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Carbonates in Guatemala

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    Report

  • 34 Pages
  • December 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 1214957
Carbonates remains the largest soft drink category in Guatemala. Demand is being impacted by affordability, impulse purchases, and a preference for varied pack sizes, from single-serve to family formats. Regular cola carbonates is the main driver of growth, supported by a loyal consumer base. Small local grocers remain vital for distribution, while discounters and convenience stores are enhancing accessibility.

This Carbonates in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Carbonates remains largest category
INDUSTRY PERFORMANCE
  • Carbonates continues growing, driven by association with indulgence and product variety
  • Regular cola carbonates lead volume growth
WHAT’S NEXT?
  • Carbonates set for steady growth amid rising preference for larger, value-oriented formats
  • Functional carbonates could gain traction amongst health-conscious consumers
  • Players will expand sustainability programmes
COMPETITIVE LANDSCAPE
  • Global players seek to forge connections with new generations
  • Coca-Cola de Guatemala drives growth through expanded reach, affordable formats and digitalisation
CHANNELS
  • Small local grocers leads distribution
  • Discounters and convenience retailers gain traction
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
  • Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth as economic conditions improve but consumers remain price conscious
  • Continued strong demand for carbonates and bottled water
  • Rising demand for functional hydration and better-for-you options
WHAT’S NEXT?
  • Climate-driven hydration needs to support steady growth for soft drinks
  • Health and wellness trends will impact soft drinks preferences
  • Experiential beverages and AI-powered marketing will connect with young consumers
COMPETITIVE LANDSCAPE
  • Cola-Cola consolidates its lead, ahead of local challengers
  • Embotelladora Centroamericana leads growth through Gatorade innovation
CHANNELS
  • Small local grocers remains core distribution channel
  • Discounters and convenience stores gain ground
  • Foodservice vs retail split
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources