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Coffee in Tunisia

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    Report

  • 22 Pages
  • January 2026
  • Region: Tunisia
  • Euromonitor International
  • ID: 1214825
In 2025, Tunisia’s coffee industry was shaped by improved supply stability from the Tunisian Trade Office (OCT), which reduced shortages and curbed smuggling from Algeria and Libya. Rising coffee bean prices increased costs, while the expansion of food/drink/tobacco specialists and discounters influenced accessibility.

This Coffee in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Coffee sees improved accessibility
INDUSTRY PERFORMANCE
  • OCT’s efforts to ease supply pressures boost growth
  • Standard fresh ground coffee registers fastest growth
WHAT’S NEXT?
  • Solid expected growth through retail and foodservice channels
  • Social media marketing will drive growth
  • New legislative developments may emerge
COMPETITIVE LANDSCAPE
  • Kilani Groupe leads sales with Nescafé
  • Société Café Ellouze shows renewed dynamism
CHANNELS
  • Small local grocers dominate coffee sales
  • Food, drink, and tobacco specialists gain traction
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 2 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTSHOT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
  • Stabilised supply and rising prices impact hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Improving financial situation of the OCT fuels growth
  • Rising demand for hot drinks via foodservice
  • Coffee bean prices rise
WHAT’S NEXT?
  • Healthy expected growth for hot drinks as players meet needs of price-sensitive consumers
  • Rising demand for health- and wellness-focused products
  • Digital channels will drive consumption
COMPETITIVE LANDSCAPE
  • Kilani Groupe leads sales with Nescafé
  • Société Café Ellouze returns to growth, following stabilisation of supply
CHANNELS
  • Small local grocers remains key distribution channel
  • Discounters gain traction
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources