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Coffee in Uruguay

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    Report

  • 23 Pages
  • December 2025
  • Region: Uruguay
  • Euromonitor International
  • ID: 1214826
Coffee continued to perform well in Uruguay during 2025, supported by a combination of rising consumer interest in higher-quality products, a growing café culture and stronger retail availability across both premium and affordable formats. Although global climate pressures significantly increased the cost of green coffee beans - fuelled by droughts, irregular rainfall and crop losses - local demand remained resilient.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Coffee demand strengthened despite global supply pressures and rising consumer expectations
INDUSTRY PERFORMANCE
  • Coffee retail sales increased as premiumisation and café culture expanded
  • Fresh ground coffee pods remained the fastest-growing segment thanks to premiumisation and accessibility
WHAT’S NEXT?
  • Coffee expected to sustain long-term growth as consumers gradually shift from yerba mate
  • Pod systems set to accelerate as compatible brands expand and premium formats gain reach
  • Digital channels and direct-to-consumer platforms to reshape access and assortment
COMPETITIVE LANDSCAPE
  • Nestlé del Uruguay SA strengthened its leading position through portfolio breadth and global backing
  • Vanacity SA (Illy) emerged as the most dynamic player thanks to premium positioning
CHANNELS
  • Supermarkets remained the dominant channel as retail consolidation expanded access
  • E-commerce was the most dynamic channel fuelled by delivery apps and direct-to-consumer expansion
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 2 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN URUGUAY
EXECUTIVE SUMMARY
  • Hot drinks performance supported by economic stability and improving consumer sentiment
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Category recovery strengthened as water-quality concerns eased and innovation increased
  • Climate pressures reshaped global coffee sourcing, but café culture compensated locally
  • Tea benefited from wellness and natural positioning despite seasonal limitations
WHAT’S NEXT?
  • Hot drinks expected to stabilise with gradual shifts in category composition
  • Wellness, natural ingredients and reformulation will drive tea and flavoured powder drinks trends
  • Premium coffee formats to gain relevance as consumers seek higher-quality experiences
COMPETITIVE LANDSCAPE
  • Nestlé del Uruguay SA maintained strong leadership supported by broad coverage and global capabilities
  • Supermercados Disco SA was the most dynamic performer due to private label expansion
CHANNELS
  • Supermarkets remained dominant as consolidation reshaped the retail landscape
  • E-commerce expanded rapidly due to delivery apps and marketplace penetration
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources