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Cider/Perry in Kenya

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    Report

  • 20 Pages
  • June 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 1214772
Though volume sales were still low for cider/perry compared with other alcoholic drinks, it registered positive volume growth in Kenya in 2024. The growth was supported by the expanding availability of cider/perry in both on-trade and off-trade channels. Urban millennials of under 40-years-of-age and young professionals are driving this trend, seeking alternatives to beer.

The Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Urban millennials drive growith in cider/perry
  • EABL closing the gap with company leaders
  • On-trade accounts for just over half of volume sales
PROSPECTS AND OPPORTUNITIES
  • Local ciders increasingly popular
  • Imported premium ciders also poised for growth
  • Digital space and sustainability increasingly important
CATEGORY DATA
  • Table 1 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 2 Sales of Cider/Perry: Total Value 2019-2024
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 12 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 13 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN KENYA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age.
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources