Consumer Appliances in Greece - Research and Markets

Inflation and supply chain disruption are key factors affecting the performance of consumer appliances in 2022. The rising costs of labour, energy, and transport/shipping are leading to price increases at all levels, and inevitably retail prices are increasing.

The Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN GREECE

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Government subsidy drives volume and value growth
Foreign investment in the housing market drives growth
Freezers sales continue to post a decline

PROSPECTS AND OPPORTUNITIES

Increase in replacement purchases in 2022 affects forecast performance
Smart features and connectivity under the spotlight
Built-in refrigeration appliances expected to see share growth

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Energy saving becomes a top priority for consumers
Price hikes benefit premium appliances
Steam function and connectivity the new trends

PROSPECTS AND OPPORTUNITIES

Inflation and shrinking disposable incomes to hinder growth
Replacement purchases affected by 2021 growth and repair trend
Tumble dryers penetration still low.

CATEGORY DATA

Table 56 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Trends in the housing market affect growth
Supply chain disruption and decline in time spent at home affects performance
Space restrictions are favourable for development of slim models

PROSPECTS AND OPPORTUNITIES

Shrinking disposable incomes an obstacle to growth
Growth affected by 2021 spikes
Penetration is still lower than for other major appliances.

CATEGORY DATA

Table 71 Sales of Dishwashers by Category: Volume 2017-2022
Table 72 Sales of Dishwashers by Category: Value 2017-2022
Table 73 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 74 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 75 Sales of Dishwashers by Format: % Volume 2017-2022
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 77 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 78 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 79 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 80 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Induction cookers drive growth for built-in hobs
Fluctuations in share
Developments in the housing market affect performance

PROSPECTS AND OPPORTUNITIES

Made in Greece products to be introduced in cooking appliances
Growth in large cooking appliances to derive from built-in models
Induction cookers to remain a growth driver for hobs

CATEGORY DATA

Table 84 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 88 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 89 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 93 NBO Company Shares of Ovens: % Volume 2018-2022
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Cookers: % Volume 2018-2022
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Maturity, price hikes and supply chain disruption affect performance
Freestanding models dominate sales
Polarisation trends are evident in new purchases

PROSPECTS AND OPPORTUNITIES

Hectic lifestyles contribute to growth
Value to rise faster than volume
Other key factors favourable to growth

CATEGORY DATA

Table 103 Sales of Microwaves by Category: Volume 2017-2022
Table 104 Sales of Microwaves by Category: Value 2017-2022
Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
Table 111 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 112 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Growth during the pandemic is followed by losses
Slow juicers post an increase
Inflation leads to price hikes

PROSPECTS AND OPPORTUNITIES

Maturity will hinder growth
Decline in disposable incomes to hinder demand
Increase in time spent out of home will take its toll

CATEGORY DATA

Table 115 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 120 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 121 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 122 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Migration to espresso coffee shapes trends in coffee machines
Air fryers the key growth driver
Household basics performing well

PROSPECTS AND OPPORTUNITIES

The healthy living trend will continue to drive demand
Increase in penetration leading to decline in sales of coffee machines
Decline in disposable incomes to influence performance

CATEGORY DATA

Table 126 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 130 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 131 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 132 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 133 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 134 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Price increases lead to value growth notwithstanding discounting activities
New experiential consumer drives demand for robotic vacuum cleaners
Xiaomi leads robotic vacuum cleaners

PROSPECTS AND OPPORTUNITIES

Wet vacuum cleaners set to see share growth
Xiaomi to continue to drive growth in the robotic vacuum cleaners category
Replacement purchases slow down as consumers opt for repair

CATEGORY DATA

Table 138 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 142 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 143 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 144 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 145 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 146 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Body shavers sales decline
Re-opening of hair salons affects performance of hair care
Electric facial cleansers category fails to establish an audience

PROSPECTS AND OPPORTUNITIES

Maturity is the main challenge
Premium brands to continue to gain market share
Migration to electric toothbrushes to drive growth for oral care appliances

CATEGORY DATA

Table 150 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 151 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 154 Sales of Body Shavers by Format: % Volume 2017-2022
Table 155 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 156 NBO Company Shares of Personal Care Appliances 2018-2022
Table 157 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 158 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Air conditioners sales benefit from the launch of government subsidy
Developments in the competitive landscape
Heatwaves and hikes in petrol prices drive growth

PROSPECTS AND OPPORTUNITIES

Maturity to hinder growth in air conditioners and dehumidifiers
Petrol and gas price hikes create room for growth
Xiaomi set to gain market share within air treatment products

CATEGORY DATA

Table 163 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 164 Sales of Air Treatment Products by Category: Value 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 167 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 168 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 169 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 170 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027