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Wine in Georgia

  • ID: 1209129
  • Report
  • August 2020
  • Region: United States, Georgia
  • 23 pages
  • Euromonitor International
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Georgia is one of the oldest wine-making regions in the world. Studies confirm that Georgian wine-making history dates back 8,000 years. Georgians make wine in traditional large clay vessels called qvevri which are buried in the earth. Nevertheless, awareness of Georgian wine remains underdeveloped in the international market. Homemade wine, which is a deep-rooted tradition in the country, especially in more rural regions where viticulture is widespread, remains crucial to Georgians.

The Wine in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • Popularity of homemade wine remains an obstacle, but tourism and expansion of modern grocery retailers drives growth in wine 2019
  • Increase in tourism flows boosting on-trade sales of wine
  • Local producers continued to lead sales of wine in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within wine
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2014-2019
  • Table 2 Sales of Wine by Category: Total Value 2014-2019
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 10 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019
  • Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits
  • The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 13 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 16 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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