Bottled Water in Kenya

  • ID: 1233520
  • Report
  • Region: Kenya
  • 18 pages
  • Euromonitor International
1 of 3
Young millennials in Kenya are demanding bottled water in more stylish packaging. Nero Water, for example, caters for these consumers by offering unique designs and focusing on powerful branding and strong communication. Indeed, premium brands such as Executive Water are stocked in the most exclusive eateries as well as the leading supermarkets. Customers have provided feedback that sophisticated packaging is a key selling point for this type of water.
The publisher's Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
Bottled Water In Kenya

March 2018

Headlines

Prospects

Manufacturers Focus On Premiumisation To Meet The Needs Of Millennials
Bottled Water Preferred To Tap Water
Consumers Choose Bottled Water Over Carbonates Due To Health Concerns

Competitive Landscape

New Entrants Seek To Gain Share Through Lower-Priced Products
Lack Of Brand Loyalty In Bottled Water
Category Data
Table 1 Off-Trade Sales Of Bottled Water By Category: Volume 2012-2017
Table 2 Off-Trade Sales Of Bottled Water By Category: Value 2012-2017
Table 3 Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2012-2017
Table 4 Off-Trade Sales Of Bottled Water By Category: % Value Growth 2012-2017
Table 5 Nbo Company Shares Of Off-Trade Bottled Water: % Volume 2013-2017
Table 6 Lbn Brand Shares Of Off-Trade Bottled Water: % Volume 2014-2017
Table 7 Nbo Company Shares Of Off-Trade Bottled Water: % Value 2013-2017
Table 8 Lbn Brand Shares Of Off-Trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-Trade Sales Of Bottled Water By Category: Volume 2017-2022
Table 10 Forecast Off-Trade Sales Of Bottled Water By Category: Value 2017-2022
Table 11 Forecast Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2017-2022
Table 12 Forecast Off-Trade Sales Of Bottled Water By Category: % Value Growth 2017-2022
Executive Summary
Soft Drinks Volume Sales Growth Remains Steady In 2017
Manufacturers Invest Heavily In Advertising
Innovation In Juice Packaging
Coca-Cola East & Central Africa Division Remains The Leading Player
Solid Volume Growth Expected Over The Forecast Period
Market Data
Table 13 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2012-2017
Table 14 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2012-2017
Table 15 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2012-2017
Table 16 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2012-2017
Table 17 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: Volume 2017
Table 18 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: % Volume 2017
Table 19 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: Value 2017
Table 20 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: % Value 2017
Table 21 Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2012-2017
Table 22 Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2012-2017
Table 23 Off-Trade Sales Of Soft Drinks By Category: Value 2012-2017
Table 24 Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2012-2017
Table 25 Nbo Company Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 26 Lbn Brand Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 27 Nbo Company Shares Of Off-Trade Soft Drinks: % Value 2013-2017
Table 28 Lbn Brand Shares Of Off-Trade Soft Drinks: % Value 2014-2017
Table 29 Distribution Of Off-Trade Soft Drinks (As Sold) By Format And Category: % Volume 2017
Table 30 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2017-2022
Table 31 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2017-2022
Table 32 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2017-2022
Table 33 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2017-2022
Table 34 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2017-2022
Table 35 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2017-2022
Table 36 Forecast Off-Trade Sales Of Soft Drinks By Category: Value 2017-2022
Table 37 Forecast Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll