Retailing in Kenya

  • ID: 1214940
  • Report
  • Region: Kenya
  • 55 pages
  • Euromonitor International
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Positive economic growth, increased foreign investment as well as improved road infrastructure helped boost economic development. In addition, higher disposable incomes among the Kenyan middle class, continued modern retailing expansion by manufacturers and increased investment by leading foreign retailer players helped drive growth in 2017. Additionally, real estate development saw mall culture growth in the country as consumers sought convenience with the one-stop-shopping experience.

The Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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RETAILING IN KENYA

List of Contents and Tables
  • Executive Summary
  • Retailing in Kenya Maintains Strong Growth in 2017
  • Informal Sales Remain Relevant in Kenya
  • Modern Retailers Reduce Selling Space
  • International Players Continue To Set Up Shop in Kenya in 2017
  • Strong Growth Expected Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 9 Retailing GBO Company Shares: % Value 2013-2017
  • Table 10 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Leading Retailers Face Cash Flow Problems
  • Growing Consumer Preference for Modern Grocery Retailing
  • Cost Awareness Leads To Retailers Offering Bulk Products and Sales
  • Competitive Landscape
  • Smaller Outlets As An Expansion Strategy for Retailers
  • Strategic Partnerships Boost Sales
  • Cannibalisation Through Price Discounting
  • Channel Data
  • Table 24 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 26 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
  • Table 27 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 28 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 29 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 30 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
  • Table 31 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
  • Table 32 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
  • Table 33 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
  • Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 36 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
  • Table 37 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 38 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 39 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Low-income Group Is Main Booster of Traditional Grocery Retailers in Kenya
  • Growing Infrastructure Development Spurs Growth
  • Self-employment Continues To Encourage Development of Traditional Grocery Retailers
  • Competitive Landscape
  • Personalised Service Sets Traditional Grocery Retailers Apart
  • Service Differentiation To Grow Wallet Share
  • Channel Data
  • Table 40 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 42 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
  • Table 43 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 44 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 45 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 46 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 47 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 48 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
  • Table 49 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
  • Table 50 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
  • Table 51 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Players Use Internet Retailing To Boost Sales
  • Growing Competition From Small and Medium Enterprises
  • Brand Marketing Growing in Kenya
  • Competitive Landscape
  • Rising Competition From Grocery Retailers
  • the Main Products Sold Are International Brands
  • Informal Retailing Remains A Threat To Non-grocery Specialists
  • Channel Data
  • Table 52 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 53 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 54 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 55 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 56 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 57 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 58 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 59 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 60 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 61 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 64 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 65 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 66 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 67 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Wide Product Variety Appeals To Consumers
  • Baby Care Products Represent the Main Sales Within Variety Stores
  • Competitive Landscape
  • Specialisation Sets Variety Shops Apart
  • Modern Grocery Retailers Eat Into Sales Share of Mixed Retailers
  • Channel Data
  • Table 68 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
  • Table 69 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 70 Sales in Mixed Retailers by Channel: Value 2012-2017
  • Table 71 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
  • Table 72 Mixed Retailers Outlets by Channel: Units 2012-2017
  • Table 73 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
  • Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
  • Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
  • Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
  • Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
  • Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
  • Headlines
  • Prospects
  • Personal Consumer Interface With Products Bolsters Direct Selling
  • Internet Retailing Being Adopted Into Direct Selling
  • Consumer Opportunity To Negotiate Price Makes Direct Selling Attractive
  • Competitive Landscape
  • E-commerce To Drive Sales
  • Modern Grocery Retailers Impacts Direct Selling
  • Channel Data
  • Table 80 Direct Selling by Category: Value 2012-2017
  • Table 81 Direct Selling by Category: % Value Growth 2012-2017
  • Table 82 Direct Selling GBO Company Shares: % Value 2013-2017
  • Table 83 Direct Selling GBN Brand Shares: % Value 2014-2017
  • Table 84 Direct Selling Forecasts by Category: Value 2017-2022
  • Table 85 Direct Selling Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Cash on Delivery Payment Fuels Product Purchases
  • Declining Internet Connectivity Prices Encourage Internet Retailing
  • Marketing by Internet Retailing Firms Educates Kenyan Consumers
  • Competitive Landscape
  • Efficient Delivery Logistics Influence Repeat Sales
  • Strategic Partnerships by Players To Boost Sales
  • Channel Data
  • Table 86 Internet Retailing by Category: Value 2012-2017
  • Table 87 Internet Retailing by Category: % Value Growth 2012-2017
  • Table 88 Internet Retailing GBO Company Shares: % Value 2013-2017
  • Table 89 Internet Retailing GBN Brand Shares: % Value 2014-2017
  • Table 90 Internet Retailing Forecasts by Category: Value 2017-2022
  • Table 91 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Mobile Penetration Continues To Promote Internet Retailing
  • Internet Retailers Develop User-friendly Applications To Facilitate Mobile Internet Retailing
  • Affordability of Smartphones Boosts Mobile Internet Retailing
  • Competitive Landscape
  • Low Computer Penetration Encourages Mobile Internet
  • Channel Data
  • Table 92 Mobile Internet Retailing: Value 2012-2017
  • Table 93 Mobile Internet Retailing: % Value Growth 2012-2017
  • Table 94 Mobile Internet Retailing Forecasts: Value 2017-2022
  • Table 95 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022
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