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Consumer Appliances in Greece

  • ID: 1214802
  • Report
  • Region: Greece
  • 116 pages
  • Euromonitor International
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Greece’s exit from its bailout programme in 2018 did not signal any substantial changes in the harsh financial conditions faced by most consumers. The austerity measures implemented since the onset of the economic crisis are still in place, while more reforms have been agreed with the country’s creditors, such as further reductions in pensions and increases in taxation. Disposable incomes did not rise significantly, while the rate of unemployment remains among the highest in the EU.

The Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN GREECE

List of Contents and Tables
Executive Summary
Low Consumer Confidence Poses Obstacle To Growth
Offers and Replacement Buys Drive Demand
Bsh Ikiakes Siskeves Outperforms Philips Hellenique
Reshaping of Consumer Appliances
Poor Performance Set To Continue
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Low Consumer Confidence Poses Obstacle To Growth
Built-in Dishwashers Continues To Outperform Freestanding Models
Offers Drive Demand for Dishwashers
Competitive Landscape
Bsh Ikiakes Siskeves Remains Dominant Player in Dishwashers
Bsh Ikiakes Siskeves Benefits From Discounts
Indesit and Whirlpool Are Main Competitors
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Automatic Washer Dryers Leads Growth
Automatic Washing Machines With Larger Capacity and Smaller Dimensions on the Rise
Average Unit Prices Decline Due To Aggressive Promotional Activities
Competitive Landscape
Bsh Ikiakes Siskeves Remains Dominant Player
Bsh Ikiakes Siskeves Benefits From Promotional Activities
Lg Remains Leading Brand in Home Laundry Appliances
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Built-in Cooking Appliances Gaining Ground
Built-in Cooker Hoods on the Rise
Replacement Buys Boost Sales of Cookers
Competitive Landscape
Bsh Ikiakes Siskeves Continues To Lead Sales
Focus on Promotional Activities To Boost Demand
Pyramis Metallourgia Witnesses Increase in Volume Sales
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Consumer Confidence Limits Growth
Eating Trends Have Negative Impact on Sales
Average Unit Prices Increasing
Competitive Landscape
Gedsa Ge Dimitriou Loses Share
Sales of Samsung and Rohnson Rising
Lack of Investment in Marketing by All Leading Players
Category Data
Table 85 Sales of Microwaves by Category: Volume 2013-2018
Table 86 Sales of Microwaves by Category: Value 2013-2018
Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 92 Distribution of Microwaves by Format: % Volume 2013-2018
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Consumer Confidence Limiting Growth
Fridge Freezers With Bottom Freezer and Side-by-side Models on the Rise
Declining Average Unit Prices Due To Fierce Competition
Competitive Landscape
Bsh Ikiakes Siskeves Remains the Leading Player in Refrigeration Appliances
Lg Electronics Hellas Continues To Increase Volume Share
Focus on Innovation To Attract Consumers
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 102 Sales of Freezers by Format: % Volume 2013-2018
Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Dehumidifiers Continue To Increase
Weather Conditions Favour Split Air Conditioners
Declining Average Unit Prices
Competitive Landscape
Gedsa Ge Dimitriou Remains the Leader
Inventor and Gree on the Rise
Focus on Energy-efficiency and Connectivity
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 121 Sales of Air Treatment Products by Category: Value 2013-2018
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 127 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
High Penetration Hinders Growth Within Food Preparation Appliances
Healthy Eating Trend Boosts Sales in Certain Areas
Average Unit Prices Continue To Drop
Competitive Landscape
De'longhi Kenwood Hellas and Bsh Ikiakes Siskeves Lead Sales
Bosch Posts Increase in Sales
Izzy Gaining Share
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 134 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
High Penetration Hinders Growth
Male Consumers Drive Demand
Electric Toothbrushes Gathering Pace
Competitive Landscape
Philips Hellenique Outperforms De'longhi Kenwood Hellas
Braun's Sales Continue To Rise
Hair Majesty Posts Strong Performance
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 145 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 148 Sales of Body Shavers by Format: % Volume 2013-2018
Table 149 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 150 NBO Company Shares of Personal Care Appliances 2014-2018
Table 151 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Consumer Confidence Hinders Growth
Coffee Flavour Trends Fuelling Demand for Espresso Coffee Machines
Health and Wellness Trend Boosts Sales of Electric Grills and Light Fryers
Competitive Landscape
De'longhi Kenwood Hellas Remains the Leading Player
No Major Shifts in the Competitive Environment
Nespresso Sales on the Rise
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 158 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 161 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Stick and Handheld Vacuum Cleaners Sales Gathering Pace
Bagless Vacuum Cleaners on the Rise
Increasing Unit Prices
Competitive Landscape
Rowenta Posts A Strong Performance
Vassilias Continues To Perform Well
Manufacturers Focus on New Product Launches
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 170 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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