The global market for Sunless Tanners was estimated at US$1.7 Billion in 2024 and is projected to reach US$2.4 Billion by 2030, growing at a CAGR of 5.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Sunless Tanners market.
The sunless tanning industry has seen significant growth due to increasing awareness of the harmful effects of UV radiation from sunbathing and tanning beds. Consumers are more health-conscious and seek safer alternatives for achieving a tanned look. Additionally, the market has expanded due to the development of products with added benefits, such as moisturizers, anti-aging components, and SPF protection. This multi-functionality appeals to consumers looking for comprehensive skincare solutions. The popularity of social media and the influence of beauty influencers have also played a role in popularizing sunless tanners, as they frequently showcase their use and results, reaching a wide audience. Furthermore, the diverse range of shades available now caters to different skin tones, broadening the product`s appeal across various demographics.
The growth in the sunless tanners market is driven by several factors, including technological advancements in product formulations, increasing consumer demand for safe tanning alternatives, and changing beauty standards. Innovations such as quick-drying formulas, gradual tanners, and products that develop color over several hours have made sunless tanning more convenient and appealing. Additionally, there is a growing trend of consumers preferring natural and organic ingredients in their skincare products, leading to the development of sunless tanners that meet these criteria. The rise of e-commerce platforms has also facilitated easier access to a variety of sunless tanning products, allowing consumers to purchase them from the comfort of their homes. Lastly, the endorsement of sunless tanners by dermatologists and health professionals as a safer alternative to UV tanning has bolstered consumer confidence and adoption. These factors collectively contribute to the expanding market and its evolving landscape.
Global Sunless Tanners Market - Key Trends & Drivers Summarized
Sunless tanners, also known as self-tanners, are cosmetic products designed to provide a tanned appearance without the need for sun exposure. These products come in various forms such as lotions, sprays, gels, and mousses, catering to a wide range of preferences and skin types. The active ingredient in most sunless tanners is dihydroxyacetone (DHA), a color additive that reacts with the amino acids in the dead layer of the skin, resulting in a temporary browning effect. Sunless tanning products offer an alternative to UV tanning, which is associated with an increased risk of skin cancer and premature aging. Over the years, advancements in formulation technology have improved the ease of application, reducing the streaking and orange tint that plagued earlier products, thus enhancing user experience and satisfaction.The sunless tanning industry has seen significant growth due to increasing awareness of the harmful effects of UV radiation from sunbathing and tanning beds. Consumers are more health-conscious and seek safer alternatives for achieving a tanned look. Additionally, the market has expanded due to the development of products with added benefits, such as moisturizers, anti-aging components, and SPF protection. This multi-functionality appeals to consumers looking for comprehensive skincare solutions. The popularity of social media and the influence of beauty influencers have also played a role in popularizing sunless tanners, as they frequently showcase their use and results, reaching a wide audience. Furthermore, the diverse range of shades available now caters to different skin tones, broadening the product`s appeal across various demographics.
The growth in the sunless tanners market is driven by several factors, including technological advancements in product formulations, increasing consumer demand for safe tanning alternatives, and changing beauty standards. Innovations such as quick-drying formulas, gradual tanners, and products that develop color over several hours have made sunless tanning more convenient and appealing. Additionally, there is a growing trend of consumers preferring natural and organic ingredients in their skincare products, leading to the development of sunless tanners that meet these criteria. The rise of e-commerce platforms has also facilitated easier access to a variety of sunless tanning products, allowing consumers to purchase them from the comfort of their homes. Lastly, the endorsement of sunless tanners by dermatologists and health professionals as a safer alternative to UV tanning has bolstered consumer confidence and adoption. These factors collectively contribute to the expanding market and its evolving landscape.
Scope of Study:
The report analyzes the Sunless Tanners market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Type (Lotions, Gels, Other Types); Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online)
- Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Lotions segment, which is expected to reach US$1.1 Billion by 2030 with a CAGR of a 5.1%. The Gels segment is also set to grow at 6.4% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $439.3 Million in 2024, and China, forecasted to grow at an impressive 7.8% CAGR to reach $130.5 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Sunless Tanners Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Sunless Tanners Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Sunless Tanners Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Johnson & Johnson Services, Inc., Beiersdorf AG, Coty, Inc., Clinique Laboratories LLC, Clarins Group and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 68 companies featured in this Sunless Tanners market report include:
- Johnson & Johnson Services, Inc.
- Beiersdorf AG
- Coty, Inc.
- Clinique Laboratories LLC
- Clarins Group
- Christian Dior SA
- Givaudan SA
- DECLEOR
- Edgewell Personal Care Company
- Dr. Dennis Gross Skincare LLC
- Groupe Clarins
- Bali Body Pty Ltd.
- Bayer Consumer Health
- Coola LLC
- Crown Laboratories, Inc.
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Johnson & Johnson Services, Inc.
- Beiersdorf AG
- Coty, Inc.
- Clinique Laboratories LLC
- Clarins Group
- Christian Dior SA
- Givaudan SA
- DECLEOR
- Edgewell Personal Care Company
- Dr. Dennis Gross Skincare LLC
- Groupe Clarins
- Bali Body Pty Ltd.
- Bayer Consumer Health
- Coola LLC
- Crown Laboratories, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 280 |
| Published | July 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 1.7 Billion |
| Forecasted Market Value ( USD | $ 2.4 Billion |
| Compound Annual Growth Rate | 5.4% |
| Regions Covered | Global |
