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Wine in Cameroon

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    Report

  • 27 Pages
  • July 2023
  • Region: Cameroon
  • Euromonitor International
  • ID: 1209126
Imported brands continue to lead wine in Cameroon. According to the Foreign Trade data 2021 made public by the National Institute of Statistics (INS) in December 2022, Cameroon spent XAF48.3 billion to import wines and spirits in 2021. Moreover, according to statistics from Cameroonian customs, 43.69% of the wines and spirits consumed on Cameroonian territory come from France; 9.64% from Spain; 9.56% from the United Kingdom; 8.34% from Brazil; and 7.34% from South Africa.

The analyst's Wine in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WINE IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Imported brands continue to lead wine in Cameroon
  • Cameroon is a country of emerging wine lovers, with a strong preference for French wines
  • Return to social events post-pandemic helps to boost popularity of wine
PROSPECTS AND OPPORTUNITIES
  • Ongoing price-sensitivity will create a barrier to the wider purchase of expensive wine, while supermarkets look set to benefit
  • Demand for champagne set to grow, due to the status symbol it represents
  • Wine becomes an alternative to beer - especially amongst affluent customers
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2017-2022
  • Table 2 Sales of Wine by Category: Total Value 2017-2022
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 10 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
  • ALCOHOLIC DRINKS IN CAMEROON
EXECUTIVE SUMMARY
  • Alcoholic drinks: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 15 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES