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Consumer Appliances in the Netherlands

  • ID: 1214804
  • Report
  • Region: Netherlands, Holland
  • 118 pages
  • Euromonitor International
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Consumer appliances experienced another positive year in 2018, recording positive retail volume sales both in major and small appliances. Due to the positive housing market and growing economy, consumer confidence remained high as consumers sought to renovate their kitchens and replace their old consumer appliances. Value sales were driven by unit price growth due to a shift by consumers towards premium consumer appliances and energy efficient models in mainly major appliances.

The Consumer Appliances in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN THE NETHERLANDS

List of Contents and Tables
Executive Summary
Another Positive Year for Consumer Appliances in 2018
Premiumisation of Consumer Appliances Boosts Value Sales in 2018
Small Specialist Companies Record Fastest Growth While Established Players Focus on Specific Value
Internet Retailing To Continue Growing in Consumer Appliances
Outlook Positive for Consumer Appliances But Volume Growth Expected To Slow Down
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Shift Towards Built-in Dishwashers Boosts Volume Sales of Dishwashers
Energy Efficiency in Dishwashers Important But Connectivity Not A Selling Point
Full Size Dishwashers Remain Dominant Though Slimline and Compact Are Growing
Competitive Landscape
Bsh Huishoudapparaten Retains Leading Position Ahead of Siemens Nederland BV
Electrolux Home Products Growing Due To Innovation
Whirlpool Nederland Continues To Suffer Volume Share Decline
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Laundry Volume Sales Saved by Automatic Dryers and Automatic Washer Dryers
Automatic Washing Machines Declines in Retail Volume Terms Amidst Maturity
Shift To Energy Efficient Appliances Sparks No Price Increases in 2018
Competitive Landscape
Whirlpool Nederland's Volume Sales Continue To Decline in 2018
Fastest Growing Samsung Invest in Innovations With New Product Development
Electrolux Home Products Leads Home Laundry Appliances in 2018
Chart 1 Electrolux Netherlands BV's AEG Series
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Housing Market Continues To Drive Volume Sales of Large Cooking Appliances
Built-in Hobs Benefits From New Climate Change Agreement
Consumers Interested in Aesthetic and High-performance Appliances
Competitive Landscape
Atag Nederland BV Leads Large Cooking Appliances in A Concentrated Landscape
International Brands Dominate But Small Upcoming Brands Emerge
Specialists Record Fastest Growth in Large Cooking Appliances
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Housing Market Boosts Volume Sales of Microwaves
Average Unit Price Increases in Microwaves Driven by Built-in Formats
Connectivity Not A Consideration in Consumers' Purchasing Decisions
Competitive Landscape
Samsung Electronics Nederland Retains Leading Position in Microwaves
Small Players and Private Label Attract Consumers With Low Prices in Microwaves
Atag Nederland BV and Electrolux Home Products Register Volume Gains in 2018
Category Data
Table 86 Sales of Microwaves by Category: Volume 2013-2018
Table 87 Sales of Microwaves by Category: Value 2013-2018
Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 93 Distribution of Microwaves by Format: % Volume 2013-2018
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Built-in Refrigeration Appliances Boost Volume Sales of Refrigeration Appliances
Demand for Refrigeration Appliances Increases Due To Hot Summer in 2018
Average Unit Price Due To Demand for Energy Efficient and Higher Capacity Models
Competitive Landscape
Electrolux Home Products Retains Leadership of Refrigeration Appliances
Whirlpool Nederland BV Suffers Yet Another Decline in Volume Sales in 2018
Small Wine Cooler Manufacturers Grow the Fastest in 2018
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 103 Sales of Freezers by Format: % Volume 2013-2018
Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Hot Summer of 2018 Gives Boost To Volume Sales of Air Treatment Products
Greater Emphasis on Comfort and Healthy Living in Air Treatment Products
Connected Air Treatment Products Growing From A Niche Position
Competitive Landscape
De'longhi Nederland BV Leads in Air Treatment But Loses Volume Share in 2018
Euromac BV Gains Volume Share in 2018, Growing From A Niche
New Players in Air Treatment Products Launch Innovative Models
Chart 2 Dyson Benelux BV's Dyson Pure Cool
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 122 Sales of Air Treatment Products by Category: Value 2013-2018
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 128 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Trend A Major Boost for Food Preparation Appliances
Consumers Looking for Multifunctional Products in Food Preparation Appliances
Internet Retailing Grows Strongly As Consumers Look for Value for Money
Competitive Landscape
Bsh Huishoudapparaten Gains Leadership of Food Preparation Appliances
Koninklijke Philips Electronics Loses Leadership
Homeland Housewares Records Fastest Retail Volume Growth
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 135 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Personal Grooming Takes Centre Stage, Benefitting Personal Care Appliances
Men's Shavers - Wet Holds Higher Share by Format
Internet Retailing Grows Strongly in Personal Care Appliances in 2018
Competitive Landscape
Koninklijke Philips Electronics Maintains Narrow Lead
Smaller Players Make Volume Gains in Personal Care Appliances
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 146 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 149 Sales of Body Shavers by Format: % Volume 2013-2018
Table 150 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 151 NBO Company Shares of Personal Care Appliances 2014-2018
Table 152 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Need To Experience Foodservice in the Home Drives Small Cooking Appliances
Health Trend Still An Important Driver of Volume Sales in Small Cooking Appliances
Average Unit Price Increases for Small Cooking Appliances in 2018
Competitive Landscape
Koninklijke Philips Electronics Leads Small Cooking Appliances
Small Coffee Machine Manufacturers Record Fastest Growth
Private Label Growing in Small Cooking Appliances
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Stick Vacuum Cleaners Grows From Niche Conquering Vacuum Cleaners
Robotic Vacuum Cleaners Slows Down As Maturity Starts To Set in
Connected Robotic Vacuum Cleaners Interesting for Consumers
Competitive Landscape
Koninklijke Philips Electronics Retains Leadership of Vacuum Cleaners
Intense Competition Between Second and Third Rank
Asimotion BV Suffers Competition From Smaller New Players
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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