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RTD Coffee in Lithuania

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    Report

  • 26 Pages
  • December 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 1214840
Demand for RTD coffee in Lithuania will remain modest in 2025, constrained by limited shelf space, unseasonably cold summer weather and ongoing concerns over product quality. The category faces strong competition from energy drinks, which offer greater variety and visibility, while hot coffee is perceived as offering a fresher, more authentic experience.

This RTD Coffee in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weak demand for RTD coffee
INDUSTRY PERFORMANCE
  • Modest growth amid seasonal and distribution challenges
  • Strong competition from energy drinks
WHAT’S NEXT?
  • Modest growth with seasonality and lack of investment remaining ongoing challenges
  • Limited innovation and consumer perceptions will constrain sales
  • Sugar tax will likely impact retail prices
COMPETITIVE LANDSCAPE
  • Paulig retains leading presence
  • Lidl continues to expand
CHANNELS
  • Supermarkets leads sales
  • E-commerce gains traction through convenience and value
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Soft drinks volumes decline amid cold summer weather and creeping inflation
  • Shift towards low sugar options
  • Energy drinks drives growth
WHAT’’S NEXT?
  • Modest growth despite ongoing challenges
  • Private label offerings could gain traction
  • Added-value drinks deliver above-average growth
COMPETITIVE LANDSCAPE
  • Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
  • Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
CHANNELS
  • Supermarkets remains leading channel
  • Convenience stores leads growth while e-commerce continues to expand
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources