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Sleep Aids in Germany

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    Report

  • 23 Pages
  • September 2025
  • Region: Germany
  • Euromonitor International
  • ID: 1233527
In 2025, sleep aids in Germany is projected to see further growth in retail volume and current value sales over 2025. Growth is being driven by the increasing demand from consumers for traditional herbal remedies and melatonin-based products to address the ongoing sleep issues affecting a significant proportion of the population, particularly young adults and stressed individuals in general.

The Sleep Aids in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal remedies and melatonin drive retail value growth in sleep aids
  • Brand restructuring and innovation amidst a mature competitive landscape
  • Health and beauty specialists dominate sleep aids distribution as e-commerce faces legal setbacks
PROSPECTS AND OPPORTUNITIES
  • Innovation and wellness trends to sustain demand
  • Tech-driven innovation to reshape sleep aids with smart formats and digital support
  • Health and sustainability trends to drive a demand for natural sleep aids
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2020-2025
  • Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources