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Retailing in Cameroon

  • ID: 1214936
  • Report
  • Region: Cameroon
  • 64 pages
  • Euromonitor International
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The retail environment continued to see strong development and growth in 2018. This can mainly be attributed to the entrance of new players and the expansion of existing ones. Population growth is also generating increasing demand for retailing in the country. Other key factors include the improving product quality, the growing willingness of consumers to trade-up from unpackaged products and the increasing visibility of domestic players in modern retail channels.

The Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RETAILING IN CAMEROON

List of Contents and Tables
Executive Summary
Retailing in Cameroon Continues To Expand
Changing Distribution Landscape Is Positive for Retailing
Domestic Brands Increase Their Visibility
Open-air Markets Remains the Key Distribution Channel
Strong Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumers Seek Pleasant Shopping Experiences in Urban Areas
Modern Grocery Retailers Expand Beyond City Centres
Growing Online Presence
Competitive Landscape
Supermarkets Benefits From Late Opening
Bao Cash & Carry Influences Consumer Shopping Experience
Private Label and Exclusive Imports Continue To Gain Momentum
Channel Data
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailers Face Growing Challenge From Modern Rivals
Independents Dominate Traditional Grocery Retailing
Consumers Seek An Enhanced Shopping Experience
Competitive Landscape
Highly Fragmented Channel
Stronger Position in Rural Areas
Changing Shopping Habits Favour Modern Grocery Retailers
Channel Data
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Apparel and Footwear Specialist Retailers Sees Steady Growth
Stable Economy Boosts Middle-income Consumers' Purchasing Power
Fashion-conscious Urban Millennials Spur Growth
Competitive Landscape
Competition From Traditional and Modern Rivals
Higher Import Taxes Drive Up Prices
Internet Influencers Boost Consumer Interest
Channel Data
Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growing Demand From Women Boosts Growth
Social Media Influences Performance
New Retail Models Emerge
Competitive Landscape
International Brands Lead Sales in Retail Channels
the Competition Intensifies for Health and Beauty Specialist Retailers
Counterfeit Brands in Open-air Markets Threaten Specialist Retailers
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Variety Stores Drives Mixed Retailers
Enhancing the Shopping Experience Is Vital
Variety Stores Is Set To Prosper Over the Forecast Period
Competitive Landscape
Variety Stores Sell International Brands
Specialisation Informs Strategic Direction
Mixed Retailers Offers Robust Growth Potential Over the Forecast Period
Channel Data
Table 80 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 83 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 84 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 85 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 86 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 87 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 88 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 89 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Direct Selling Sees Further Value Sales Growth
Internet Retailing To Be Incorporated Into Direct Selling
Increasing Competition From Health and Beauty Specialists
Competitive Landscape
Social Media Presence Boosts Awareness
International Companies Dominate the Landscape
Rising Health-consciousness Boosts Direct Selling
Channel Data
Table 96 Direct Selling by Category: Value 2013-2018
Table 97 Direct Selling by Category: % Value Growth 2013-2018
Table 98 Direct Selling GBO Company Shares: % Value 2014-2018
Table 99 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 100 Direct Selling Forecasts by Category: Value 2018-2023
Table 101 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Internet Access Through Mobile Phones Boosts Internet Retailing
Busy Work Schedules Drive Internet Traffic
Electronics and Apparel and Footwear Remain the Most Popular Items
Competitive Landscape
Jumia Leads Internet Retailing in Cameroon
New Entrants Attracted by Internet Retailing's Potential
Players Slowly Move Away From Cash Payments
Channel Data
Table 102 Internet Retailing by Category: Value 2013-2018
Table 103 Internet Retailing by Category: % Value Growth 2013-2018
Table 104 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 105 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 106 Internet Retailing Forecasts by Category: Value 2018-2023
Table 107 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Fast But Slower Growth in 2018
More Affordable Mobile Devices Boost Prospects
Growing Confidence in Online Shopping Systems
Competitive Landscape
Social Media Offers Development Opportunities
Mobile Apps Facilitate Online Shopping
Mobile Retailing's Net Catches Physical Retailers
Category Data
Table 108 Mobile Internet Retailing: Value 2013-2018
Table 109 Mobile Internet Retailing: % Value Growth 2013-2018
Table 110 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 111 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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