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Concentrates in Guatemala

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    Report

  • 30 Pages
  • December 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 1214967
Concentrates in Guatemala are losing appeal amongst younger consumers. Their main advantage is their affordability, although they are viewed as less convenient and practical than ready-to-drink options. In powder concentrates, some players are attempting to drive consumer interest by emphasising the functional attributes of their products.

This Concentrates in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates remain affordable but face convenience challenges
INDUSTRY PERFORMANCE
  • Modest growth as convenience drives consumer preferences
  • Affordable powder concentrates show greatest resilience
WHAT’S NEXT?
  • Concentrates will struggle to align with modern consumer preferences
  • Innovation should combine functionality with affordability
  • Concentrates are evolving to meet demand for less sweet, lower-calorie options
COMPETITIVE LANDSCAPE
  • Leading players focus on local flavours and emerging health attributes
  • Affordable brands gain traction
CHANNELS
  • Small local grocers remain key but face competition from modern retail formats
  • Discounters gain ground in price-sensitive market
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
  • Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Modest growth as economic conditions improve but consumers remain price conscious
  • Continued strong demand for carbonates and bottled water
  • Rising demand for functional hydration and better-for-you options
WHAT’S NEXT?
  • Climate-driven hydration needs to support steady growth for soft drinks
  • Health and wellness trends will impact soft drinks preferences
  • Experiential beverages and AI-powered marketing will connect with young consumers
COMPETITIVE LANDSCAPE
  • Cola-Cola consolidates its lead, ahead of local challengers
  • Embotelladora Centroamericana leads growth through Gatorade innovation
CHANNELS
  • Small local grocers remains core distribution channel
  • Discounters and convenience stores gain ground
  • Foodservice vs retail split
MARKET DATA
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources