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Retailing in Lithuania

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    Report

  • 89 Pages
  • March 2021
  • Region: Lithuania
  • Euromonitor International
  • ID: 1209079
The lockdown negatively affected most areas of retailing. Mandated to close during the lockdown, apparel and footwear specialist retailers were among the hardest hit. As consumers worked and studied remotely from home during most of the year, the need for new apparel and footwear was less pronounced. In addition, economic uncertainty and declining consumer disposable incomes led consumers to become more budget conscious, limiting their spending to essential necessities.

The Retailing in Lithuania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Economy-priced brands see fastest growth across retailing
  • Health and wellness trend gains momentum in modern grocery retail and apparel and footwear specialist retail
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Table 1 Cash and Carry Sales: Value 2015-2020
  • Seasonality
  • Christmas
  • Easter
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 4 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 6 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 12 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 14 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 16 Retailing GBO Company Shares: % Value 2016-2020
  • Table 17 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 18 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 19 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 20 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 21 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 22 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Economic uncertainty leads more consumers to shop at discounters in 2020
  • Preference for smaller-format modern grocery retailers drives rapid development of convenience stores
  • Maxima LT UAB retains its significant lead, benefiting from a wide range of stores in multiple formats, with a strong consumer reputation

RECOVERY AND OPPORTUNITIES
  • Although gaining popularity, food and drink e-commerce remains unprofitable in Lithuania
  • The rise of self-service check-outs aligns to consumers demand for increased convenience and time-efficiency
  • Players respond to consumers increasing demands for eco-friendly options, reducing their use of plastic and offering environmentally friendly food

CHANNEL DATA
  • Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 43 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
  • Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 45 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
  • Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Traditional grocery retailers continue to struggle to compete against the low prices and added convenience offered by modern grocery retailers
  • Traditional grocery retailers continue to face harsh competition from modern grocery retailers
  • Gelsva UAB retains its lead in 2020, benefiting from a high number of stores, offering an extensive product range at affordable prices

RECOVERY AND OPPORTUNITIES
  • E-commerce a promising avenue for traditional grocery retailers
  • Traditional grocery retailers compete by focusing on their points of difference, offering specialised items and a personal service
  • Food culture may boost sales from traditional grocery retailers, who focus on quality above low prices

CHANNEL DATA
  • Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Income uncertainty negatively affects value sales of apparel and footwear specialist retailers
  • Temporary nature of apparel and footwear benefits economy-priced brands
  • Apranga APB retains its significant lead, offering a wider variety of brands attracting consumers with various income levels

RECOVERY AND OPPORTUNITIES
  • Full recovery to pre-pandemic revenue levels expected to occur by 2023
  • Major players invest in multichannel approaches to keep ahead of the competition
  • The increasing influence of the growing health and wellness trend boosts sales of sports footwear and apparel

CHANNEL DATA
  • Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Demand for hand sanitisers, masks and immune-boosting supplements boosts value sales of health and beauty specialist retailers in 2020
  • Chemists/pharmacies continue to dominate total value sales, benefiting from an image as being more trustworthy regarding personal health and care
  • Eurovaistine UAB leads health and beauty specialist retailers, benefiting from a wide number of outlets across the country

RECOVERY AND OPPORTUNITIES
  • Image-conscious consumers and the trend for self-medication will drive growth
2021 is anticipated to see a return to normal
  • Chemists/pharmacies are adapting to serve their two distinct consumer groups: senior citizens and younger, convenience-driven customers

CHANNEL DATA
  • Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Mandated closure of variety stores negatively affects value sales of mixed retailers
  • Mixed retailers consists exclusively of variety stores, which benefit from low price points and a vast array of different products under one roof
  • Studio Moderna UAB retains its leading position, offering popular brand Top Shop to the landscape

RECOVERY AND OPPORTUNITIES
  • Full recovery to pre-pandemic revenue levels anticipated by 2023
  • Pigu UAB moves from e-commerce only, to creating brick-and-mortar variety stores
  • Varle.lt expands dynamically thanks to its e-commerce channel

CHANNEL DATA
  • Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 87 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 89 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 91 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 92 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 93 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Digitalisation helps minimise the negative impact of COVID-19 on direct selling
  • The perception of direct selling becomes more positive, as the channel continues to record substantial growth
  • Amway Corp retains its lead of the landscape, benefiting from a long-standing presence and a loyal consumer base

RECOVERY AND OPPORTUNITIES
  • As direct sellers enhance their social media and e-commerce spaces, increasing demand is anticipated to follow over the forecast period
  • Beauty and personal care items continues to dominate direct selling; however, growth is threatened by the growing popularity of e-commerce
  • The lines are blurring between consumer health and beauty products, leading direct sellers to expand their portfolios and compete with both offerings

CHANNEL DATA
  • Table 101 Direct Selling by Category: Value 2015-2020
  • Table 102 Direct Selling by Category: % Value Growth 2015-2020
  • Table 103 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 104 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 105 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 106 Direct Selling Forecasts by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Mandated store closures lead to a surge in value sales through e-commerce
  • Apparel and footwear e-commerce leads value share within the channel, followed by consumer electronics, both of which offer well-known brands to the landscape
  • Third-party merchants – Amazon, AliExpress and eBay – take over leadership from Pigu.lt in 2020, thanks to their up-to-date offer of products

RECOVERY AND OPPORTUNITIES
  • Pigu.lt is set to expand its business by allowed third parties to sell their products on its e-commerce platform
  • Pandemic forces brands to reconsider their retailing approach
  • Chemist/pharmacies increase its presence in e-commerce, as new legislation allows prescription medication to be purchased online

CHANNEL DATA
  • Table 107 E-Commerce by Channel and Category: Value 2015-2020
  • Table 108 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 109 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 110 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 111 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 112 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Pandemic boosts value sales through mobile e-commerce as consumers seek to avoid crowded stores
  • Mobile apps increase in popularity, driven by the rise of convenience-driven consumers while aiding sales of mobile e-commerce
  • Pigu.lt is a technological leader, being one of the first to offer e-commerce complimented with mobile e-commerce and a mobile application

RECOVERY AND OPPORTUNITIES
  • Mobile e-commerce will benefit from the rise in smartphones, with consumers integrating smartphones into their daily routines, including shopping
  • Consumer trust in payments with mobile phone apps grows and users appreciate personalised offers and discounts
  • Purchases through the Barbora mobile app are growing

CHANNEL DATA
  • Table 113 Mobile E-Commerce: Value 2015-2020
  • Table 114 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 115 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 116 Mobile E-Commerce Forecasts: % Value Growth 2020-2025