Retailing in Cameroon

  • ID: 1214936
  • Report
  • Region: Cameroon
  • 60 pages
  • Euromonitor International
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The Cameroonian retailing industry continued to record strong positive growth throughout the review period and this was due mainly to rising income levels and the expansion of the country’s middle class. One particularly positive factor has been the diversification of the national economy, which has made a very positive contribution to GDP growth, supporting disposable income increases and allowing consumers to spend money on non-essential items. However, poor governance and low productivity rem...

The publisher's Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Retailing In Cameroon March 2018

List Of Contents And Tables

Executive Summary

Positive Growth In Retailing Based On Rising Income Levels And Growing Middle Class
Internet Retailing Becoming An Increasingly Competitive Retail Channel
Grocery Retailers Remains Larger And More Dynamic Than Non-Grocery Specialists
Leading Retailers Seize Upon Emerging Growth Opportunities
Steady Moderate Growth Is Expected To Be Seen In Retailing During The Forecast Period
Operating Environment
Informal Retailing
Opening Hours

Summary 1 Standard Opening Hours By Channel Type 2017
Physical Retail Landscape
Cash And Carry
Seasonality
Payments And Delivery
Emerging Business Models

Market Data

Table 1 Sales In Retailing By Store-Based Vs Non-Store: Value 2012-2017
Table 2 Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2012-2017
Table 3 Sales In Store-Based Retailing By Channel: Value 2012-2017
Table 4 Sales In Store-Based Retailing By Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets By Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets By Channel: % Unit Growth 2012-2017
Table 7 Sales In Non-Store Retailing By Channel: Value 2012-2017
Table 8 Sales In Non-Store Retailing By Channel: % Value Growth 2012-2017
Table 9 Retailing Gbo Company Shares: % Value 2013-2017
Table 10 Retailing Gbn Brand Shares: % Value 2014-2017
Table 11 Store-Based Retailing Gbo Company Shares: % Value 2013-2017
Table 12 Store-Based Retailing Gbn Brand Shares: % Value 2014-2017
Table 13 Store-Based Retailing Lbn Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing Gbo Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing Gbn Brand Shares: % Value 2014-2017
Table 16 Forecast Sales In Retailing By Store-Based Vs Non-Store: Value 2017-2022
Table 17 Forecast Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales In Store-Based Retailing By Channel: Value 2017-2022
Table 19 Forecast Sales In Store-Based Retailing By Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets By Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets By Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales In Non-Store Retailing By Channel: Value 2017-2022
Table 23 Forecast Sales In Non-Store Retailing By Channel: % Value Growth 2017-2022
Definitions
Sources

Summary 2 Research Sources
Headlines

Prospects

The Expansion Of The Middle Class Is Set To Spur Growth In Modern Grocery Retailers
The Leading Supermarkets Chains Likely To Focus Increasingly On Online Retailing
European Retailers Likely To Continue Using Cameroon As An Entry Point To Africa
Competitive Landscape
Sodicam Sa Heads A Congested Field Of Mainly Local Players
The Entry Of International Players Set To Shake Up The Competitive Environment
Offering Groceries Through Online Channels To Become An Important Strategic Move

Channel Data
Table 24 Modern Grocery Retailers: Value Sales, Outlets And Selling Space 2012-2017
Table 25 Modern Grocery Retailers: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 26 Sales In Modern Grocery Retailers By Channel: Value 2012-2017
Table 27 Sales In Modern Grocery Retailers By Channel: % Value Growth 2012-2017
Table 28 Modern Grocery Retailers Outlets By Channel: Units 2012-2017
Table 29 Modern Grocery Retailers Outlets By Channel: % Unit Growth 2012-2017
Table 30 Modern Grocery Retailers Gbo Company Shares: % Value 2013-2017
Table 31 Modern Grocery Retailers Gbn Brand Shares: % Value 2014-2017
Table 32 Modern Grocery Retailers Lbn Brand Shares: Outlets 2014-2017
Table 33 Modern Grocery Retailers Lbn Brand Shares: Selling Space 2014-2017
Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2017-2022
Table 36 Forecast Sales In Modern Grocery Retailers By Channel: Value 2017-2022
Table 37 Forecast Sales In Modern Grocery Retailers By Channel: % Value Growth 2017-2022
Table 38 Forecast Modern Grocery Retailers Outlets By Channel: Units 2017-2022
Table 39 Forecast Modern Grocery Retailers Outlets By Channel: % Unit Growth 2017-2022
Headlines

Prospects

Traditional Retailing The Largest Retail Channel Despite Competition From Informal Trade
Independent Small Grocers Set To Remain The Leading Traditional Retail Channel
Urbanisation Is Set To Continue Supporting Growth In Traditional Retailing
Competitive Landscape
Traditional Retailing Set To Continue Trading Mainly On Convenience And Proximity
Independent Players Remain Absolutely Dominant
Rural Communities Still Represent A Huge Consumer Base For Traditional Retailing

Channel Data
Table 40 Traditional Grocery Retailers: Value Sales, Outlets And Selling Space 2012-2017
Table 41 Traditional Grocery Retailers: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 42 Sales In Traditional Grocery Retailers By Channel: Value 2012-2017
Table 43 Sales In Traditional Grocery Retailers By Channel: % Value Growth 2012-2017
Table 44 Traditional Grocery Retailers Outlets By Channel: Units 2012-2017
Table 45 Traditional Grocery Retailers Outlets By Channel: % Unit Growth 2012-2017
Table 46 Traditional Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 47 Traditional Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2017-2022
Table 48 Forecast Sales In Traditional Grocery Retailers By Channel: Value 2017-2022
Table 49 Forecast Sales In Traditional Grocery Retailers By Channel: % Value Growth 2017-2022
Table 50 Forecast Traditional Grocery Retailers Outlets By Channel: Units 2017-2022
Table 51 Forecast Traditional Grocery Retailers Outlets By Channel: % Unit Growth 2017-2022
Headlines

Prospects

The Expanding Middle Class Set To Present Opportunities To Non-Grocery Specialists
The Low-Income Majority Are Set To Favour Low-Priced Non-Grocery Retailing Options
Major Global Brands Set To Become Increasingly Important In Non-Grocery Specialists
Competitive Landscape
Apparel And Footwear And Electronics And Appliance Specialist Retailers Dominate
Retailers Catering To Affluent Consumers Continue To Outperform Value-Focused Rivals
Non-Grocery Specialists Set To Be Increasingly Dominated By International Players

Channel Data
Table 52 Non-Grocery Specialists: Value Sales, Outlets And Selling Space 2012-2017
Table 53 Non-Grocery Specialists: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 54 Sales In Non-Grocery Specialists By Channel: Value 2012-2017
Table 55 Sales In Non-Grocery Specialists By Channel: % Value Growth 2012-2017
Table 56 Non-Grocery Specialists Outlets By Channel: Units 2012-2017
Table 57 Non-Grocery Specialists Outlets By Channel: % Unit Growth 2012-2017
Table 58 Non-Grocery Specialists Gbo Company Shares: % Value 2013-2017
Table 59 Non-Grocery Specialists Gbn Brand Shares: % Value 2014-2017
Table 60 Non-Grocery Specialists Lbn Brand Shares: Outlets 2014-2017
Table 61 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2014-2017
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 64 Forecast Sales In Non-Grocery Specialists By Channel: Value 2017-2022
Table 65 Forecast Sales In Non-Grocery Specialists By Channel: % Value Growth 2017-2022
Table 66 Forecast Non-Grocery Specialists Outlets By Channel: Units 2017-2022
Table 67 Forecast Non-Grocery Specialists Outlets By Channel: % Unit Growth 2017-2022
Headlines

Prospects

Strong Growth Set To Be Based On Rising Spending Power
Variety Stores Likely To Remain The Only Mixed Retailers Channel
Independent And Chained Players Likely To Diverge Over The Forecast Period
Competitive Landscape
Arno And Afrilux Remain Cameroon's Leading Variety Stores Brands
Orca Sa Registers Very Dynamic Sales Growth In 2017
Independent Variety Stores Remain A Major Presence In Mixed Retailers

Channel Data
Table 68 Mixed Retailers: Value Sales, Outlets And Selling Space 2012-2017
Table 69 Mixed Retailers: Value Sales, Outlets And Selling Space: % Growth 2012-2017
Table 70 Sales In Mixed Retailers By Channel: Value 2012-2017
Table 71 Sales In Mixed Retailers By Channel: % Value Growth 2012-2017
Table 72 Mixed Retailers Outlets By Channel: Units 2012-2017
Table 73 Mixed Retailers Outlets By Channel: % Unit Growth 2012-2017
Table 74 Mixed Retailers Gbo Company Shares: % Value 2013-2017
Table 75 Mixed Retailers Gbn Brand Shares: % Value 2014-2017
Table 76 Mixed Retailers Lbn Brand Shares: Outlets 2014-2017
Table 77 Mixed Retailers Lbn Brand Shares: Selling Space 2014-2017
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets And Selling Space 2017-2022
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2017-2022
Table 80 Forecast Sales In Mixed Retailers By Channel: Value 2017-2022
Table 81 Forecast Sales In Mixed Retailers By Channel: % Value Growth 2017-2022
Table 82 Forecast Mixed Retailers Outlets By Channel: Units 2017-2022
Table 83 Forecast Mixed Retailers Outlets By Channel: % Unit Growth 2017-2022
Headlines

Prospects

Strong Growth To Be Based On Rising Incomes And Expanding Consumer Base
Consumer Health And Beauty And Personal Care Expected To Remain Dominant
Cameroon's Leading Direct Selling Companies Likely To Head Online
Competitive Landscape
Gnld International Heads A Strong Field Of Multinational Players
All Major Players Register Positive Sales Growth In 2017
Competition In Direct Selling Becomes Increasingly Intense

Channel Data
Table 84 Direct Selling By Category: Value 2012-2017
Table 85 Direct Selling By Category: % Value Growth 2012-2017
Table 86 Direct Selling Gbo Company Shares: % Value 2013-2017
Table 87 Direct Selling Gbn Brand Shares: % Value 2014-2017
Table 88 Direct Selling Forecasts By Category: Value 2017-2022
Table 89 Direct Selling Forecasts By Category: % Value Growth 2017-2022
Headlines

Prospects

Internet Retailing Set To Continue Growing Despite Relatively High Prices
Expanding Internet Access Set To Support Increasing Demand For Internet Retailing
Emergence Of Mobile Payments And Increasing Use Of Financial Cards To Spur Growth
Competitive Landscape
Apparel And Footwear Retailers Remain In The Leading Positions
Leading Modern Grocery Retailers Begin To Stake Their Claim In Internet Retailing
Cdiscount Bounces Back Strongly After A Disastrous Performance In 2016

Channel Data
Table 90 Internet Retailing By Category: Value 2012-2017
Table 91 Internet Retailing By Category: % Value Growth 2012-2017
Table 92 Internet Retailing Gbo Company Shares: % Value 2013-2017
Table 93 Internet Retailing Gbn Brand Shares: % Value 2014-2017
Table 94 Internet Retailing Forecasts By Category: Value 2017-2022
Table 95 Internet Retailing Forecasts By Category: % Value Growth 2017-2022
Headlines

Prospects

Mobile Internet Retailing Set To Remain A Minor Channel, Despite Very Dynamic Growth
Proliferation Of Low-Cost Mobile Devices And Cheaper Connections To Support Growth
Advent Of Reliable Online Payment Systems The Key To Mobile Retailing Development
Competitive Landscape
The Strength Of Social Media-Based Retailers Benefits Mobile Internet Retailing
Leading Internet Retailers To Begin Launching Mobile Apps
Store-Based Retailers Expected To Join The Mobile Retailing Revolution

Channel Data
Table 96 Mobile Internet Retailing: Value 2012-2017
Table 97 Mobile Internet Retailing: % Value Growth 2012-2017
Table 98 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 99 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
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