+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Other Hot Drinks in Nigeria

  • PDF Icon

    Report

  • 28 Pages
  • December 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 1214835
Other hot drinks experienced a stronger performance in 2025 as inflationary pressures eased and price increases slowed after the extreme cost spikes of 2024. Although economic conditions remained difficult, consumers adjusted by down-trading, reducing consumption frequency, and shifting decisively toward smaller and more affordable pack sizes.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks stabilise as consumers adapt to high prices and seek affordable nutrition
INDUSTRY PERFORMANCE
  • Retail value sales of other hot drinks increase in 2025 as consumers adjust behaviour and shift to affordable formats
  • Chocolate-based flavoured powder drinks is the most dynamic category in 2025 as affordability and novelty attract consumers
WHAT’S NEXT?
  • Retail value sales of other hot drinks are expected to rise as population growth and economic stabilisation support demand
  • Innovation will focus on combination products, flavour expansion, and increased use of local cocoa sourcing
  • Nutrition-focused propositions will strengthen as health-conscious consumers seek added-value benefits
COMPETITIVE LANDSCAPE
  • Nestlé Nigeria Plc leads other hot drinks in 2025 due to Milo’s strong brand equity, visibility and distribution reach
  • Promasidor Nigeria Ltd is the most dynamic company in 2025 as Twisco expands rapidly across price-sensitive households
CHANNELS
  • Small local grocers remain the leading distribution channel due to accessibility and sachet-focused purchasing habits
  • Supermarkets are the most dynamic channel in 2025 as expanding chains improve access, range, and affordability
CATEGORY DATA
  • Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 2 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
  • Hot drinks navigate affordability pressures while essentiality and adaptability sustain demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Manufacturers prioritise affordability through smaller pack sizes and cost-saving mixes
  • Weak interest in premium wellness limits innovation and favours functional, affordable nutrition
  • Currency pressure constrains import-heavy categories while local tea and coffee players gain traction
WHAT’S NEXT?
  • Hot drinks set to benefit from population growth, economic improvement, and rising workplace consumption
  • Innovation and brand rejuvenation to accelerate as economic stability improves
  • Distribution expansion, digitalisation, and modern grocery growth will reshape market reach
COMPETITIVE LANDSCAPE
  • Nestlé Nigeria strengthens its leadership through brand equity, distribution depth, and accessible innovation
  • Promasidor Nigeria emerges as the most dynamic player through aggressive affordability and flavour variety
  • Local players gain visibility as imported niche segments stagnate and consumers explore domestic alternatives
CHANNELS
  • Small local grocers remain the leading distribution channel due to proximity and strong demand for small pack sizes
  • Supermarkets record the strongest dynamism as assortments expand and proximity improves
  • E-commerce experiences gradual adoption as consumers value convenience but still prefer physical shopping
FOODSERVICE VS RETAIL SPLIT
  • Foodservice remains a small but steadily evolving channel as café culture expands and premium experiences gain relevance
  • On-trade outperforms off-trade in 2025 as affluent consumers sustain demand amid economic pressures
  • Retail remains the dominant channel as affordability, convenience, and daily consumption habits steer purchasing behaviour
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources