value Growth 2016-2021
  • Table 102 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 103 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 104 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 105 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic continues to help e-commerce evolve in Latvia
  • E-commerce sees evolution of stronger service offer
  • Older consumers now added to e-commerce cohort
PROSPECTS AND OPPORTUNITIES
  • E-commerce well positioned for take off
  • Pure play set to dominate over the forecast period
  • Logistical improvements can help deliver growth
CHANNEL DATA
  • Table 106 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 107 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 108 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 109 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 110 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 111 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN LATVIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic lifts sales, with social media a stepping stone to the stores
  • Technology still at early stages for many retailers
  • Personalised apps increasingly relevant
PROSPECTS AND OPPORTUNITIES
  • Reluctance needs proactive persuasion
  • Contactless trends eases transaction for many
  • Mobile e-commerce driven by busy lifestyles, new technology
CHANNEL DATA
  • Table 112 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 113 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 114 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 115 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026