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Financial Cards and Payments in Thailand

  • PDF Icon

    Report

  • 64 Pages
  • November 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 1214815
In 2023, the Thai economy is witnessing an economic recovery following the harsh impact of the pandemic and consumer confidence is on the rise. Private consumption is gathering momentum aided by the government program “Shop Dee Mee Kuen” (Shopping and Payback), which stimulated demand in the first quarter of the year. Card transactions have shown an improvement in both value and volume of transactions as expenditure on shopping, restaurants, tourism, transportation and petrol picks up.

The Financial Cards and Payments in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FINANCIAL CARDS AND PAYMENTS IN THAILAND
EXECUTIVE SUMMARY
  • Financial cards and payments in 2023: The big picture
  • 2023 key trends
  • Mobile app developments elevate a seamless experience for cardholders.
  • Bank operators emerge in BNPL finance to compete directly with credit cards
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 1 Number of POS Terminals: Units 2018-2023
  • Table 2 Number of ATMs: Units 2018-2023
  • Table 3 Value Lost to Fraud 2018-2023
  • Table 4 Card Expenditure by Location 2023
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
  • Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
  • Table 8 Financial Cards by Category: Number of Accounts 2018-2023
  • Table 9 Financial Cards Transactions by Category: Value 2018-2023
  • Table 10 Financial Cards by Category: Number of Transactions 2018-2023
  • Table 11 Consumer Payments by Category: Value 2018-2023
  • Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
  • Table 13 M-Commerce by Category: Value 2018-2023
  • Table 14 M-Commerce by Category: % Value Growth 2018-2023
  • Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
  • Table 16 Financial Cards: Number of Cards by Operator 2018-2022
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
  • Table 23 Forecast Consumer Payments by Category: Value 2023-2028
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
  • Table 25 Forecast M-Commerce by Category: Value 2023-2028
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DEBIT CARDS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Banking revenues under pressure as industry shifts to digital payments
  • Minimum limits and transaction fees curb spending on debit cards
  • Expansion of POS devices underpins growth in digital payments
PROSPECTS AND OPPORTUNITIES
  • New services to reduce debit cards in circulation
  • Central bank looks to readjust overall banking fee structure
  • Regional cross-border payments to strengthen
CATEGORY DATA
  • Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
  • Table 28 Debit Cards Transactions 2018-2023
  • Table 29 Debit Cards in Circulation: % Growth 2018-2023
  • Table 30 Debit Cards Transactions: % Growth 2018-2023
  • Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
  • Table 32 Debit Cards: Number of Cards by Operator 2018-2022
  • Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
  • Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
  • Table 36 Forecast Debit Cards Transactions 2023-2028
  • Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
  • Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased consumer confidence boosts credit card spending
  • Credit cards face competition from Buy Now Pay Later finance
  • Kasikorn Bank leads credit card category in Thailand
PROSPECTS AND OPPORTUNITIES
Credit cards face growing threat from BNPL
  • Bank of Thailand to offer support to help consumers pay off credit card debt
  • E-Commerce trend will drive credit card transactions
CATEGORY DATA
  • Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 40 Credit Cards Transactions 2018-2023
  • Table 41 Credit Cards in Circulation: % Growth 2018-2023
  • Table 42 Credit Cards Transactions: % Growth 2018-2023
  • Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 44 Commercial Credit Cards Transactions 2018-2023
  • Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
  • Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
  • Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 48 Personal Credit Cards Transactions 2018-2023
  • Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
  • Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
  • Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 52 Credit Cards: Number of Cards by Operator 2018-2022
  • Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
  • Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
  • Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 64 Forecast Credit Cards Transactions 2023-2028
  • Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
  • Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
  • Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
  • Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
  • Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
  • Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 72 Forecast Personal Credit Cards Transactions 2023-2028
  • Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
  • Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pent-up demand for premium experiences boosts charge card transactions
  • Wider merchant acceptance encourages charge card spend
  • Room for growth for premium charge cards
PROSPECTS AND OPPORTUNITIES
  • Millennials are a key target audience for charge cards
  • Foreign travel to drive growth in charge card transactions
  • Wellness privileges to attract premium cardholders
CATEGORY DATA
  • Table 75 Charge Cards: Number of Cards in Circulation 2018-2023
  • Table 76 Charge Cards Transactions 2018-2023
  • Table 77 Charge Cards in Circulation: % Growth 2018-2023
  • Table 78 Charge Cards Transactions: % Growth 2018-2023
  • Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
  • Table 80 Commercial Charge Cards Transactions 2018-2023
  • Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023
  • Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023
  • Table 83 Personal Charge Cards: Number of Cards in Circulation 2018-2023
  • Table 84 Personal Charge Cards Transactions 2018-2023
  • Table 85 Personal Charge Cards in Circulation: % Growth 2018-2023
  • Table 86 Personal Charge Cards Transactions: % Growth 2018-2023
  • Table 87 Charge Cards: Number of Cards by Issuer 2018-2022
  • Table 88 Charge Cards: Number of Cards by Operator 2018-2022
  • Table 89 Charge Cards Payment Transaction Value by Issuer 2018-2022
  • Table 90 Charge Cards Payment Transaction Value by Operator 2018-2022
  • Table 91 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
  • Table 92 Commercial Charge Cards: Number of Cards by Operator 2018-2022
  • Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
  • Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
  • Table 95 Personal Charge Cards: Number of Cards by Issuer 2018-2022
  • Table 96 Personal Charge Cards: Number of Cards by Operator 2018-2022
  • Table 97 Personal Charge Cards Transaction Value by Issuer 2018-2022
  • Table 98 Personal Charge Cards Transaction Value by Operator 2018-2022
  • Table 99 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
  • Table 100 Forecast Charge Cards Transactions 2023-2028
  • Table 101 Forecast Charge Cards in Circulation: % Growth 2023-2028
  • Table 102 Forecast Charge Cards Transactions: % Growth 2023-2028
  • Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
  • Table 104 Forecast Commercial Charge Cards Transactions 2023-2028
  • Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
  • Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
  • Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
  • Table 108 Forecast Personal Charge Cards Transactions 2023-2028
  • Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
  • Table 110 Forecast Personal Charge Cards Transactions: % Growth 2023-2028
PRE-PAID CARDS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pre-paid cards bounce back as commuting resumes post-pandemic
  • Food service growth provides opportunities for open loop pre-paid cards
  • Co-branding strategy drives growth of Rabbit card transactions
PROSPECTS AND OPPORTUNITIES
  • Rail route extension and rising car ownership to boost transport pre-paid cards
  • Transit pass monthly pre-paid card launches for commuters
  • Pre-paid cards with mobile apps important to creating a seamless customer experience
CATEGORY DATA
  • Table 111 Pre-paid Cards: Number of Cards in Circulation 2018-2023
  • Table 112 Pre-paid Cards Transactions 2018-2023
  • Table 113 Pre-paid Cards in Circulation: % Growth 2018-2023
  • Table 114 Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 115 Closed Loop Pre-paid Cards Transactions 2018-2023
  • Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 117 Open Loop Pre-paid Cards Transactions 2018-2023
  • Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 119 Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 120 Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 121 Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 122 Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
  • Table 132 Forecast Pre-paid Cards Transactions 2023-2028
  • Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
  • Table 134 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
  • Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 137 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
  • Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shop and pay tax deduction scheme boosts store card transactions
  • Sales promotions support revenue growth
  • Store expansions are key to increasing cardholder numbers
PROSPECTS AND OPPORTUNITIES
  • Store cards expected to see lower growth as retailers prefer other types of cards
  • Focus on omnichannel strategies will improve customer experience
  • Technological innovation will encourage consumers to use store cards more often
CATEGORY DATA
  • Table 139 Store Cards: Number of Cards in Circulation 2018-2023
  • Table 140 Store Cards Transactions 2018-2023
  • Table 141 Store Cards in Circulation: % Growth 2018-2023
  • Table 142 Store Cards Transactions: % Growth 2018-2023
  • Table 143 Store Cards: Number of Cards by Issuer 2018-2022
  • Table 144 Store Cards: Payment Transaction Value by Issuer 2018-2022
  • Table 145 Forecast Store Cards: Number of Cards in Circulation 2023-2028
  • Table 146 Forecast Store Cards Transactions 2023-2028
  • Table 147 Forecast Store Cards in Circulation: % Growth 2023-2028
  • Table 148 Forecast Store Cards Transactions: % Growth 2023-2028