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Spirits in Georgia

  • ID: 1209102
  • Report
  • August 2020
  • Region: United States, Georgia
  • 27 pages
  • Euromonitor International
Thanks to economic growth and a stabilising currency, especially in urban areas, consumer expenditure on alcoholic drinks, including spirits witnessed growth in total volume terms in 2019. Nevertheless, total volume sales of spirits are still yet to return to levels seen prior to the introduction of the new alcohol taxation process in 2015. The new tax resulted in a significant price hike on vodka, which is by far the most popular category of spirits in Georgia.

The Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • High excise tax on vodka continues to restrain growth in 2019
  • Boom in tourism leads to growing range of brands and products
  • Competition intensifies within vodka in 2019 with Samgori vodka exiting the market
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within spirits
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 2 Sales of Spirits by Category: Total Value 2014-2019
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 10 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 11 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 12 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 13 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019
  • Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits
  • The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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