Consumer Appliances in Greece

  • ID: 1214802
  • Report
  • Region: Greece
  • 117 pages
  • Euromonitor International
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The Greek economy remained under significant pressure in 2017. Dramatic currency depreciation that followed the outbreak of the Greek crisis had a major negative effect on consumer incomes and – subsequently – growth in sales of consumer appliances. Such depreciation slowed down in 2017; however, the recession was far from over.

The Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN GREECE

List of Contents and Tables
  • Executive Summary
  • Sales of Consumer Appliances Suffer Amidst Harsh Financial Conditions
  • Replacement Buys Remain the Sole Drivers of Growth in Consumer Appliances
  • No Major Shifts in the Competitive Landscape
  • Online Sales Gather Pace, Especially Within Small Appliances
  • No Significant Recovery Anticipated Due To Lack of Substantial Growth Potential Within the Economy
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Continued Financial Instability Is An Obstacle To Growth of Dishwashers
  • Trend Towards Table-top Dishwashers Is Gathering Pace
  • Value Sales of Dishwashers Decline
  • Competitive Landscape
  • Bsh Ikiakes Siskeves Is the Leading Player in Dishwashers
  • Discounts Attract Consumers
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Automatic Washer Dryers Posts the Best Performance Within Home Laundry Appliances
  • Smog Is A Factor in Sales
  • Trend Favouring Cheaper Appliances Continues To Gain Ground
  • Competitive Landscape
  • Bsh Ikiakes Siskeves Remains the Leading Player
  • Trust in German Technology
  • Lg Is the Best Performing Brand in Home Laundry Appliances
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Replacement Buys Drive Sales of Large Cooking Appliances
  • No Major Increase in Sales Is Expected
  • Trend Towards Kitchen Renovations Continues To Boost Sales of Built-in Appliances
  • Competitive Landscape
  • Bsh Ikiakes Siskeves Ranks First
  • Decline in the Reputation of Bosch
  • Ideal Electronics Posts A Significant Increase in Sales
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Eating Trends Do Not Favour Microwaves
  • Lack of Pre-cooked Meals Affects Sales
  • Shift Towards Low-end Microwaves Continues
  • Competitive Landscape
  • No Major Changes in the Competitive Environment Within Microwaves
  • Lack of Marketing
  • Category Data
  • Table 85 Sales of Microwaves by Category: Volume 2012-2017
  • Table 86 Sales of Microwaves by Category: Value 2012-2017
  • Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales Growth of Refrigeration Appliances Slows Down
  • Ongoing Crisis Favours Cheaper Low-tier Appliances
  • Sales of Built-in Refrigeration Appliances Continue To Decline
  • Competitive Landscape
  • Bsh Ikiakes Siskeves Leads Refrigeration Appliances
  • Lg Electronics Hellas Posts the Biggest Increase in Volume Sales
  • Category Data
  • Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 102 Sales of Freezers by Format: % Volume 2012-2017
  • Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
  • Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Replacement Buys Boost Split Air Conditioner Sales
  • More Eco-friendly R32 Refrigerant To Gradually Replace R410a
  • Competitive Landscape
  • Toyotomi Leads
  • Inventor and Gee Gain in Popularity
  • Companies Promote Energy-efficient and Connected Split Air Conditioners
  • Category Data
  • Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales Decline As the Category of Food Preparation Appliances Reaches Maturity
  • Slow Juicers Registers the Best Performance
  • Continued Financial Downturn Favours Low-tier Food Preparation Appliances
  • Competitive Landscape
  • Izzy and Kenwood Record An Increase in Sales
  • Well-known Products Are Preferred
  • Category Data
  • Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growth of Personal Care Appliances Slows Towards the End of the Review Period
  • New Launch Boosts Sales of Electric Toothbrush Units
  • Sales of Electric Facial Cleansers Pick Up
  • Competitive Landscape
  • No Major Shifts in the Competitive Environment Within Personal Care Appliances
  • Braun Records An Increase in Sales
  • Category Data
  • Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Continued Financial Instability Poses Obstacle To Growth of Small Cooking Appliances
  • Healthy Eating Trend Boosts Sales of Electric Grills
  • Coffee-drinking Trend Creates Fertile Ground for Growth of Espresso Coffee Machines
  • Competitive Landscape
  • Competitive Environment in Small Cooking Appliances Remains Stable
  • Izzy Is Ranked Second
  • Category Data
  • Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Replacement Purchases Boost Sales of Vacuum Cleaners
  • Bagless Vacuum Cleaners Increase in Popularity
  • Robotic Vacuum Cleaners Grow From A Low Base
  • Competitive Landscape
  • Bsh Ikiakes Siskeves and Vassilias Lead Sales
  • Manufacturers Are Focusing on Energy Efficiency and Advanced Features
  • Product Development Continues
  • Category Data
  • Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  • Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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