Beer in Kenya

Beer in Kenya registered healthy volume growth in 2024, in particular economy brands. Though inflation eased, it was still significant, and consumers continued to be price sensitive. Despite these challenges, there was also increasing interest in premium beers, particularly among urban consumers. EABL’s launch of Tusker Ndimu a lemon-flavoured lager was well received. The Manyatta craft beer line also demonstrates an effort to cater to this emerging demand?.

The Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.