Volume sales of spirits increased in 2024, driven by the expansion of modern retail, which has improved product availability across Georgian regions. However, the spirits market remains conservative. Consumers tend to stick to familiar brands and are generally hesitant to experiment with new or niche products. Price sensitivity is also a key factor, with many consumers actively seeking better deals across different retail outlets.
This Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Spirits in GeorgiaVodka’S Versatility and Cultural Relevance Ensure It Has Broad AppealDynamic Growth of Leading Russian Standard Corp Following Launch of UrozhajConvenience Stores Provide An Extensive Selection of Spirits and Competitive PricingProspects and OpportunitiesSteady Volume Growth With Modern Retail ExpansionPrice Promotions to Remain a Key Sales DriverRise of Private ImportsCategory BackgroundVodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band MethodologySummary 1 Benchmark Brands 2024Alcoholic Drinks in GeorgiaExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerSourcesSummary 2 Research Sources
Key Data Findings
Category Data
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data