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Spirits in Georgia

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    Report

  • 23 Pages
  • July 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1209102
Volume sales of spirits increased in 2024, driven by the expansion of modern retail, which has improved product availability across Georgian regions. However, the spirits market remains conservative. Consumers tend to stick to familiar brands and are generally hesitant to experiment with new or niche products. Price sensitivity is also a key factor, with many consumers actively seeking better deals across different retail outlets.

This Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Spirits in Georgia
Key Data Findings
2024 Developments
Vodka’S Versatility and Cultural Relevance Ensure It Has Broad AppealDynamic Growth of Leading Russian Standard Corp Following Launch of UrozhajConvenience Stores Provide An Extensive Selection of Spirits and Competitive PricingProspects and OpportunitiesSteady Volume Growth With Modern Retail ExpansionPrice Promotions to Remain a Key Sales DriverRise of Private ImportsCategory BackgroundVodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band MethodologySummary 1 Benchmark Brands 2024
Category Data
  • Table 1 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 2 Sales of Spirits by Category: Total Value 2019-2024
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Spirits by Off-Trade Vs On-Trade: Volume 2019-2024
  • Table 6 Sales of Spirits by Off-Trade Vs On-Trade: Value 2019-2024
  • Table 7 Sales of Spirits by Off-Trade Vs On-Trade: % Volume Growth 2019-2024
  • Table 8 Sales of Spirits by Off-Trade Vs On-Trade: % Value Growth 2019-2024
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 14 Sales of Vodka by Flavoured Vs Non-Flavoured: % Total Volume 2019-2024
  • Table 15 Gbo Company Shares of Spirits: % Total Volume 2020-2024
  • Table 16 Nbo Company Shares of Spirits: % Total Volume 2020-2024
  • Table 17 Lbn Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
Alcoholic Drinks in GeorgiaExecutive Summary
Alcoholic Drinks in 2024: the Big Picture
2024 Key Trends
Competitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlook
Market Indicators
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
Market Data
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 27 Sales of Alcoholic Drinks by Category by Off-Trade Vs On-Trade: Value 2024
  • Table 28 Sales of Alcoholic Drinks by Category by Off-Trade Vs On-Trade: % Volume 2024
  • Table 29 Sales of Alcoholic Drinks by Category by Off-Trade Vs On-Trade: % Value 2024
  • Table 30 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 31 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2019-2024
  • Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DisclaimerSourcesSummary 2 Research Sources