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Carbonates in Estonia

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    Report

  • 31 Pages
  • December 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 1233535
Demand for carbonates in Estonia has been impacted affected by rising VAT, elevated retail prices, and a cold summer. In addition, health and wellness trends are shifting consumers towards water and low-sugar alternatives. Coca-Cola HBC Eesti AS remains the category leader, supported by strong brand recognition, popular core variants, and an expanding range of sugar-free options.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Challenging times for carbonates
INDUSTRY PERFORMANCE
  • VAT increase and cold summer weather weigh on off-trade carbonates
  • Reduced sugar colas lead volume growth
WHAT’S NEXT?
  • Carbonates faces stagnation amid health trends and maturity
  • Flavour innovation will be limited as focus shifts to sugar-free variants
COMPETITIVE LANDSCAPE
  • Coca-Cola continues to dominate sales
  • Lidl drives growth through private label Freeway range
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Discounters channel drives growth
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN ESTONIA
EXECUTIVE SUMMARY
  • Soft drink sales are impacted by weather, price rises, and changing consumer preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Off-trade volumes decline amid cool summer and cautious consumer spending
  • Shift towards added-value and low-sugar beverages
  • Private label growth constrained by strong brand loyalty in key categories
WHAT’S NEXT?
  • Flat outlook as price sensitivity and category saturation limit growth
  • Value-added drinks will continue to gain ground among younger consumers
  • Weather conditions will continue to impact sales
COMPETITIVE LANDSCAPE
  • Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
CHANNELS
  • Supermarkets and hypermarkets lead sales
  • Lidl drives growth of discounters
  • Foodservice vs retail split
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources